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5 Ways to Automate Routine Tasks in SEO Projects
- What SEO Tasks Can Be Automated?
- Automation in the Workflow of SEO Agencies
- 5 Strategies for Effective SEO Automation
What SEO Tasks Can Be Automated?
SEO automation is possible in all tasks that represent a simple algorithm — If this, then that (IFTTT). By decomposing the process into a sequence of certain actions, you can write a script that will execute it without your involvement.
SEO automation gives excellent results in the following aspects of website promotion:
- Researching, clustering, and analyzing the relevance of keywords
- Monitoring web page rankings
- Crawling sites and checking the availability of content for search robots
- Auditing web resources and searching for technical problems
- Evaluating the quality of links
- Writing meta tags
- Generating content for placement on external platforms
- Analyzing log files
- Determining keyword intents
- Generating reports for specialists and clients
- Filling profiles on social networks
Website SEO automation will be appropriate for all tasks that do not require major management decisions.
How can automation tools be used to improve efficiency in SEO project management?
SEO influences UX by affecting website design, content & structure, as well as website speed & responsiveness Where UX affects SEO by influencing website engagement & user behavior signals, i.e., bounce rate&time on site. When they work in harmony, it's bliss.
Still, it's crucial to remember that routine processes also require monitoring. Even the best SEO automation tools cannot foresee a sudden change in market conditions or an unscheduled change in search engine algorithms. Therefore, you should always retain the possibility to monitor the work of scripts and correct the sequence of actions.
Automation in the Workflow of SEO Agencies
One of the key points will be the correct selection of SEO automation software. It is unlikely that you can do with one tool for streamlining processes of website promotion from A to Z. But do not expand the range of applications used to infinity — this will negatively affect both the efficiency of the agency and its budget. The right approach is to select the best SEO automation tools that cover the widest possible range of tasks.
Another piece of advice is to focus on comprehensive SEO agency automation. The tools you choose should work together, reinforcing each other. If they are separate modules that have no interconnection, this approach will only reduce productivity, creating additional difficulties for the company's employees. Therefore, it is better to favor platforms that have automated dashboards, team services, and project management features. For example, Serpstat supports multi-user mode. In it, all team members are notified about promotion strategy changes or sharp spikes/drops in key indicators.
5 Strategies for Effective SEO Automation
The best SEO automation strategies are straightforward and effective. To optimize your workflow, you can connect specialized web platforms, create custom scripts using Python, use Google search operators, connect APIs, and generate reports for projects. Let's take a closer look at each technique.
Strategy 1. SEO tools and AI assistants
Using automated SEO analysis platforms is one of the most popular approaches in the industry. They offer a variety of tools grouped in one application with a user-friendly interface. They have ready-made scripts to automate routine tasks that most web studios deal with.
Most SEO platforms are available as web applications that open in a browser. Some of them offer software for desktop computers and/or mobile devices. There are also options for complex integration — APIs, which we will discuss later.
Top SEO automation platforms speed up processes in the following areas:
- Keyword research;
- Competitor monitoring;
- Tracking site rankings;
- Keyword clustering;
- Site auditing;
- Content quality assessment;
- Link building.
Such platforms minimize technical issues in your daily routine. These services can conduct an audit and offer options to solve problems. They thoroughly crawl the site, which also allows for broken link-checking automation.
If you need an advanced level of automation, look for platforms that offer a number of AI tools, such as Serpstat. They can't completely replace humans in industries where management decisions are required, but they can simplify SEO routines. Monitoring their work and making edits is much easier than performing all tasks from scratch.
The ChatGPT plugin is among such AI helpers. It allows you to transfer information from an SEO automation application to AI. With its help, you can generate large volumes of high-quality content quickly.
For example, you can do link-building automation. The plugin will upload to ChatGPT a list of platforms for posting publications, research article topics, and keywords, and then write the text, selecting the appropriate style and tone of speech.
When we talk about SEO optimization strategy, it is worth considering not only specialized applications but also supporting software — any tools that can speed up, optimize, and facilitate the workflow. Among them, we should mention the following ones:
For example, the main cover of this article was created using Dall-E 2. I also use AI art in different non-professional spheres:
Tattoo sketches with Midjourney ( prompt: “the tattoo sketch in mixed Ukrainian and Thai style”)
Strategy 2. Automation with Python
If writing code doesn't scare you, you can build your custom scripts, tailored to all the specifics of your work. In SEO automation Python is used more often than others because of its simplicity and functionality. On the web, you can find a lot of libraries and frameworks that will greatly simplify your task.
To automate your SEO routine, you can use a simple development environment called Google Colab. It is a free web platform that contains extensive libraries and toolkits. It is even suitable for task automation in data science and machine learning. Once you open Google Colab, don't forget to create a temporary repository and give permission to upload files.
Here are some ways to automate SEO with Python:
Strategy 3. Google search operators
By adding just a few characters to your search query, you can make it more precise and effective by moving the results you want closer to the top of the page. These simple timesaving techniques are just as effective as using AI tools. Experts say they can save dozens of hours of work time each year, freeing up resources for creative tasks.
For SERP tracking automation and content selection, you can use the following Google search operators:
- "" — putting a word or phrase in quotes, you will search for its exact match;
- - — minus excludes all results containing the word following it;
- * — the search engine will insert the word itself instead of the asterisk. This is useful if you are querying a certain phrase but can't remember the exact term;
- OR — by separating words with this operator, you will get results that contain one of the two words;
- AND — gives results that contain both words at the same time;
- site: — search on a specific web resource that ignores all other sites;
- related: — search for similar sites;
- filetype: — search for files of a certain format;
- intitle: — search for pages containing a word or phrase in the Title tag;
- inurl: — same in URL;
- intext: — same in text only, without meta tags and links;
- map: — search on Google map;
- before:, after: — setting time frames in YYYY-MM-DD format.
Knowing these operators will make your daily routine work much easier. You can use them in the following ways:
Strategy 4. API for repetitive SEO tasks
With large volumes of activity, automated SEO analysis will not be enough. To seriously reduce time and resource costs, you will have to create more complex scripts. They will use the received information to start certain processes — send out emails, push notifications, and signals in messengers, schedule meetings and conferences, adjust budgets, and stop advertising campaigns.
For this kind of large-scale SEO automation, you'll need access to marketing platforms' APIs. Serpstat offers a convenient solution for integrating into your company's workflow and organizing complex business processes. The platform's API is available in Team and Agency plans, as well as in custom subscriptions. It can be used to manage the following data flows:
- search analytics;
- backlink volume;
- tracking of site positions;
- technical state of the site.
Strategy 5. Automation of Reporting for the Project
Regular SEO reporting is a useful tool for strengthening relationships with the client. However, its real usefulness for organizing the internal workflow is questionable. As a rule, all specialists keep their area of responsibility under control and do not need to summarize information. At the same time, compiling SEO reporting takes a lot of time and effort. Many agencies spend up to 2-3 working days per month on this task.
Therefore, reporting automation is one of the priority areas of workflow optimization. The following ways of generating beautiful, informative, and convenient documents are available to you:
In the dynamic digital marketing sphere, SEO automation is becoming not just a nice bonus but an urgent necessity. It frees up financial resources and employee time to invest in the most important tasks that require creativity and a responsible approach. In turn, this makes the company more flexible and sustainable — it better adapts to changes in the business environment and adopts new techniques faster.
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