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Serpstat updates 12 min read November 13, 2023

How to Conduct Market Research for Your Business

See the Market from a New Angle
Detailed Market Research of One Million Domains
Anna Kravets
Anna Kravets
Product Marketing Manager at Serpstat

If someone offered you a report with domains divided by market categories in all 230 countries with six SEO metrics, would you use it? Such a report would save you time collecting data, forming it into a report, adding metrics, then updating… We know that – so we’ve created it.

What Market Research Is and Why You Need It

Market research helps better understand consumer behavior and market trends, make decisions about what to sell, and build business strategies. Such research helps those who start a new business or seek new ways to overtake competitors or expand their business.

Yes, starting a business without market research is possible, but it increases the risk of failure. Without a comprehensive market analysis, you may miss important information about competitors and specifics of a niche or estimate your strengths wrong.

Let’s review in what cases market research can be helpful.

Market Research Tool Overview

The Market research tool provides domain ratings divided into categories and subcategories in 230 countries. Ratings are updated once a month.

Market research search bar

The Market summary provides four metrics for the selected category:

In the rating, there are six SEO metrics for each domain to understand its place in the market:

Let’s review a few cases of how to use and benefit from the Market research tool.

How to Find Investment And Partnership Opportunities?

Filter domains by the interested industry or niche in a specific country.

Categories in Market research tool

Analyze if a domain is your target opportunity for investment/partnership by metrics in the table.

Searchh bar in Market research tool

Here’s what you should be looking for in metrics when seeking domains to partner with or invest in:

How to Find the Best Keywords for Your Business?

Select a preferred country and an industry/niche in categories.

Searchh bar in Market research tool

Pick out the most relevant domains for your project. Go to “Site analysis — Competitors” and enter your domain. The pop up with a list of competitors will appear. Create a custom list of competitors you’ve collected in “Market research.” You can save the template to work with it later.

Adding competitors to a report

The competitors are sorted by “Relevance” by default. “Relevance” is the percentage ratio of similar keywords between the competitor’s keywords and the analyzed website’s.

Start looking through “Missing keywords” of the competitors at the top. Missing keywords are keywords your competitor ranks for in the top 10 search results, but the analyzed website doesn’t even rank in the top 100 search results for them.

Missing keywords and Relevance

In this report, you have a list of keywords the competitor uses, but you don’t. You can add these keywords to your website to attract traffic you’ve been missing out on. Repeat the same with other competitors to get even more missing keywords.

Missed and overlooked keywords

After you add keywords to your website’s content, you can track the effectiveness in the Rank tracker. You'll see the current rankings, their trends, specific pages that rank for your keywords, traffic share. For this, create a project, configure settings, and add the keyword list.

In the Rank tracker, you also can find competitors for keywords in the project.

rank tracking in SERP

How to Evaluate a New Market Before Entering It?

You're entering the market with a new product, switching up your market focus or planning to grow in your local area. Either way, checking out the market before diving in can really help you get ready to launch your business in a new spot or field.

Select a category and country of the market you plan to enter.

Selecting a market category

The Market summary paints a clear picture of what's going on in your chosen market category. Take a peek to see if things are heating up or cooling down, so you can figure out if it's a good idea to enter the market and start your business.

Market summary

Under the Market summary, there is a list of domains in the selected market category with their SEO metrics.

Domains in the market and SEO metrics

Find leading market players with high authority (SDR), Visibility, and Traffic. These domains dominate the market. Within this research, find out the following:

Go to the last page of the domains list to see domains with the least number of organic keywords in the category. They may be new to the market or just not performing well. If their new, do similar research to understand their approach and strategies.

least performing domains in the market

From both the best and the least performing domains, get ideas to optimize your business and fill strategic gaps you may discover.

Explore the tool with a free 7-day trial!

Analyze the market and competitors to make data-driven decisions. Explore the platform's capabilities and decide if you stay with us.

You'll get a notification when the trial is about to end, so you cancel or continue using the tool set.

Start Market Research

Competitive Market Analysis

Get a deeper look at a domain’s SEO in other Site analysis reports. Analyze its growth dynamics and decide if the project is worth investing in, collaborating or  competing with.

Detailed domain analysis

To compare selected domains for more than 6 metrics, use the Domain batch analysis tool. Pick out relevant to your industry websites from the Top Websites by Industries rating and create a project with up to 20 metrics.

Domain bulk anaysis
Domain batch analysis

The highest values are highlighted in green, so you immediately see who’s overtaking the competition in each metric.

Alternatively, create a project in the Rank Tracker and add as many competitors as you need to the project. Monitor how they rank for keywords in the project and what’s their traffic share.

Competitor analysis in Rank tracker

Competitive market research enables you to make data-driven decisions about website optimization, development, collaborations, and investments.

The benefits of conducting a competitive analysis:

Market and competitive analysis is a vital part of keeping your business relevant in a dynamic marketplace. Combine tools to analyze the market and get the most detailed data.


Market research is the process of gathering information about costomer preferences and market dynamics. It helps businesses to make smart decisions about their products and strategies, whether they are launching a new product or seeking to gain a competitive advantage.

Businesses need market research to understand their customers, identify market trends, and make informed business decisions. This allows them to anticipate changes in the market and tailor their products and services accordingly. Ultimately, market research reduces the risk of business failure by providing valuable insights that guide strategic planning and decision-making.

You can perform market research by conducting surveys, interviews, and data analysis to understand consumer preferences and market trends. Use such tools as “Market research” to access a list of websites in the market and their SEO metrics.

You can access the Market Research tool on any plan. However, the capabilities in the tool differ for each plan.

The Free plan allows you to see the first 20 domains in the whole rating. Filtering and searching are unavailable.

The Individual plan lets you see the first 20 domains by category.

The Team and Agency plans open you full access to the tool. See all results, filter by categories, and search for domains.

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