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Serpstat updates 22 min read August 29, 2022

How to Automate Content Creation with an Artificial Intelligence

How to Automate Content Creation with an Artificial Intelligence
Anastasiia Melnytska
Anastasiia Melnytska
Technical Support Manager at Serpstat

One of the most significant ranking factors is the quality of the content on your website. Why spend so much time and resources on this? It’s the 21st century – let artificial intelligence handle your daily tasks! Serpstat team developed a set of automated tools based on machine learning. Now let's see what they’re capable of.

The main demands remain the same regardless of the content type:

  • logical structure;
  • uniqueness;
  • topical theme;
  • full coverage of the topic;
  • grammar and stylistics;
  • Further, you should create good meta tags – Title and Description, so readers can find answers in your text by searching for them.

    Quality content creation requires a lot of resources and time, but provides good results in high conversions, increasing traffic and visibility, customer feedback, etc.

    Following a structured plan and optimizing each step is key to increasing productivity and reaching worthy goals.

    Serpstat Ebook cover

    The purpose of this article is to explore ways to automate daily tasks for content creation and optimization using Serpstat AI for content tools. The tools work on the powerful autoregressive language model GPT-3.

    The article includes instructions on how to use Serpstat GPT-3 tools.

    Most tools require an API token to generate content. You can find your API token in Profile:

    Let’s take the journey of article creation together so you understand how each tool works. There are the main steps in article creation:

    Topic discover

    Firstly, you need to know more about the topic. In this case, type a keyword in the search bar and select a search region to learn roughly what your subject is about, as well as related keywords, their popularity, and their demand. To choose effective keywords for a specific topic, go to the Keyword selection report. Here you will find the list of generated variations of keywords that interest your audience.

    The report represents the semantically related keywords to the analyzed theme by which competitors rank in the top 100 Google. That information will allow us to investigate similar keywords and develop new ideas for future articles. For example, the topic is "guitar playing". Using the report, you'll see that users searching for the guitar tab for beginners, the easiest tabs, popular songs, and lessons, except specific "playing the guitar".

    Take a mention of the Volume and Keyword difficulty in the report. Keyword volume means the level of keyword popularity and frequency, and keyword difficulty shows the level of competition for a keyword to advance in organic search to the top 10.

    Volume and Difficulty of keywords

    After the topic analysis, it is better to supply the keyword list. In this case, use the Related keywords report. This report shows all semantically related keywords from the top 20 Google SERP in the selected search region.

    Adding keywords from the report in the text will increase the topic relevance, which your readers might find quickly.

    Notice! Overusing these keywords can result in keyword spamming which leads to distrust from search engines and readers.

    Related keywords Serpstat

    One more report will help expand the article's keyword list — Search suggestions and queries. You will find all the search engine suggestions related to the search queries. For example, by typing the keyword "guitar" the search engine will propose keyword variations such as "guitar chords, tunes, stings, price, lessons".

    An article title can be created based on this information. Additionally, it can be used to complete a content plan and expand the text structure.

    The Search questions mode makes it easier to form the FAQ section of the content by using the real users' questions from the SERP.

    Search suggestions Serpstat

    Competitor analysis

    One more method of topic research is competitor analysis. The Top pages report will show you the most traffic pages by analyzing keywords and the number of relevant keywords on the page.

    Top pages Serpstat

    Use filters to choose more specific pages for analysis; for example, it can contain "blog".

    Filtering in Serpstat

    How to generate content fast

    After choosing the topic and making a keyword list for the article, look into tools that will assist with fast and easy writing of the text.

    Article builder tool

    This is an advanced tool for generating articles for the requested search queries. It will be especially useful when you have collected keywords set for the site but have yet to decide on the topics of articles. Let's see how to use the article builder.

    Specialists who'll find the tool useful the most:

  • SEO specialists;
  • copywriters;
  • website/business owners;
  • marketers.
  • In this tool, you generate an article step by step:

    1.Enter relevant keywords and generate title suggestions;
    2.Choose a title and generate an outline for the article;
    3.Generate all paragraphs at once or one by one.

    At each step, you are able to edit the generated content.

    Step 1. Title generation.

    Article builderGenerated titles in Serpstat

    As you can see, the tool generates several header and theme options. You can choose one or alternately generate content for each topic. You can use the resulting articles on other sites.

    Step 2: Outline generation.

    Generation of the article outline

    Step 3. Paragraphs generation.

    Generated outline of the article

    Credits: 1 request = 100 credits of Tools module. This tool is currently available only for texts in English.

    Use cases

    1.Create or update an article including targeted keywords into the text.
    2.Generate texts for social media posts in different paragraph blocks.
    3.Prepare content brief for a copywriter, so that the article is written by a ready-made outline.

    Due to the flexibility of the tool, you'll be able to make changes on any stage of creating the content.

    You can add a list of relevant keywords that have to be in each paragraph. The resulting blocks of text can be paraphrased or generated again. You can create several variants of the same text. If necessary, text's uniqueness can be raised thanks to the text paraphrasing tool, which we'll also discuss.

    Curious to try Serpstat content generation tools?

    Test the platform for free in 7 days!

    Start my journey!

    Plagiarism checker

    The uniqueness of the text is crucial when optimizing it for search engines (SE). Original content ranks higher and gets more traffic than duplicate content. Keeping duplicate content on your site increases the chances of the site being penalized by the SE. Moreover, original content shows your expertise and knowledge on the subject, which will be appreciated both by the SE and visitors of the page.

    How do I check if a text contains plagiarism? Everything is simple here.

    Specialists who'll find the tool useful the most:

  • copywriters;
  • website/business owners;
  • marketers;
  • journalists;
  • bloggers;
  • literally, anyone who works with texts.
  • Step 1. Select the language of the text and exclude domains from the analysis if necessary.

    Step 2. Enter the text.

    Plagiarism of the text

    Credits: 1 request = 500 credits (Tools module) for requests in English, 1 request = 750 credits (Tools module) for other languages.

    Use case

    Occasionally, writers borrow pieces from other sources to write complex texts, but the main thing is not to get a non-unique text as a result.

    Before adding new text to your site, check if plagiarism can be detected in it. If plagiarism is found, rephrase the text yourself or use the Paraphrasing tool to increase its uniqueness.

    The tool allows you to check texts of up to 10 thousand characters in 26 languages.

    In the report, you will see URLs of pages you have a match with in case of plagiarism found.


    Text paraphrasing is one more way to generate new content. Earlier, we got the list of pages with the highest traffic by analyzing the theme in the Top pages report. Select one of these pages and pick the appropriate text to work with.

    Specialists who'll find the tool useful the most:

  • SEO, UX, SMM specialists;
  • copywriters;
  • editors;
  • website/business owners;
  • email-, content-, and video marketers.
  • Step 1. Select the language.

    Step 2. Copy and paste the text into the Paraphrasing tool. The tool will automatically rewrite it without content loss and save the initial message.

    Right below is the text difference percentage metric.

    Paraphrase the text in Serpstat

    Credits: 1 request = 500 credits (Tools module) for requests in English, 1 request = 750 credits (Tools module) for other languages.

    Use cases

    1.You've written an article or any other text content for your site but found out it's not unique enough — some pieces you've borrowed from other sources have not been rewritten. Open Paraphrasing tool to rewrite the text and save time on manual work.
    2.You've posted an article for your blog, and to attract more visitors to the page, you're preparing a newsletter for the website users. Take excerpts from the article and paraphrase them. The paraphrased pieces add to the newsletter. This way, you'll keep the topic and interest users but not duplicate the exact text.

    Unique text is not just about the number of different words in the sentence but the quality of information that benefits readers and the topic's relevance. Search engines don't demand high-quality metrics, but low text uniqueness will complicate rankings in SERP due to being defective. Talking about positive effects for highly unique texts for readers — useful, accurate information, individuality, and originality. All these aspects prolong the time on-site, improve conversion, and decrease bounce rate. That means you get excellent SEO texts.

    Check the spam level

    The next step is determining whether there are spam, overused keywords, or keyword stuffing. Keyword stuffing means using the same keywords in the website content many times and trying to manipulate site's rankings. It directly affects your SEO performance since search engines pay close attention to webspam and such action may lead to penalties. Let's check if there are overused keywords.

    The Bag of words tool will help detect such keywords.

    Specialists who'll find the tool useful the most:

  • SEO specialists;
  • copywriters;
  • editors;
  • website/business owners;
  • webmasters.
  • Step 1. Copy the text, add it to the relevant field.

    Step 2. Start the analysis. The result will be ready in a few seconds!

    The tool checks how often the keyword is mentioned in the text (the freq column) and displays the results in a table. Detect which keywords are overused and which are seldom used, and correct your text.

    There’s one more way to add text to the tool — change the source to “From URL”, and add a link to your website's page; this will enable you to get a report on the level of keyword spam.

    Avoid webspam on your site to minimize the chances of being penalized, provide a positive user experience, and show the authenticity of your content.

    Use the most used keywords as tags or categories in your blog. By tagging articles, you can improve navigation, save the logic categorized order, and increase the average time on the page. Or use them as filters for searching definite items, for instance.

    Spam level of words

    Credits: 1 request = 100 credits of the Tools module.

    Use cases

    1.You have written a text and are ready to add it to your site. Don't miss the step of checking it for keyword stuffing. If a keyword is mentioned too often, think of alternatives, and synonyms for this word that could replace it where possible.
    2.You have a long or many short texts you need to analyze and understand the main topic. Add them to the tool to see which words are mentioned the most. This'll give you an idea of what the texts are about. This way, you can also analyze customers’ reviews on such sites as G2 or Product Hunt.

    Keywords extraction

    So, the article is ready, and now we need to review its relevance to the selected topic. The Keyword extraction tool will display a list of the most relevant keywords, since it works on artificial intelligence. Moreover, you can get such a list for any page to track the positions' dynamics in Rank tracker or quickly understand the main text’s topic.

    Specialists who'll find the tool useful the most:

  • SEO specialists;
  • copywriters;
  • editors;
  • website/business owners.
  • Step 1. Set up appropriate settings for an extraction based on your task:

    Extract keywordsExtracted keywords in Serpstat

    Credits: 1 request = 100 credits of the Tools module.

    Use case

    You found a competitor's article, which drives a lot of traffic and gets positions in the top of the SERP. Copy the article text and paste it into the tool. Get a list of keywords from the competitor's article. Filter out irrelevant keywords from the list to keep the ones you'll add to the content of your site.

    The tool will extract keywords from the entered text showing the relevance of each keyword to the text.

    Keyword extraction is an important part of keyword research and competitive analysis when optimizing the content on your site. Extracted keywords will assist you in understanding the topic of the text quicker, identifying keywords used in the text by competitors, and even getting ideas for PPC campaigns. All of this will improve your site's visibility in search results and increase traffic.

    Download the result, then quickly check the keyword list in the Keyword batch analysis tool. You will be able to get data about customers' demands, monitor the dynamic of metrics, and measure the actual situation.

    Keyword batch analysis in Serpstat

    Once the article is published, this keyword list can be tracked in real-time by your website's pages through the Rank tracker tool with the selected search region. Create a new project, add the keyword set from the Keyword extraction report, and assume the expected URL.

    Project overview in Rank tracker

    Writing tips

    Afterward, organize the text. The design of external text directly affects customers' interaction with content, increases their time spent on the page, and improves their ability to comprehend information. Organizing and designing your content may be relevant depending on what you created. Some standard formats include:

    • Clear structure — logically ordered text helps to develop a theme. Organizing text in paragraphs and headers helps establish the text's main points and highlight major viewpoints, giving customers the necessary information. The title has to be relevant to the text inside it;
    • Adding graphs, numbered lists, and illustrations will attract customers' attention, help them remember information better, and help them understand what you're trying to convey. Maintain the quality of the images; otherwise, it can experience adverse effects;
    • By adding CTA elements (call-to-action), visitors will be encouraged to interact more with the content by commenting, liking, sharing, and subscribing to blog posts;
    • Stick to a certain style — each section has to be similar to the previous and the next, externally and semantically. Try to keep equal gaps between text sections, use the same font style (recommended for all content on your website, not even for one article), and add a few moderate multi-media elements. It is best to avoid keeping all your accents in one section and categorize your information.
    • Ready to improve your content strategy with Serpstat?

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    Title and Description optimization

    After the main work is done, let us optimize meta tags on your pages, this will help your future readers find the text faster.

    Meta tag optimization is a crucial part of on-page SEO optimization and causes search rankings to increase. With these meta tags, the search engine completes the snippet with brief information about the page.

    The SEO specialist's task is to write relevant meta tags that answer the customer's questions regarding the content on the page.

    The Title generation and Description generation tools assist in creating meta tags in a few clicks! They form meta tag text by the text summary.

    Specialists who'll find tools useful the most:

  • SEO specialists;
  • editors;
  • website owners.
  • Step 1. Enter the text for the analysis.

    Step 2. Get the generated title below the analyzed text.

    To generate meta tags, you can use texts of up to 1,000 characters.

    Title generation

    Credits: 1 request = 150 credits.

    For the description generation, the steps are almost the same.

    Step 1. Select the language of the text.

    Step 2. Enter the text for the analysis.

    Step 3. Get generated meta tag below the analyzed text.

    Description generation by AI

    Credits: 1 request = 150 credits (Tools module) for requests in English, 1 request = 450 credits (Tools module) for other languages.

    Use case

    To optimize snippets and show pages' relevancy to the search engine, you must create meta tags corresponding to the user's query. Optimizing snippets for keywords increases the chance that the user will click on the link to read more. It's important to choose the right keywords in the title and description, and to represent the information correctly to lead the user to that page.

    YouTube transcription

    Video-to-text transcription can be done in different ways: manually, by delegating it to performers, or automatically with additional tools. We can all agree that manual transcription takes too much time, and delegating it to performers may not be of the quality we expect.

    This tool converts YouTube videos to text automatically transferring you straight to the editing stage.

    Specialists who'll find the tool useful the most:

  • SEO specialists;
  • marketers;
  • journalists;
  • bloggers;
  • copywriters.
  • Step 1. Paste a link to a YouTube video.

    Step 2. Get the transcript to continue working on.

    Converting video to text

    Credits: 1 request = 100 credits of the Tools module.

    Use case

    To reach a wider audience, create content in different formats. Take a video you've published and transcribe it. Use the transcription to translate it and localize it to another language, extract key points from it in Bag of words tool, write a content plan or an article, or prepare newsletters.

    As usual with AI tools, the generated content should be edited depending on your final goal to ensure the highest text quality.

    AI content detection

    The AI content detection tool determines whether the text was written by a human or artificial intelligence. Specifically, it shows the percentage of human to artificial intelligence writing.

    Specialists who'll find the tool useful the most:

  • SEO specialists;
  • website owners;
  • marketers;
  • bloggers;
  • editors;
  • copywriters.
  • Step 1. Copy and paste the text into the tool.

    Step 2. Get results immediately.

    AI content detection

    Credits: every 1000 character of text = 100 credits of the Tools module.

    Use case

    Check the article a copywriter wrote or your own work when you combine snippets written by the AI and human or borrow some pieces from other resources. Optimized texts are better perceived by the AI and improve the SEO quality of the site.


    Create strategies for automating each process using Content analysis tools that make your daily tasks easier at every stage. All who engage with text will find the tools helpful, whether website owners, copywriters, editors, SEO specialists, or anyone else who creates content.

    In addition to SEO optimization, remember that your customers, clients, and readers are the primary evaluators of your website. You must create informative, relevant, and unique content, regardless of what kind of content you are making. A continuous cycle of text improvements increases user trust and improves the resource's attraction.

    The platform provides all the tools you need in one place, so you don't need to purchase any additional services. Analyze competitors in your business field, analyze keywords and search queries, and improve your content to keep it unique.

    Still have questions? Contact the technical support chat.

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