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SEO 12 min read
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How to Generate New Link Building Ideas

How to Generate New Link Building Ideas
Kateryna
Venchito Tampon
Founder at SharpRocket

Adding more relevant backlinks to your domain has already become a must, but the first steps might seem too wavy for beginners. Decently optimize your link profile — make your initial steps well-thought-out and born for superior results. Let’s roll into the topic!

What Is Link Building for SEO

Google can now see and validate if the content is good enough to run or for a specific keyword. So basically, if your content or website attracts natural links from credible sources, referential and good sites, etc., within your niche, it pushes your brand authority. In turn, it is not just about getting higher rankings but building the brand, wherein people naturally visit your page and promote more sales.

Simply put, this vital part of SEO strategies is a multifunctional tool to boost the natural increase in the audience and draw more attention of search engines to your content. If you want Google to rank your sites high in SERPs, your pages must be SEO-optimized and promote excellent posts to engage with end users simultaneously.

Link building is based on several factors, which help you define the best keywords for interlinking and the right third-party co-promoters to target the specific business field.

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Link Building Types to Boost Your SEO Efforts

According to Google guidelines, spammy and low-profile links will penalize its domestic sites. The vital advantage of introducing healthy relationships with link building is increasing users’ awareness of your page and enhancing its rating in SERPs. There are multiple link types to discover for your SEO marketing plans, but beginners can start with basic ones.

 

Internal Links

As the name suggests, you create digital bridges between different parts of your
site — the created link will lead to the other within-menu site area. This way, you mark essential web pages and demonstrate what they are about to Google and other search engine systems. Moreover, it is an excellent opportunity to let visitors get acquainted with your domain more thoroughly.

 

External Links

The opposite option creates connections with fellow sites in the system. Please note that it is crucial to analyze the other platform's credibility before establishing mutual interlinking. If done correctly, it is a brilliant way to deliver more meaningful references to your audience and boost the overall authority of the page — killing two birds with one stone.

 

Step-by-Step Process for Link Building

When creating the best content promotion style, more is needed to realize your benefits and drawbacks. The right strategy is always a combination of different factors, but any will wail without precisely understanding the target audience and satisfying their needs. Not only should you pick up the most suitable communication channel, but also the deliverable message has to avoid ambiguous statements, as well as grey or black hat link building methods.

With hundreds of factors in the Google search algorithm, link building campaign ideas play a quite crucial role. Compared to the before-Google-Penguin times, when it was possible to buy your position in the SERPs easily, the modern core algorithm has a powerful spam filter — you should be aware of risks and utilize the strategy effectively for long-term results. Guest posting, unlinked mentions, listicle posts like top 5 and top 10 articles, and reverse image search are lucrative opportunities to boost your SEO and build a secure linking profile of the site.

To promote the best link building ideas in 2023, you have to solidify your core strategy first. Keep on reading this article for professional tips from Venchito Tampon.

 

Indicate Your SEO Level

To determine when it is the right time to implement new link building ideas, you have to realize effectively you actually promote industry content on the site. The simplest approach to evaluating the present SEO status of your domain is to utilize Google Search Console:

  • 1. Open the platform to examine your SEO ranking.
  • 2.Choose the target domain you wish to verify the rating for. 
  • 3.Visit the Search Results bar and enable Average position tab.  
  • 4.In the Queries section, there are search terms that define your position.
  • 5.Filter keywords to locate the top positions of your page for several audiences.
  •  

     

GSC

To do this task with Serpstat opportunities, try the Tree-view report and check your website. Filtering according to the position or seed keywords will quickly help to get needed information according to the category.

Tree view

Observing some queries from 11 to 13 positions is also an idea. This information will give you insights into the pages you can improve to reach the top 10.

filtering

If you want to track the positions of your website according to these target keywords in real-time mode while optimizing, you can use the Rank Tracker.

 

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Discover your Content Influencers

The key to creating creative link building ideas isn't just finding trustworthy third-party platforms for guest posting. Your content should be valuable information that delivers your business perspectives and meets regular and potential customers where they are. By answering the questions below, you can personalize a modern link building methodology:

 

  • Who influences others — to enjoy the benefits of people with authority to change other people’s minds, specify the influencing role for your campaign/brand/business. Sample your demographic data to analyze your niche market and see what influencers can reach your goals and satisfy the linkable audience.
  • Who are the other influencers — psychological tricks will come in handy to analyze your prospective visitors and customers. By realizing what major principles are out there to impact public opinion, including individual liking, commitment, and consistency, enthusiasts can be up in arms for modifying their approach in dependence on the ever-changing needs of their end users.
  • Who influences influencers — to have more flexibility and deepen your market knowledge, analyze what hierarchy of influencers is presented in your industry.
    • There are AI tools that simplify the analysis and provide accurate and detailed results in a timely manner. Apart from content linkers like SparkToro, such databases as HypeAuditor, Upfluence, and Aspire are top-notch databases. With the help of Serpstat recommendations and advanced tools, you will also succeed in creating target publications for your influencer marketing campaign.

       

      Identify your Content-Amplified Groups

      Even if you need more experience, link building outreach techniques will serve you well. It would help if you didn't satisfy your marketing and SEO goals blindfolded for greater results — thrive for excellent content creators to build relationships with you. To perform all the duties at the same time will be a mistake. You will lack the resources to be a competitive representative in SEO marketing and content-creating.

      Try to think out of the box. Organic link building for SEO is about personalities, but a lot depends on how strong their collaboration is. If you focus on competing with the rivals only, you will fail to reach more audiences with the possessed tools and instruments. When you co-promote with trustworthy third parties, you add credibility and sustainability to your own link building SEO.

         

        Know your Content Seekers

        The term is self-explanatory. It is about defining your prospective fans' location, demographics, and interests. Moreover, diving more deeply into how they search for your content would be best — what platforms they use, what keywords they prefer, and what they do after discovering your pages. For instance, you don't have to offer vacancies to attract the attention of job seekers. Your platform might contain particular advice, resume references, and interview guides for interested parties. In your campaign, you should optimize pages to engage them in your business.

         

        Find out Who Your Content Linkers are

        It is a must to discover what types of content resonate with influencers and audiences in your occupied business line. Specifying users' search intents before appearing on your site will be optional. You must play this game and adapt your SEO strategy to advertise your services correctly. For instance, if your website is a form of affiliate marketing, giving your preference to YouTube for link building promotion instead of Amazon or Reddit won't pay it off.

          

         

         

        Link Building Tools

        Google is an intelligent tracker of suspicious approaches. While black or grey hat link building techniques might seem more suitable for immediate results, you won't be able to restore your reputation once caught. Investing your time, knowledge, and effort in a reliable link-building process is much better.

        No matter which technique you choose (outreach, content marketing, broken links strategy, skyscraper technique, or influencer outreach), the solution has already emerged in many tools to get the challenge done smoothly and is less nerve-wracking.

        When using link building tools, there are several essential indicators to pay attention to:
      •  Linking domains — the number of unique domains linking to a website. A higher number of linking domains positively indicates the website's popularity and credibility.
      •  Domain Authority (SDR in Serpstat) . A higher authority indicates that a website is likelier to have high-quality, authoritative links.
      •  Anchor text — the text can be used to indicate the topic or keywords of the linked content.
      •  Follow/Nofollow links — Follow links are links that pass on link equity and can help improve a website's search engine rankings. 
      •  Referring IPs — the IP addresses of the websites linking to your website. A high number of different IP addresses indicates a natural link profile, which is a positive indicator for search engines.
      •  Link Quality — the quality of links pointing to a website is crucial for SEO. Quality links come from authoritative and relevant sources. 
      • Link Velocity — the rate at which new links are acquired, can be used as an indicator of link building activity. A steady and consistent link velocity is usually considered a positive indicator, while sudden spikes or drops can be seen as an attempt to manipulate search engine rankings.
      • All the above indicators can be found inside the Serpstat Backlinks analysis reports.

         

        Conclusions

        Link building is the right thing to do when you know foundational influence principles, which categories of end users and co-promoters will benefit your project, and how to utilize content gap analysis for SEO. Link building templates and advanced platforms will enable interested parties to control their link building performance and fix the campaign at their convenience.

         

        The opinion of the guest post authors may not coincide with the opinion of the Serpstat editorial staff and specialists.

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