Kate Parish

Chief Marketing Officer at Onilab

Kate has almost a decade of experience in the company and is still enthusiastic about every aspect of digital marketing. Kate sees the marketing mission as ensuring sustainable business growth. For this purpose, she helps companies and readers create efficient campaigns, solve common problems, and enhance crucial website metrics, such as conversions, bounce rates, and others.


What Is Contextual Advertising and How It Is Used: The Basics of PPC

How-to +1
November 10, 2022

What Is Contextual Advertising and How It Is Used: The Basics of PPC

Contextual Advertising is a way to quickly attract the target audience to a site. Unlike search engine optimization, such advertising has a quick, but short-term effect and requires payment for each transition to the site. This guide will focus on this fast website promotion method. You’ll know the peculiarities of contextual advertising, how to launch it and why it’s on the rise nowadays.

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