How-to

When collecting keywords for your website, it is crucial to find as many relevant keywords as possible. They should satisfy the customers search requests at each stage of their journey and describe all the products offered on the website.

All information on the websites is often organized conveniently. But it may be inconvenient for real visitors, since it may not coincide with their understanding of the product. So the structure on such sites does not help to find what you want and often prevents it.

Among many ways website owners can get backlinks, guest posting is considered to be one of the most effective. The application of such a method allows improving domain authority in search engines and getting link juice from the donor sites. Paid guest posting is essential for SEO, but the approach to working with websites must be planned down to the last detail. In this article, we will discuss this issue in greater detail.

Many businesses operate with a website, but very few focus on the technical aspects from the beginning. That often leads to frustration when the page is finally published. If your website is not working correctly, it won't do much good for SEO and sales because the users will bounce back to search results, which will negatively impact the website rankings. That's why strong SEO fundamentals can help you achieve the right balance from the start.

In this article, we are going to talk about two major approaches to competitor analysis, define what we can gain out of both of them, and show some practical ways how Serpstat can help you throughout the process.