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1857 11
News 12 min read April 3, 2019

The Most Interesting And Useful Posts Of March [Digest]

The Most Interesting And Useful Posts Of March [Digest]

Stacy Mine
Editor at Serpstat
March has passed, so, as usual, we collect the best posts for you to read and learn something new. Here you'll find interesting posts for SEO and PPC specialists and all involved in digital marketing. Let's go!

SEO

SEO
1
Emojis aren't just for instant messaging. Brands are also starting to incorporate an emoji SEO strategy on their websites to better promote their businesses. From pizza delivery to clothing stores, there's been a rise in emojis taking over search results and helping brands elevate their website traffic. So if you're looking to get a head start on a rapidly growing SEO trend, look at Emoji SEO: 11 Reasons Why You Should Use Emojis To Help You Rank.
2
Competitor marketing is pretty much the obsession of every business owner out there. Keeping up with the competitor's moves is hard and without the right tools you will never know if you are getting the full picture. Here are 8 Tools To Track, Analyze And Beat Your Competitors by gathering all the information you can and making an informed strategy that covers all the bases.
3
Search engine optimization and social media marketing are two major points of focus for most digital marketers these days. Both SEO and social media marketing aim at reaching and connecting with your potential customer and have access to a huge amount of marketing data you've been collecting for years. Let's see How SEO Can (And Should) Inform Social Media Marketing to better understand and serve your customers.
4
Keyword research lies at the core of organic SEO strategy: you need to know which words your target customer types into the search box to be able to rank high enough to get discovered. Yet, Google's algorithm in general and its understanding of search queries and text content in particular is changing and maturing and so should our keyword research strategy. So How To Adapt To Google's Ever-Changing Algorithm?
5
Content must be useful and unique to attract your target audience. Before you can have your audience's eyes, search engines must see your content. And to attract search engines to your content, you need to think about your heading tags. Visible as <H> in your HTML code, heading tags are scanned by search engine bots and are the portion of your content most visible on search engine results pages. So What The H? How To Make Your Tags Matter In SEO?
6
It goes without saying that no one likes seeing error codes on the internet, especially when they're on your own website. As you're probably aware, there are many of HTTP response status codes that can be issued by a server in response to a client's request. Ranging from 1xx through to 5xx, the first digit of a status code tells us which of the five classes the code originates. Let's take A Close Look At 5xx Server Errors: Why They Occur, When, And What You Can Do About Them.
7
Running an online business and focusing on SEO, you've faced wide discussions on how backlinks impact your website's ranking. The only conclusion you should make after reading all the opinions on this topic is that backlinks do have a positive effect on SEO. But how can you build authoritative backlinks not being a top influencer in the niche? Look at the Essential Steps To Build Link Profile For Your Website In 2019.
8
Keyword research, niche analysis, technical audit, link building — all these tasks are just a small part of an SEO's daily routine. If you work with several sites and analyze lots of data, you'll need to find ways of saving your time. At this point, people may look into implementing other methods into their working process. If taking a closer look at the issue, there's one more decision to be found. Check out How To Speed Up SEO Analysis: API Advantages For SEO Experts.

Content marketing

Content marketing
9
Content marketing is one of the most effective ways to increase your on-site conversions. Content is able to provide 3 times more leads than a PPC campaign, but more importantly, it's more effective in the long run: Content is your permanent brand asset. Once you put it on your site, it can continue bringing in conversions, whether you keep investing in its marketing or not. So How To Plan Your Content Marketing With Conversions In Mind?
10
Are you tired of the same stock photos? Fortunately, free photo websites have been popping up, giving you many options to find that perfect image. Check out the list of 41 Places To Find Free Images Online That You Will Actually Want To Use.
11
Email newsletters and marketing campaigns are considered to be a low-cost, effective way to reach your audience. However, as inboxes fill up, email fatigue can set in and members of your audience may wish to unsubscribe. No marketer wants to see the email list they worked so hard to build shrink, but mishandling the unsubscribe process can have dire consequences on your brand's reputation and bottom line. Read A Guide To Letting Go Of Email Subscribers The Right Way.
12
As a content marketer, you win the battle for engagement by making your headlines irresistible. Let's make our way through the alphabet and spell out 26 nuggets bound to help you improve your headline-writing chops. Here's The Easy A-to-Z Guide To Writing Great Headlines [Infographic].
13
Creating a content calendar from scratch is one of those tasks that seems so much more complicated than it actually is. Even just opening a blank Excel spreadsheet can feel overwhelming. Thankfully, sometimes all that's needed to get on the right track is a quick how-to and a great starter template, which is exactly what we have for you here. In this post, you'll learn How To Build A Content Calendar, plus receive a free template for the year.

Marketing

Marketing
14
Thousands of marketers around the globe share the same mission – they want to send the best email marketing campaigns. While there are many ways to measure your email campaign's success, what your subscribers think of your messages and how they make them feel is crucial. These 30+ Best Email Campaigns And Why We Loved Them article will definitely help you with that.
15
No matter what your online marketing strategy is, Facebook has to be a big part of it. With almost 1.5 billion active users, Facebook is by far the largest social media platform in the world. But you already know that, don't you? You're interested in some other, more exciting and more essential Facebook statistics. Here are 69 Facebook Statistics for 2019 That Marketers Need to Know that will interest you, amaze you, and most importantly, improve your digital marketing strategy.
16
Is Facebook Organic Marketing Dead? Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn't be doing with your organic Facebook marketing? Read this interview with Mari Smith, the leading Facebook marketing expert.
17
Reviews are crucial for driving sales on Amazon. Humans evolved to follow the crowd and assume that the majority is always right, so the more reviews you have and the better their ratings, the more credible and trustworthy customers will perceive your products to be. Reveal The Two-Step Process For Getting Genuine Reviews On Amazon and boost your sales.
18
It's tough to imagine content marketing without social media. Both rely on a very human tendency, and that is to converse and share. Ever since the dawn of time, we've been exchanging information and opinions. Learn How To Use Influencer Marketing To Promote Content.

PPC

PPC
19
If you're a SEO or PPC specialist you can't avoid Google Analytics. You run into it when you need to evaluate the results of your efforts. Take a look at Google Analytics Guide For SEO And PPC Specialists – not just dry instructions – for SEO and PPC beginners along with a bunch of tips for professionals. Let's rock!
20
Facebook Is Releasing 3 New Metrics In Place Of Ad Relevance And What It Means For Advertisers: big changes on the Facebook horizon as they recently announced that starting April 30th, they are sunsetting the commonly used metric 'Relevance Score", replacing it with 3 new "more in-depth" diagnostic metrics.
21
By now, you most likely know that Google doesn't allow the traditional Google Ads exit popup. According to their policies, Google Ads exit popups are banned because they can hinder a visitor from leaving your site and/or landing page. Luckily, however, there are some great workarounds you can use so that you're 100% in compliance with Google policies. Check out 9 Google Ads Exit Popup Strategies That'll Make You More Money (With Stats).
22
With more than half of the US population taking up listening to podcasts it's a great way to share information and keep users engaged with your content. In 2017 the US market for podcast ad spend was $314 million and is expected to grow more than 110% by 2020. With this growth in advertising spend, it's important to stand out with your strategy. Take a look at 4 Paid Media Lessons In Podcast Advertising.

News

News
23
It's all go for Google Posts at the moment. Hot on the heels of content from Google posts appearing in local finder results, Google have just announced that New Google My Business 'Offers' View Makes Promos More Prominent and brings 'offer'-type Google Posts to the fore.
24
Google Tests Adding Icons Back To The Search Bar Filters! Google is testing showing icons in the search bar filters next to the all, news, maps, images, shopping and other buttons. This takes them back to a user interface they had in 2011, which they shortly dropped a year or so later.

Best Serpstat Blog posts

25
The following list of 22 Tools To Boost Your B2B Business offers will increase your team's productivity and your company's overall efficiency.
26
Last week we hosted a Twitter chat with Ann Smarty, digital marketing and SEO expert. She told us All We Need To Know About Featured Snippets, types of content you need for it, and gave her recommendations on optimizing for Google.
27
We have some extraordinary news for you: our Serpstat Has 2.4B Keywords In Google USA Database in search and 160M in competitor analysis! Not bad, right? :)

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