|How-to||– 9 min read –||September 26, 2019|
What size should the Description be for the successful web page optimization
Why do you need to fill in the Description meta tag
If there is no additional information about the page in the meta tags, the search engine will generate a description text itself in response to a user's query (this often happens in information queries when the Description is filled in).
Using meta tags allows you to independently determine keywords and text which will be a description of the website page. This expands the possibilities of website optimization; you can cover more key phrases that are prospective in terms of optimization.
The Description tag also makes it possible to generate a relevant, selling and user-friendly snippet in the search results.
The role of Description for the SEO
The page content often contains keywords, for example, in the description of products and services, in articles or reviews. However, these phrases are often low-frequency, and some of the popular and targeted queries may be missed.
The Description meta tag is usually filled in via the appropriate input fields in the website admin panel. Certain CMS contain meta tag options in the page settings. SEO plugins also provide this feature. The registered and saved meta tags appear in the <head> element of the page and, after the next indexing, begin to fulfill their function.
The role of Description in snippet formation
After entering the query in the search engine, a list of website snippets appears, each of which corresponds to a certain structure. Normally, this is the title of the page, a link and a brief description of its contents.
If the Description meta tag is empty, the search engine will generate the description itself. Since the page description allows a relatively large number of characters, you can see fragments of content in it that have little to do with the user's query in addition to the keywords highlighted in bold.
How to create a correct page description
Relevance to the page
What should be the size of the Description
The maximum length of the Description tag can be up to 300 characters. As with the Title tag, the words indicated in the "tail" of the description and hidden in search results can affect the website ranking.
Therefore, the Description tag can exceed the recommended length of 160–170 characters. The main thing is to specify the keywords at the beginning of the description, placing information in a meta tag from beginning to end as it is prioritized.
In general, the recommended Description length allows you to include the most important information in the description: about the product or service, brand, website subject, and price as well as add a call to action or other selling information.
How to increase the snippet clickability
To increase the CTR of a page, you need to make its description as attractive as possible. A snippet can be compared to a business card or a small advertisement that should captivate your attention. Do not overload the description with keywords; 1-2 queries are enough.
The Description text should be clear, structured, and contain information about competitive advantages. You can include a phone number there, as well as indicate the price of a respective product. A call to action will be an additional way to influence the snippet CTR, for example: "Buy a closet at an affordable price" or "Order pizza with free delivery".
The recommended Description length is 160-170 characters, however, the total size of the description can be up to 300 characters, including the visible and hidden parts.
Effective use of the Description volume will help to achieve the best results in terms of the website SEO, as well as the relevance and attractiveness of the page description in the search results.
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