How-to
Clear instructions and manuals to solve specific problems. Build your work with the How-To category.
How to Cannibalize Your Competitors Organic Traffic via Paid Search
Chasing established competitors in organic traffic is not enough. While you must build your organic presence simultaneously, implementing paid ads is a more assertive approach to gaining a significant advantage. In this article, we'll show you several simple ways to cannibalize your competitor's organic traffic via PPC advertising.
How to Cannibalize Your Competitors Organic Traffic via Paid Search
Chasing established competitors in organic traffic is not enough. While you must build your organic presence simultaneously, implementing paid ads is a more assertive approach to gaining a significant advantage. In this article, we'll show you several simple ways to cannibalize your competitor's organic traffic via PPC advertising.
What Is Contextual Advertising and How It Is Used: The Basics of PPC
Contextual Advertising is a way to quickly attract the target audience to a site. Unlike search engine optimization, such advertising has a quick, but short-term effect and requires payment for each transition to the site. This guide will focus on this fast website promotion method. You’ll know the peculiarities of contextual advertising, how to launch it and why it’s on the rise nowadays.
Strategizing Keywords for SEO - Why Not Everything Should Go into Your Blog Posts?
Keyword research is essential for any blog, as it helps you precisely identify what your target audience is searching for. Once you know the focus keywords, you can begin framing your content around them. Only 0.78% of search engine users click on the second page of search results. Therefore, it's vital to rank on the first page to obtain organic traffic. In this article, you'll learn which how to search for keyword for your website and which ones to use in your content.
How to Boost Your SEO by Using Schema Markup
What is schema markup in SEO and how to implement it. Find out all you need about schema.org microdata and why it is useful.
How to Detect the CMS of a Website: 8 Effective Ways
The website CMS is the platform where a web resource is hosted. Monitoring website CMS will help in choosing a CMS for your own Internet project at the startup stage. How to detect which CMS system is used on a website? Check out the ways to do this.
Configuring Redirects On A Website: How To Avoid Mistakes
Both SEO specialists and developers have to deal with redirects, but the former often don't understand how to set them up, and the latter — why they are needed. This article will be useful for both, and hopefully, help them find common ground. We will go over all types of redirects, discuss various ways of setting them up and list most common mistakes you should avoid.