How-to

Chasing established competitors in organic traffic is not enough. While you must build your organic presence simultaneously, implementing paid ads is a more assertive approach to gaining a significant advantage. In this article, we'll show you several simple ways to cannibalize your competitor's organic traffic via PPC advertising.

Are you eager to know what search engine brings you the most traffic? Yep, first and foremost is understanding the traffic distribution process. We prepared an article to boost your skills. Enjoy!

Contextual Advertising is a way to quickly attract the target audience to a site. Unlike search engine optimization, such advertising has a quick, but short-term effect and requires payment for each transition to the site. This guide will focus on this fast website promotion method. You’ll know the peculiarities of contextual advertising, how to launch it and why it’s on the rise nowadays.

Keyword research is essential for any blog, as it helps you precisely identify what your target audience is searching for. Once you know the focus keywords, you can begin framing your content around them. Only 0.78% of search engine users click on the second page of search results. Therefore, it's vital to rank on the first page to obtain organic traffic. In this article, you'll learn which how to search for keyword for your website and which ones to use in your content.

What is schema markup in SEO and how to implement it. Find out all you need about schema.org microdata and why it is useful.