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Serpstat updates 20 min read

How to Automate Content Creation with an Artificial Intelligence

How to Automate Content Creation with an Artificial Intelligence
Anastasiia Melnytska
Anastasiia Melnytska
Technical Support Manager at Serpstat

One of the most significant ranking factors is the quality of the content on your website. Why spend so much time and resources on this? It’s the 21st century – let artificial intelligence handle your daily tasks! Serpstat team developed a set of automated tools based on machine learning. Now let's see what they’re capable of.

The main demands remain the same regardless of the content type:

  • logical structure;
  • uniqueness;
  • topical theme;
  • full coverage of the topic;
  • grammar and stylistics;
  • Further, you should create good meta tags – Title and Description, so that readers can find answers in your text by searching for them.

    Quality content creation requires a lot of resources and time, but provides good results in high conversions, increasing traffic and visibility, customer feedback, etc.

    Following a structured plan and optimizing each step is key to increasing productivity and reaching worthy goals.

    Serpstat Ebook cover

    The purpose of this article is to explore ways to automate daily tasks for content creation and optimization using Serpstat Content analysis tools. The tools work on the powerful autoregressive language model GPT-3.

    Let’s take the journey of article creation together so you understand how each tool works. There are the main steps in article creation:

    Topic discover

    Firstly, you need to know more about the topic. In this case, type a keyword in the search bar and select a search region to learn roughly what your subject is about, as well as related keywords, their popularity, and their demand. To select effective keywords for a specific topic, go to the Keyword selection report. Here you will find the list of generated variations of keywords that might interest your audience.

    The report represents the semantically related keywords to the analyzed theme by which competitors rank in the top-100 Google. That information will allow us to investigate similar keywords and develop new ideas for future articles. For example, the topic is "guitar playing". Using the report, you'll see that users searching for the guitar tab for beginners, the easiest tabs, popular songs, and lessons, except specific "playing the guitar".

    Take a mention of the Volume and Keyword difficulty in the report. Keyword volume means the level of keyword popularity and frequency, and keyword difficulty shows the level of competition for a keyword to advance in organic search to the top-10.

    Volume and Difficulty of keywords

    After the topic analysis, it is better to supply the keyword list. In this case, use the Related keywords report. This report shows all semantically related keywords from the top-20 Google SERP in the selected search region.

    Adding keywords from the report in the text will increase the topic relevance, which your readers might find quickly.

    Notice! Overusing these keywords will result losing text confidence in search engines, which will cause the text to lose its semantic meaning.

    Related keywords Serpstat

    One more report will help expand the article's keyword list — Search suggestions and queries. You will find all the search engine suggestions related to the search queries. For example, by typing the keyword "guitar" the search engine will propose keyword variations such as "guitar chords, tunes, stings, price, lessons".

    An article title can be created basing on this information. Additionally, it can be used to complete a content plan and expand the text structure.

    The Search questions mode makes it easier to form the FAQ section of the content by using the real users' questions from the SERP.

    Search suggestions Serpstat

    Competitor analysis

    One more method of topic research is competitor analysis. The Top pages report will show you the most traffic pages by analyzing keywords and the number of relevant keywords on the page.

    Top pages Serpstat

    Use filters to choose more specific pages for analysis; for example, it can contain "blog".

    Filtering in Serpstat

    How to generate content fast

    After choosing the topic and making a keyword list for the article, look into tools that will assist with fast and easy writing of the text.

    Article generation tool

    A keyword list based on the topic discovery will assist in creating the title for the article. Use the keyword most relevant from previous reports in the title creation – that is enough for the artifficial intelligencea to generate the whole automatically.

    Go to the Content analysis section — Article generation, then in the tool type your API token from the profile and article title. Done!

    Check out my formed article on "How to learn Python", it’s divided into semantic paragraphs and headers.

    Article generation

    The tool will give you different results each time you run it to help you improve the article's structure. Doing so will save time when creating SEO text and PRDs for copywriters.

    Using ready text makes the process much more accessible than starting from scratch.

    Curious to try Serpstat content generation tools?

    Test the platform for free in 7 days!

    Start my journey!

    Article builder tool

    This is a more advanced tool for generating articles for the search queries you need. It will be especially useful when you have collected keywords set for the site, but have not decided on the topics of articles. Let's see how to use the article builder.

    Step 1. Enter the list of collected search phrases into the first window of the tool.

    Article builder

    Then click "Generate titles" to get the header options.

    Generated titles in Serpstat

    As you can see, the tool generates several header and theme options. You can choose one, or alternately generate content for each of the themes. The resulting articles can then be used on other sites.

    Step 2: Generate an outline for your article on the selected topic. To do this, simply paste the title into the second window of the service and click "Set title and generate outline".

    Generation of the article outline

    Step 3. Get the results and generate text based on the outline.

    Generated outline of the article

    You can add a list of relevant keywords that should be in each specific block of text. The resulting blocks of text can be paraphrased, or generated again. You are able to create several variants of the same text. If necessary, its uniqueness can be raised thanks to the text paraphrasing tool, which we'll also talk about.

    Plagiarism checker

    Everything is simple here. To work with the Plagiarism checker tool, add the API token from your profile, select the language in which the text is written, add the text itself to the window and click Calculate.

    Plagiarism of the text

    Also, in the report, you will see the addresses of the pages with which you have a match.

    Note! Now the tool allows you to check texts of up to 10 thousand characters. It allows you to check texts written in 26 languages.

    So the tool will also be useful for those who create content without automation.


    Text paraphrasing is one more way to generate new content. Earlier, we got the list of pages with most traffic by analyzing the theme in the Top pages report. Select one of these pages and pick the appropriate text to work with.

    Copy and paste it in the Paraphrasing tool. Don’t forget to add API token from the profile. The tool will automatically generate the added text without content loss and save the initial topic.

    Below is the uniqueness percent metric.

    Paraphrase the text in Serpstat

    The unique text means not even the number of unrepeated words in the sentence, but the quality of information that benefits readers and the topic's relevance. Search engines don’t demand high-quality metrics, but low text uniqueness will complicate promotion in the SERP top due to being defective. Talking about positive effects for highly unique texts for readers – useful, accurate information, individuality, and originality. All these aspects prolong the time on-site, improve conversion and decrease bounce rate. That means you get great SEO texts.

    Check the spam level

    The next step is determining whether there’s spam and overused keywords. The Bag of words tool will help detect such keywords. Copy the text for checking, add it to the related field and start the analysis. The result will be ready in a few seconds!

    The tool checks the frequency of keywords in the text and displays the results in a table. Detect which keywords are overused and which are seldom used, and correct your text.

    There’s one more way to add text to the tool – change the source to “From URL”, and add a link to your website's page; this will enable you to get a report on the level of keyword spam.

    The most used keywords use as tags or categories in your blog. By tagging articles, you can improve navigation, save the logic categorized order, and increase the average time on the page. Or use them as filters for searching definite items, for instance.

    A few more cases for using this tool — are briefly understand the main topic of a text, or analyze the customers’ reviews on such sites as G2 or Product Hunt.


    Spam level of words

    Keywords extraction

    So, the article is ready, now we need to review its relevance to the selected topic. In this matter, the Keyword extraction tool will display a list of the most relevant keywords, since it works with artificial intelligence. Moreover, you can get such a list for any page to track the positions' dynamics in Rank tracker or quickly understand the main text’s topic.

    Set up the appropriate settings for extraction based on your task:

    Extract keywordsExtracted keywords in Serpstat

    Download the result, then quickly check the keyword list in the Keyword batch analysis tool. You will be able to get data about customers' demand, monitor the dynamic of metrics, and measure the actual situation.

    Keyword batch analysis in Serpstat

    Once the article is published, this keyword list can be tracked in real time by your website's pages through the Rank tracker tool with the selected search region. Create a new project, add the keyword set from the Keyword extraction report, and assume the expected URL.

    Project overview in Rank tracker

    FAQ Generation

    When the text is generated and checked, you can supplement it and expand the semantics by adding an FAQ block. This is where the FAQ generation tool will help. It can be used to match questions to relevant search queries and generate answers to them.

    Let's see how it works.

    Step 1: Generate questions. To do this, enter the main high-frequency query that the article is optimized for. Then click Generate questions.

    Generated questions for FAQ

    Step 2: Generate answers. Once you have the list of questions, click Generate answers. You can simply copy the result or download it in txt, html and html formats with schema.org markup.

    Generated answers for FAQ

    We recommend reviewing the text you receive to make sure that it contains only relevant questions and answers. After that, you can add the FAQ block to the site.

    Writing tips

    Afterward, organize the text. The design of external text directly affects customers' interaction with content, increases their time spent on the page, and improves their ability to comprehend information. Organizing and designing your content may be relevant depending on what you created. Some standard formats include:

    • Clear structure — logically ordered text helps to develop a theme. Organizing text in paragraphs and headers helps establish the text's main points and highlight major viewpoints, giving customers the necessary information. The title has to be relevant to the text inside it;
    • Adding graphs, numbered lists, and illustrations will attract customers' attention, help them remember information better, and help them understand what you're trying to convey. Maintain the quality of the images; otherwise, it can experience adverse effects;
    • By adding CTA elements (call-to-action), visitors will be encouraged to interact more with the content by commenting, liking, sharing, and subscribing to blog posts;
    • Stick to a certain style — each section has to be similar to the previous and the next, externally and semantically. Try to keep equal gaps between text sections, use the same font style (recommended for all content on your website, not even for one article), and add a few moderate multi-media elements. It is best to avoid keeping all your accents in one section and categorize your information.
    • Are you interested in improving your content with Serpstat?

      Test the AI content tools for free 7 days!

      Start my journey!

    Grammar and spelling

    The next stage of text optimization is checking grammar and spelling mistakes. Literate text is highly regarded everywhere, so go to the Content analysis section — Grammar and spelling for a quick recheck.

    In search engine rankings, grammar mistakes are not counted, but readers pay attention to them. A text that contains grammatical errors reduces engagement with the content and is perceived as incompetent.

    Whenever you write an article or create any content, this is a crucial step. YouTubers and Instagram influencers often make grammar errors in their posts, even in PPC campaigns. When the audience becomes frustrated by these mistakes, it’s less likely to contact you or revisit your page.

    Do not lose customers' credibility; check your text for possible grammar mistakes before publishing. Go to the Content analysis — Grammar and spelling, type your API token from the profile, paste the text in the related field, and click on the Check button.

    Spelling mistakes checker

    The corrected text will be below, and fixed mistakes highlighted with color.

    Title and Description optimization

    After the main work is done, let us optimize meta tags on your pages, this will help your future readers find the text faster.

    Meta tag optimization is a crucial part of on-page SEO optimization and causes search rankings to increase. With these meta tags, the search engine completes the snippet with brief information about the page.

    SEO specialist's task is to write relevant meta tags that answer the customer's questions regarding the content on the page.

    The Title generation and Description generation tools assist in creating meta tags in a few clicks! They form meta tag text by the text summary.

    To generate meta tags:

    Title generationDescription generation by AI

    Keyword patterns

    This content management tool from Serpstat will help with several tasks

    How does it work? First, enter the list of search queries you want to analyze into the tool window. After that press the Run button. You will get the main search query, its recurrence statistics and a complete list of variations.

    Keyword patterns

    Ad generation

    When the page of the article is ready, you may need to start a promotional campaign to bring traffic to the ready-made article or other pages you'd like to promote. Your first step would be to create an ad copy.

    It is important to compose a text using as relevant keywords as possible and optimize it so as to reach the target audience. Ads are only shown to people whose area of interest is similar or related to the product or service being advertised. This makes it more likely that the intended audience will respond and engage with the ad.

    To avoid writing dozens of ads manually, Ad generation tool will create ads that are based on specified keywords. The artificial intelligence model analyzes real-world SE ad examples and generates new ads.

    Step 1. Select language, enter the main target keyword and other relevant keywords. Click "Generate ad".

    Ad generation tool

    Step 2. Get the generated ad and other variations from the Serpstat database.

    Generated ad copies

    YouTube transcription

    This tool converts YouTube videos to text. For example, to make drafts for blog articles, create a content plan or timeline, prepare translations of videos into another language, and other tasks.

    If you have a business online – use text from videos to create product descriptions, ad text or content for SEO.

    Step 1. Enter the URL of the YouTube video.

    Step 2. Click "Get video transcript!".

    You'll get the text from the video so you can continue working with it.

    Converting video to text

    AI content detection

    The AI content detection tool determines whether the text was written by a human or by artificial intelligence. Specifically, it shows the ratio of human to artificial intelligence writing as a percentage.

    Check the work of a copywriter or your own texts when you combine snippets written by the AI and you. Optimized texts will be better perceived by the AI and improve the SEO quality of the site.

    AI content detection


    Create strategies for automating each process using Content analysis tools that make your daily tasks easier at every stage. All who engage with text will find the tools helpful, whether website owners, copywriters, editors, SEO specialists, or anyone else who creates content.

    In addition to SEO optimization, remember that your customers, clients, and readers are the primary evaluators of your website. You must create informative, relevant, and unique content, regardless of what kind of content you are making. A continuous cycle of text improvements increases user trust and improves the resource's attraction.

    The platform provides all the tools you need in one place, so you don't need to purchase any additional services. Analyze competitors in your business field, analyze keywords and search queries, and improve your content to keep it unique.

    The opinion of the guest post authors may not coincide with the opinion of the Serpstat editorial staff and specialists.

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