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Serpstat updates 21 min read

How to automate content creation with an Artificial intelligence

How to automate content creation with Serpstat

Anastasiia Melnytska
Technical Support Manager Serpstat
One of the most significant ranking factors is the quality of the content on your website. Why spend so much time and resources on this? It’s the 21st century – let artificial intelligence handle your daily tasks! Serpstat team developed a set of automated tools based on machine learning. Now let's see what they’re capable of.
The main demands remain the same regardless of the content type:
  • logical structure;
  • uniqueness;
  • topical theme;
  • full coverage of the topic;
  • grammar and stylistics.

Further, you should create good meta tags – Title and Description, so that readers can find answers in your text by searching for them.

Quality content creation requires a lot of resources and time, but provides good results in high conversions, increasing traffic and visibility, customer feedback, etc.

Following a structured plan and optimizing each step is key to increasing productivity and reaching worthy goals.
The purpose of this article is to explore ways to automate daily tasks for content creation and optimization using Serpstat Content analysis tools. The tools work on the powerful autoregressive language model GPT-3.

Let’s take the journey of article creation together so you understand how each tool works. There are the main steps in article creation:
  • topic research;
  • pick up the keywords;
  • create a structure;
  • write a text;
  • double check and edit the text;
  • add multi-media elements;
  • create meta tags.

Topic discover

Firstly, you need to know more about the topic. In this case, type a keyword in the search bar and select a search region to learn roughly what your subject is about, as well as related keywords, their popularity, and their demand. To select effective keywords for a specific topic, go to the Keyword selection report. Here you will find the list of generated variations of keywords that might interest your audience.

The report represents the semantically related keywords to the analyzed theme by which competitors rank in the top-100 Google. That information will allow us to investigate similar keywords and develop new ideas for future articles. For example, the topic is "guitar playing". Using the report, you'll see that users searching for the guitar tab for beginners, the easiest tabs, popular songs, and lessons, except specific "playing the guitar".

Take a mention of the Volume and Keyword difficulty in the report. Keyword volume means the level of keyword popularity and frequency, and keyword difficulty shows the level of competition for a keyword to advance in organic search to the top-10.
Keyword selection report by Serpstat
After the topic analysis, it is better to supply the keyword list. In this case, use the Related keywords report. This report shows all semantically related keywords from the top-20 Google SERP in the selected search region.

Adding keywords from the report in the text will increase the topic relevance, which your readers might find quickly.
Notice! Overusing these keywords will result losing text confidence in search engines, which will cause the text to lose its semantic meaning.
Related keywords report by Serpstat
One more report will help expand the article's keyword list — Search suggestions and queries. You will find all the search engine suggestions related to the search queries. For example, by typing the keyword "guitar" the search engine will propose keyword variations such as "guitar chords, tunes, stings, price, lessons".

An article title can be created basing on this information. Additionally, it can be used to complete a content plan and expand the text structure.

The Search questions mode makes it easier to form the FAQ section of the content by using the real users' questions from the SERP.
Search suggestions and queries report by Serpstat

Competitor analysis

One more method of topic research is competitor analysis. The Top pages report will show you the most traffic pages by analyzing keywords and the number of relevant keywords on the page.
Top pages report by Serpstat
Use filters to choose more specific pages for analysis; for example, it can contain "blog".
Top pages report with filters by Serpstat

How to generate content fast

After choosing the topic and making a keyword list for the article, look into tools that will assist with fast and easy writing of the text.

Article generation tool

A keyword list based on the topic discovery will assist in creating the title for the article. Use the keyword most relevant from previous reports in the title creation – that is enough for the artifficial intelligencea to generate the whole automatically.

Go to the Content analysis section — Article generation, then in the tool type your API token from the profile and article title. Done!

Check out my formed article on "Guitar tabs for beginners", it’s divided into semantic paragraphs and headers.
Article generation tool by Serpstat
The tool will give you different results each time you run it to help you improve the article's structure. Doing so will save time when creating SEO text and PRDs for copywriters.

Using ready text makes the process much more accessible than starting from scratch.
Curious to try Serpstat content generation tools?
Test the platform for free in 7 days!

Article builder tool

This is a more advanced tool for generating articles according to the search queries you need. It will be especially useful when you have collected the semantic core for the site but have not determined the themes of the articles. Let's see how to use the article builder.

Step 1. Enter the list of collected search phrases in the first window of the tool.
Article builder Title generation
Then click Generate titles to get the header options.
Generated titles in Article builder
As you can see, the tool generates several header and theme options. You can choose one, or alternately generate content for each of the topics. The resulting articles can then be used on other sites.

Step 2: Generate an outline for your article on the selected topic. To do this, simply paste the title into the second window of the tool and click "Set title and generate outline".
Generate outline
Step 3. Get the results and generate text based on the outline.
Outline results
You can add a list of relevant keywords that should be in each specific block of text. The resulting blocks of text can be paraphrased, or generated again. You will be able to create several variants of the same text. If necessary, its uniqueness can be raised thanks to the paraphrasing tool, which we'll also talk about. But first, it's about the plagiarism checker tool.

Plagiarism checker

Everything is simple here. To work with the Plagiarism checker tool, add the API token from your profile, select the language in which the text is written, add the text itself to the window and click Calculate.
Plagiarism checker
Also, in the report, you will see the addresses of the pages with which you have a match.

Note! Now the tool allows you to check texts of up to 10 thousand characters. It allows you to check texts written in several languages:
  • English;
  • Ukrainian;
  • Russian;
  • Bulgarian;
  • French;
  • German;
  • Italian;
  • Portuguese;
  • Polish;
  • Czech.

So the tool will also be useful for those who create content without automation.


Text paraphrasing is one more way to generate new content. Earlier, we got the list of pages with most traffic by analyzing the theme in the Top pages report. Select one of these pages and pick the appropriate text to work with.

Copy and paste it in the Paraphrasing tool. Don’t forget to add API token from the profile. The tool will automatically generate the added text without content loss and save the initial topic.

Below is the uniqueness percent metric.
Paraphrasing tool by Serpstat
The unique text means not even the number of unrepeated words in the sentence, but the quality of information that benefits readers and the topic's relevance. Search engines don’t demand high-quality metrics, but low text uniqueness will complicate promotion in the SERP top due to being defective. Talking about positive effects for highly unique texts for readers – useful, accurate information, individuality, and originality. All these aspects prolong the time on-site, improve conversion and decrease bounce rate. That means you get great SEO texts.

Check the spam level

The next step is determining whether there’s spam and overused keywords. The Bag of words tool will help detect such keywords. Copy the text for checking, add it to the related field and start the analysis. The result will be ready in a few seconds!
Bag of words tool by Serpstat
The tool checks the frequency of keywords in the text and displays the results in a table. Detect which keywords are overused and which are seldom used, and correct your text.

There’s one more way to add text to the tool – change the source to “From URL”, and add a link to your website's page; this will enable you to get a report on the level of keyword spam.

The most used keywords use as tags or categories in your blog. By tagging articles, you can improve navigation, save the logic categorized order, and increase the average time on the page. Or use them as filters for searching definite items, for instance.

A few more cases for using this tool — are briefly understand the main topic of a text, or analyze the customers’ reviews on such sites as G2 or Product Hunt.

Keywords extraction

So, the article is ready, now we need to review its relevance to the selected topic. In this matter, the Keyword extraction tool will display a list of the most relevant keywords, since it works with artificial intelligence. Moreover, you can get such a list for any page to track the positions' dynamics in Rank tracker or quickly understand the main text’s topic.

Set up the appropriate settings for extraction based on your task:
  • number of words in a keyword;
  • number of keywords to display;
  • the level of relevance to the added text;
  • remove stop keywords.
Keywords extraction tool by Serpstat
Keywords extraction tool by Serpstat
Download the result, then quickly check the keyword list in the Keyword batch analysis tool. You will be able to get data about customers' demand, monitor the dynamic of metrics, and measure the actual situation.
Keyword batch analysis tool by Serpstat
Once the article is published, this keyword list can be tracked in real time by your website's pages through the Rank tracker tool with the selected search region. Create a new project, add the keyword set from the Keyword extraction report, and assume the expected URL.
Rank tracker tool by Serpstat

FAQ Generation

When the text is generated and checked, you can supplement it and expand the semantics by adding an FAQ block. This is where the FAQ generation tool will help. It can be used to match questions to relevant search queries and generate answers to them.
Let's see how it works.

Step 1: Generate questions. To do this, enter the main high-frequency query that the article is optimized for. Then click Generate questions.
FAQ questions generation
Step 2: Generate answers. Once you have the list of questions, click Generate answers. You can simply copy the result or download it in txt, html and html formats with shcema.org markup.
FAQ answers generation
We recommend reviewing the text you receive to make sure that it contains only relevant questions and answers. After that, you can add the FAQ block to the site.

Writing tips

Afterward, organize the text. The design of external text directly affects customers' interaction with content, increases their time spent on the page, and improves their ability to comprehend information. Organizing and designing your content may be relevant depending on what you created. Some standard formats include:
Clear structure — logically ordered text helps to develop a theme. Organizing text in paragraphs and headers helps establish the text's main points and highlight major viewpoints, giving customers the necessary information. The title has to be relevant to the text inside it.
Adding graphs, numbered lists, and illustrations will attract customers' attention, help them remember information better, and help them understand what you're trying to convey. Maintain the quality of the images; otherwise, it can experience adverse effects.
By adding CTA elements (call-to-action), visitors will be encouraged to interact more with the content by commenting, liking, sharing, and subscribing to blog posts.
Stick to a certain style — each section has to be similar to the previous and the next, externally and semantically. Try to keep equal gaps between text sections, use the same font style (recommended for all content on your website, not even for one article), and add a few moderate multi-media elements. It is best to avoid keeping all your accents in one section and categorize your information.

Grammar and spelling

The next stage of text optimization is checking grammar and spelling mistakes. Literate text is highly regarded everywhere, so go to the Content analysis section — Grammar and spelling for a quick recheck.

In search engine rankings, grammar mistakes are not counted, but readers pay attention to them. A text that contains grammatical errors reduces engagement with the content and is perceived as incompetent.
Whenever you write an article or create any content, this is a crucial step. YouTubers and Instagram influencers often make grammar errors in their posts, even in PPC campaigns. When the audience becomes frustrated by these mistakes, it’s less likely to contact you or revisit your page.

Do not lose customers' credibility; check your text for possible grammar mistakes before publishing. Go to the Content analysis — Grammar and spelling, type your API token from the profile, paste the text in the related field, and click on the Check button.
Grammar and spelling tool by Serpstat
The corrected text will be below, and fixed mistakes highlighted with color.

Title and Description optimization

After the main work is done, let us optimize meta tags on your pages, this will help your future readers find the text faster.

Meta tag optimization is a crucial part of on-page SEO optimization and causes search rankings to increase. With these meta tags, the search engine completes the snippet with brief information about the page.

SEO specialist's task is to write relevant meta tags that answer the customer's questions regarding the content on the page.
The Title generation and Description generation tools assist in creating meta tags in a few clicks! They form meta tag text by the text summary.

To generate meta tags:
  • click on Content analysis and the related tool in the sidebar;
  • add text up to 1 000 characters that describes a page;
  • click “Generate”;
  • get ready meta tag.
Title generation tool by Serpstat
Title generation
Description generation tool by Serpstat
Description generation

Keyword patterns

This content management tool from Serpstat will help with several tasks:
  • create filters for the online store based on keyword research in the cluster;
  • generate Title/Description/H1 by analyzing repeating patterns of words in the list of search queries;
  • expand the list of search queries through low-frequency semantics and keyword variations.

How does it work? First, enter the list of search queries you want to analyze into the tool window. After that press the Run button. You will get the main search query, its recurrence statistics and a complete list of variations.
Keyword patterns tool
Description generation
Are you interested in improving your content with Serpstat?
Test the platform for free in 7 days!


Create strategies for automating each process using Content analysis tools that make your daily tasks easier at every stage. All who engage with text will find the tools helpful, whether website owners, copywriters, editors, SEO specialists, or anyone else who creates content.

In addition to SEO optimization, remember that your customers, clients, and readers are the primary evaluators of your website. You must create informative, relevant, and unique content, regardless of what kind of content you are making. A continuous cycle of text improvements increases user trust and improves the resource's attraction.

The platform provides all the tools you need in one place, so you don't need to purchase any additional services. Analyze competitors in your business field, analyze keywords and search queries, and improve your content to keep it unique.
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The opinion of the guest post authors may not coincide with the opinion of the Serpstat editorial staff and specialists.

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