Tips For Creating Quality Content

This doesn't mean that keywords aren't important, but they should never be the focal point when planning your content marketing. With resources such as the Google keyword suggest tools, you can use them creatively to underpin the content of your webpage or blog post. Knowing what your target audience is looking for should inspire your content, not dominate it.

By using great copywriting and unique content you're well on the way to fully engaging the awesome power of both audiences and influencers.

Google's recent Hummingbird update threw the question of high-quality content up in the air and the effects are still reverberating. The message is clear though — quality content means just that — content, not keywords. If you want your product, blog post or website to rank high on those search engines, then posting content of the highest quality, whether it's text, images, or infographics, is the only way forward. How do you create this content? Read on for our great content tips.

Branded content is the promotion of your product without explicitly promoting it! It might sound confusing but it's anything but. Branded content doesn't contain traditional advertising but elements such as videos, podcasts, live features and, of course, great writing. Together these elements attract consumers through engagement, entertainment, information and education.

A good example of branded content is the new approach to TV advertising. Until recently, they had huge power but in these days of catch-up TV, research shows that 86% of TV viewers skip adverts. Branded content can, however, buck this trend and one retailer certainly does this with its eagerly-awaited Christmas content. Since The Long Wait hit our screens in 2011, the John Lewis adverts have warmed hearts and won customer loyalty with their well-crafted stories (and subtle product placement). Anticipation is cleverly built up on social media before the much-heralded launch date. By creating tailor-made and quality branded content, you will also drive customer interest and loyalty.

Content marketing is vital in ensuring your product creates an impact in a world full of powerful impacts. If it does this successfully, leads will be generated, your brand name will gain recognition and reach, your image will develop, your customer base will increase and you'll achieve more followers, likes and, ultimately, sales.

Define what high-quality content is, then produce it and you'll soon see it driving your business or product to success. To create unique content, follow our content creation tips:

Keep your ears to the ground and your eyes on the screen. Invest in really getting to know your audience by monitoring what they say and do on social media. Monitor social media to pick up on trends and social cues that are powered by your consumers. Record every interaction and look for patterns then use this information to develop a buyer persona.

Buzzsumo analyzed 100 million social media posts to see what triggered users into sharing content. Extended text and powerful images along with emotions were the triggers. It seems that sharing implies trust. If you create content that people want to share, it's a definite vote of confidence in your product.

Ask any content writer and they'll probably admit that writing a title that hooks a reader is a huge challenge. Titles that make a promise are always winners. Be original with your content and your titles if you want to engage your audience.

Focus on your customers, not sales. Build trust and credibility with insightful, informative and actionable content and you'll keep them moving through the sales funnel before subtly leading them to your sales page. Impress with your knowledge, inspire loyalty with your helpfulness and slowly, but surely, your audience will grow.

Making your content look attractive is the last of our content creation tips: