Marta Bystryk

Copywriter at Empressia

She loves writing in Polish and speaking Spanish. A copywriter who explores the secrets of SEO, always happy to share her insight with others. She relaxes by reading thrillers, working out, and doing manicures.

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5 Stages Of Awareness In SEO Copywriting: How To Address Different Groups Of Customers?

Content Marketing
August 31, 2022

5 Stages Of Awareness In SEO Copywriting: How To Address Different Groups Of Customers?

You shouldn't write content for an anonymous internet user. Make sure you know their awareness level and use different keywords for each. Your web content can move them from one awareness level to another, and at the end of this journey is a purchase of your product or service. In this article, we will discuss 5 stages of awareness (according to Eugene Schwartz), and discuss how to market to them and which types of content to create.

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