Five Ways to Build Trust With Your Audience via Content Marketing

But is it enough for the business to have a 5-star rating? Are you going to trust the unknown brand after reading a few positive reviews online? I don't think so.
#1: Create promising but accurate headlines
#1: Create promising but accurate headlines
For instance, Montage does a fine job when it comes to flaunting its products and services in an aesthetic way. A simple yet emotional headline "Effortless photo books, made with love" says it all about the goods and services which Montage associates itself with and the extent to which the brand goes to provide an awesome experience to its customers.

#2: Create promising but accurate headlines
#2: Create promising but accurate headlines
When it comes to explicating this wonderful concept with an exemplification, what can be a better option than the personal journey of one of the legendary brands, Apple. TIME magazine has created an awesome personal journey 'Apple Evolution' which highlights the brand's ups and downs in its path to success.
#3: Interview experts in your industry
#3: Interview experts in your industry
Find the personality that your niche adores and come up with intriguing, thought provoking questions related both to your company and the whole industry. To start with, here are some typical questions you can use:
#4: Express genuine interest in your audience
#4: Express genuine interest in your audience
For instance, let us understand this concept with an example. Southwest Airlines considers its responsibility to engage with its customers via Twitter directly, be it a reply for any query or simply forwarding a gratitude message for using the services. The screenshot shows a thorough response put up by Southwest Airlines to the query asked by a concerned flyer. This particular effort demonstrates the level of concern and interest shown by a brand to its audience.

#5: Share engaging & diversified content - be consistent on it
#5: Share engaging & diversified content - be consistent on it
Benefits that come with a well-developed content marketing plan are endless, but content is nothing without consistency. According to the 2016 B2B Content Marketing Report, producing consistent content is one of the biggest challenges for businesses. 57% of the respondents named consistency as their biggest challenge.

Hubspot is a perfect example of a blog that uses content diversification. It specifically mentions the type of content the post will contain in the heading like this:

Another great reason why great content is what you need: Google's ranking reward for building quality content
Another great reason why great content is what you need: Google's ranking reward for building quality content
Google always craves new, high-quality content and uses multiple techniques to find the right place for your content in its search results. Initially, your content can be given a "freshness" score based on its release date or the day when Google first becomes aware of the document. With time, some older documents may become less favorable than newer ones, but it depends on the type of content. Other factors that influence the freshness score are: the amount of changes, how often the website adds new pages, links from other sites, etc. From measuring all of your documents for freshness to scoring each page to determine "how fresh" it is, Google cares about the quality of featured content and put only the best pages on top.
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