Denys Kondak

Content Editor at Serpstat

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What is the difference between Title and H1 and how to compose it

How-to

What is the difference between Title and H1 and how to compose it

Essentially, the Title and H1 meta tags are headers but they have different purposes. The Title refers to the title of the entire page. H1 only summarizes its textual section. Both headings have a positive effect on the conversion of a particular page.

How to analyze an anchor text list

How-to

How to analyze an anchor text list

For effective promotion, the anchor text list should look natural and not spammed. In case of excessive use of keywords as anchor text, search engines apply filters to the site, which significantly reduce traffic.

What is the maximum and best page URL length for SEO

How-to

What is the maximum and best page URL length for SEO

Serpstat makes it easier to understand how URLs work. Read the guide and find out how to use URL for SEO. Each web page has its own URL. Some links are simple and concise; others are long and with a complex structure. When you optimize the website, you should consider the effect of the link length and how long it can be. How long should it be - find out in the article.

Which search engines are the most popular on the Internet: a comparison of regions

How-to

Which search engines are the most popular on the Internet: a comparison of regions

Serpstat compiled statistics on the most popular search engines. The popularity of search engines is measured by special statistical services. Search engine ratings are radically different across the world map. Despite Google's absolute leadership in the global top, this search engine is not in the first place in all countries.

How to define a targeted ad

How-to

How to define a targeted ad

With a Serpstat guide, you will easily understand how targeted ads work on social media and main criteria to set up successful ads.

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