Will TikTok Become the New Google?
Why is TikTok So Popular?
TikTok has retained its popularity since its release in 2016 but gained maximum popularity during the pandemic.
- “how to share TikTok on the Instagram story”
- “how to make 3 min TikTok”
- “what hashtags get you the most likes on TikTok”
- “what is the most viral TikTok”, “how to get TikTok”, and many else.
How does the TikTok Algorithm Work?
- Entertaining: trending sounds, TikTok challenges, popular hashtags, lip-sync videos.
- Educational: lifehacks, how-to content about design, programming, marketing, TikTok optimization, etc.
- Reviews and Products: tutorials, testimonials.
- Informational: fashion or fitness tips, things to do, places to visit, activities to try.
- News: fashion or beauty trends, tech-related updates.
- User Search: influencers search, collaboration opportunities.
But for educational information, I was still mostly looking for influencers I already knew and could trust. Mostly they are from YouTube. Regarding fitness tips, recipes, and fashion trends, I often had to re-watch the same video many times because I needed more time to capture relevant information. I can assume that a Google search would take the same amount of time. In Google searches, people often ask "what to watch." In this case, TikTok is a suitable choice because you will see recommendations in different genres with many insights and additional information.
After using the app for a while, it kind of feels like you're communicating with your friends. The more time you spend with the creators, the more trust you build with them. A "verified" mark often comes off as a sign of the creator's expertise. However, medical and financial information should never be taken at face value, as it can carry significant risks.
In my opinion, Google will still be used as an additional source of information. While the TikTok algorithms are perfectly tailored to your preferences, sometimes you should go off the app and double-check the information with reliable sources.
TikTok vs. Google
A frequent problem associated with insufficient verification of facts on TikTok and misinformation. According to the recent Guardian research, the service perceives fake election information, including incorrect data, as trustworthy and credible.
Nevertheless, TikTok is working on improving its algorithms. For example, it removed nearly 700,000 videos yearly, including election misinformation, disinformation, and manipulated media.
In continuation of the topic, let's discuss the possibility of completely replacing Google with queries that would be more appropriate to ask the search engine. In our survey, we asked: “Do you think TikTok can take the place of Google for everyday searches?". Only 10% of respondents answered with “Yes”.
Most of us can easily find the advantages of Google, but it is much more challenging to point out the disadvantages. As we shift our focus to more creative content in various formats (videos, podcasts), we gain more and more knowledge that will easily add to the textual content arsenal.
While each method has advantages and disadvantages, TikTok performs better in numerous queries where UGC (user-generated content) is significant. That is why the demand for optimization on TikTok for individual pages of brands is growing.
Answering whether TikTok will completely replace Google, it is unlikely to happen shortly. However, competition from services with the visual search will undoubtedly benefit Google. It will enhance this familiar and beloved search engine in a highly competitive market, bringing it to a whole new level.
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