Tips For Creating Quality Content
By using great copywriting and unique content you're well on the way to fully engaging the awesome power of both audiences and influencers.
What does quality content mean?
The awesome power of branded content
A good example of branded content is the new approach to TV advertising. Until recently, they had huge power but in these days of catch-up TV, research shows that 86% of TV viewers skip adverts. Branded content can, however, buck this trend and one retailer certainly does this with its eagerly-awaited Christmas content. Since The Long Wait hit our screens in 2011, the John Lewis adverts have warmed hearts and won customer loyalty with their well-crafted stories (and subtle product placement). Anticipation is cleverly built up on social media before the much-heralded launch date. By creating tailor-made and quality branded content, you will also drive customer interest and loyalty.
Why is content marketing so important?
How to write engaging content
Listen to your audience
Buzzsumo analyzed 100 million social media posts to see what triggered users into sharing content. Extended text and powerful images along with emotions were the triggers. It seems that sharing implies trust. If you create content that people want to share, it's a definite vote of confidence in your product.
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