How to analyze traffic distribution between search engines
What is organic traffic?
For the correct analysis of the sources of website traffic, it's important to divide it into several components: depending on the search engines under which the project is promoted. In this article, we'll see how to separate the organic traffic coming from Google and Bing, and correctly track the sources in Google Analytics.
Working with the Google Search Console
Certification of rights to the website
Thus, you can prove that you have administrator rights of the necessary resources. It's important not to change the file name, otherwise, the confirmation procedure will fail.
Analysis of traffic distribution between Google and Bing
Make the name of the account, specify the domain and industry category. After that, you will have administrator rights on the account you created.
Adding tracking code
For this, do the following:
Linking Search Console to Google Analytics
Moreover, you can determine the exact conversion value. This is the percentage of visitors who perform targeted actions on your website: purchase of products, clicking on advertising links, etc.
When the system starts collecting data from the website, you will see something like this on your website in the Search Console:
Adding Google to search results sources
Select the desired online resource in the Analytics service. To do this, go to the "Administrator" tab, and then click on "Account" and "Property".
- go to the "Tracking Info" sub-item;
- click on "Organic search sources";
- in the window that appears, select the option "Add search engine".
Next, you will see two fields: "Domain Name Contains" and "Query Parameter". To connect the Google search engine, enter "www.google.com" in the first field, and enter the parameter "q" in the second. It refers to search engines owned by Google.The "q" parameter is a small piece of code that makes it clear to the monitoring algorithm which traffic Google owns.
Comparing traffic between Google and Bing
As the second segment, select "Table traffic"; it will be responsible for Bing traffic.
It should get something like this:
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