How-to

Both SEO specialists and developers have to deal with redirects, but the former often don't understand how to set them up, and the latter — why they are needed. This article will be useful for both, and hopefully, help them find common ground. We will go over all types of redirects, discuss various ways of setting them up and list most common mistakes you should avoid.

Link building is one of the most effective strategies for establishing trust and authority with search engines. However, it's not just the quantity of backlinks that matters. Links from low-quality, untrustworthy websites might do more harm than good. In this article, we will discuss the points to consider when evaluating a potential link-building opportunity, such as topical relevance, link authority, content quality, and more!

To successfully promote any type of website and get it to the top of organic search results, you always need to conduct proper keyword research and compile a comprehensive list of keywords, thematically relevant to your website's line of business, niche, and topic. Not only is it useful for creating and optimizing a website, but also for launching advertising campaigns. Also, that's the ultimate way to get your website to the top of search results.

Microdata Markup is a complement to HTML code that helps search engines quickly find different types of content on websites and correctly understand it. Let's figure out how to implement microdata markup, and make your site look more attractive on SERP.

When collecting keywords for your website, it is crucial to find as many relevant keywords as possible. They should satisfy the customers search requests at each stage of their journey and describe all the products offered on the website.