What size should the meta description length be for the successful web page optimization in 2022
Why do you need to fill in the Description meta tag
If there is no additional information about the page in the meta tags, the search engine will generate a description text itself in response to a user's query (this often happens in information queries when the Description is filled in).
Using meta tags allows you to independently determine keywords and text which will be a description of the website page. This expands the possibilities of website optimization; you can cover more key phrases that are prospective in terms of optimization.
The Description tag also makes it possible to generate a relevant, selling and user-friendly snippet in the search results.
The role of Description for the SEO
The page content often contains keywords, for example, in the description of products and services, in articles or reviews. However, these phrases are often low-frequency, and some of the popular and targeted queries may be missed.
The Description meta tag is usually filled in via the appropriate input fields in the website admin panel. Certain CMS contain meta tag options in the page settings. SEO plugins also provide this feature. The registered and saved meta tags appear in the <head> element of the page and, after the next indexing, begin to fulfill their function.
The role of Description in snippet formation
After entering the query in the search engine, a list of website snippets appears, each of which corresponds to a certain structure. Normally, this is the title of the page, a link and a brief description of its contents.
If the Description meta tag is empty, the search engine will generate the description itself. Since the page description allows a relatively large number of characters, you can see fragments of content in it that have little to do with the user's query in addition to the keywords highlighted in bold.
How to choose a correct SEO description length
Relevance to the page
Optimal format for SEO performance
Optimal Google meta description length
How many characters to use in meta description?
The maximum SEO meta description length can be up to 300 characters. As with the Title tag, the words indicated in the "tail" of the description and hidden in search results can affect the website ranking.
Therefore, the Description tag can exceed the recommended length of 160–170 characters. The main thing is to specify the keywords at the beginning of the description, placing information in a meta tag from beginning to end as it is prioritized.
In general, the recommended meta description character length allows you to include the most important information in the description: about the product or service, brand, website subject, and price as well as add a call to action or other selling information.
Here we collected plugins that allow description-check feature:
How to increase the snippet clickability
To increase the CTR of a page, you need to make its description as attractive as possible. A snippet can be compared to a business card or a small advertisement that should captivate your attention. Do not overload the description with keywords; 1-2 queries are enough.
The Description text should be clear, structured, and contain information about competitive advantages. You can include a phone number there, as well as indicate the price of a respective product. A call to action will be an additional way to influence the snippet CTR, for example: "Buy a closet at an affordable price" or "Order pizza with free delivery".
What is a meta description?
A meta description is an HTML tag that offers a short explanation of a web page. The meta description tag of a page is displayed as part of the snippet on a SERP and is intended to provide the user with a page summary.
Why are meta descriptions important for SEO?
Meta descriptions are important for SEO as they are a part of snippet which is one of the factors influencing the user's decision to click on the link.
Meta description examples
You can find meta description examples using our extension Serpstat Website SEO Checker.
Why won't Google use my meta description?
Possible reasons for that are: description isn’t relevant to the search, description is too short or too long, description duplicates title or H1 etc.
How long should meta description be?
Description tag can exceed the recommended length of 160–170 characters. The main thing is to specify the keywords at the beginning of the description, placing information in a meta tag from beginning to end as it is prioritized.
The recommended meta title and description length is 160-170 characters, however, the total size of the description can be up to 300 characters, including the visible and hidden parts. Use meta description length checkers to make sure it is well-optimized.
Effective use of the Description volume will help to achieve the best results in terms of the website SEO, as well as the relevance and attractiveness of the page description in the search results.
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