Denys Kondak

All information on the websites is often organized conveniently. But it may be inconvenient for real visitors, since it may not coincide with their understanding of the product. So the structure on such sites does not help to find what you want and often prevents it.

Essentially, the Title and H1 meta tags are headers but they have different purposes. The Title refers to the title of the entire page. H1 only summarizes its textual section. Both headings have a positive effect on the conversion of a particular page.

For effective promotion, the anchor text list should look natural and not spammed. In case of excessive use of keywords as anchor text, search engines apply filters to the site, which significantly reduce traffic.

Serpstat makes it easier to understand how URLs work. Read the guide and find out how to use URL for SEO. Each web page has its own URL. Some links are simple and concise; others are long and with a complex structure. When you optimize the website, you should consider the effect of the link length and how long it can be. How long should it be - find out in the article.

Serpstat compiled statistics on the most popular search engines. The popularity of search engines is measured by special statistical services. Search engine ratings are radically different across the world map. Despite Google's absolute leadership in the global top, this search engine is not in the first place in all countries.