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SEO 16 min read August 2, 2023

5 Ways to Automate Routine Tasks in SEO Projects

5 Ways to Automate Routine Tasks in SEO Projects
Kateryna Hordiienko
Kateryna Hordiienko
Research Editor at Serpstat

Let's be honest — search engine optimization is 95% made up of routine, repetitive tasks. Diligent execution of daily work is much more important for website promotion than finding out-of-the-box innovative techniques.

But the modern approach to doing business does not tolerate such streaming conveyor belt labor. It limits human potential, destroying creativity, leading to emotional burnout, and reducing productivity in the end. Therefore, you need to get rid of it by using various ways of automating SEO. Today, they have become one of the hottest topics of discussion in digital marketing, so we must pay due attention to them. 

We'll examine what repetitive tasks in SEO can be automated, what strategies you can employ here and now, what tools you'll need, and how you can integrate them into your workflow.

What SEO Tasks Can Be Automated?

SEO automation is possible in all tasks that represent a simple algorithm — If this, then that (IFTTT). By decomposing the process into a sequence of certain actions, you can write a script that will execute it without your involvement.

SEO automation gives excellent results in the following aspects of website promotion:

Website SEO automation will be appropriate for all tasks that do not require major management decisions.

How can automation tools be used to improve efficiency in SEO project management?

Manick Bhan
Manick Bhan

LinkGraph, Founder/CTO

SEO influences UX by affecting website design, content & structure, as well as website speed & responsiveness Where UX affects SEO by influencing website engagement & user behavior signals, i.e., bounce rate&time on site. When they work in harmony, it's bliss.


Benefits of automation

Still, it's crucial to remember that routine processes also require monitoring. Even the best SEO automation tools cannot foresee a sudden change in market conditions or an unscheduled change in search engine algorithms. Therefore, you should always retain the possibility to monitor the work of scripts and correct the sequence of actions.

Automation in the Workflow of SEO Agencies

One of the key points will be the correct selection of SEO automation software. It is unlikely that you can do with one tool for streamlining processes of website promotion from A to Z. But do not expand the range of applications used to infinity — this will negatively affect both the efficiency of the agency and its budget. The right approach is to select the best SEO automation tools that cover the widest possible range of tasks.

Another piece of advice is to focus on comprehensive SEO agency automation. The tools you choose should work together, reinforcing each other. If they are separate modules that have no interconnection, this approach will only reduce productivity, creating additional difficulties for the company's employees. Therefore, it is better to favor platforms that have automated dashboards, team services, and project management features. For example, Serpstat supports multi-user mode. In it, all team members are notified about promotion strategy changes or sharp spikes/drops in key indicators.

Serpstat supports multi-user mode

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5 Strategies for Effective SEO Automation

The best SEO automation strategies are straightforward and effective. To optimize your workflow, you can connect specialized web platforms, create custom scripts using Python, use Google search operators, connect APIs, and generate reports for projects. Let's take a closer look at each technique.

Strategy 1. SEO tools and AI assistants

Using automated SEO analysis platforms is one of the most popular approaches in the industry. They offer a variety of tools grouped in one application with a user-friendly interface. They have ready-made scripts to automate routine tasks that most web studios deal with.

Most SEO platforms are available as web applications that open in a browser. Some of them offer software for desktop computers and/or mobile devices. There are also options for complex integration — APIs, which we will discuss later.

Top SEO automation platforms speed up processes in the following areas:

Such platforms minimize technical issues in your daily routine. These services can conduct an audit and offer options to solve problems. They thoroughly crawl the site, which also allows for broken link-checking automation.

If you need an advanced level of automation, look for platforms that offer a number of AI tools, such as Serpstat. They can't completely replace humans in industries where management decisions are required, but they can simplify SEO routines. Monitoring their work and making edits is much easier than performing all tasks from scratch. 

When we talk about SEO optimization strategy, it is worth considering not only specialized applications but also supporting software — any tools that can speed up, optimize, and facilitate the workflow. Among them, we should mention the following ones:

1.ChatGPT. The most famous AI assistant, which will be useful in any area of digital marketing. Its main purpose is to generate content and replace tech support staff. However, it can also handle advanced tasks — Schema markup automation, selecting keywords, and even writing simple scripts.
2.Midjourney is an artificial intelligence for generating images on demand. It makes the work of a web designer much easier. You can use the images created by it as templates, personalizing them and adding unique elements. Moreover, with this tool, an ordinary SEO specialist can replace an image on a website without involving other employees. 

For example, the main cover of this article was created using Dall-E 2. I also use AI art in different non-professional spheres:

Tattoo sketches with Midjourney ( prompt: “the tattoo sketch in mixed Ukrainian and Thai style”)

Tattoo sketches with Midjourney
3.Grammarly is a grammar and spelling checker. It quickly checks texts, corrects gross errors, and offers options for stylistic correction. In combination with SEO audits automation tools, it will help you significantly improve the quality of your website content.
4.Notion is a web platform for organizing collaborative work on a project. It will be very useful for keyword research automation. It can be used to brainstorm and take notes.
5.Buffer. It is an application for comprehensive social media automation. It generates post ideas and drafts, creates a schedule of pending posts, and provides analytics. With Buffer, you can manage all your accounts in one convenient dashboard.

Strategy 2. Automation with Python

If writing code doesn't scare you, you can build your custom scripts, tailored to all the specifics of your work. In SEO automation Python is used more often than others because of its simplicity and functionality. On the web, you can find a lot of libraries and frameworks that will greatly simplify your task. 

To automate your SEO routine, you can use a simple development environment called Google Colab. It is a free web platform that contains extensive libraries and toolkits. It is even suitable for task automation in data science and machine learning. Once you open Google Colab, don't forget to create a temporary repository and give permission to upload files. 

Here are some ways to automate SEO with Python:

1.Generate redirect maps. The script crawls all URLs of the source and destination sites. It compares the content on their pages and establishes the degree of similarity between the materials. The result is a CSV file sorted by exact match percentage. All you have to do is check it and upload the links to the admin console. 
2.Create meta tags for all pages simultaneously. The script analyzes the text content of the page, generates its abbreviated content, and loads this data into AI tools. As a result, you get the Title and Description in just a couple of seconds. The code can be modified using different content optimization automation techniques, such as adding keywords for each page. 
3.Clustering keywords. The script works with an off-the-shelf database uploaded from a web application or compiled by an AI assistant. It establishes the degree of similarity of queries between each other and clusters them into related groups. If necessary, you can set topics yourself by setting the degree of similarity with their seed phrases.


Using Python for SEO

Strategy 3. Google search operators

By adding just a few characters to your search query, you can make it more precise and effective by moving the results you want closer to the top of the page. These simple timesaving techniques are just as effective as using AI tools. Experts say they can save dozens of hours of work time each year, freeing up resources for creative tasks. 

For SERP tracking automation and content selection, you can use the following Google search operators:



Knowing these operators will make your daily routine work much easier. You can use them in the following ways:

1.Search for competitors using the “related:” operator.
2.Check the indexing of new pages using the site: operator and the exact match of the search query "".
3.Outreach and link-building automation. You can find sites for guest posts by adding intitle:Write for us or intitle:Guest Article to your search query.
4.Improve the internal linking of the site. For example, you found a page that has few links leading to it. You can take its topic and find the exact match of this query on your site. To do this, you will need the "" and site: operators:
5.Evaluate the speed of posting by your competitors. Operators “site:”, “before:”, and “after:” will help you see how many articles were published on the site for a certain period. This is very convenient if you copy elements of the marketing strategies of market leaders.

Strategy 4. API for repetitive SEO tasks

With large volumes of activity, automated SEO analysis will not be enough. To seriously reduce time and resource costs, you will have to create more complex scripts. They will use the received information to start certain processes — send out emails, push notifications, and signals in messengers, schedule meetings and conferences, adjust budgets, and stop advertising campaigns.

For this kind of large-scale SEO automation, you'll need access to marketing platforms' APIs. Serpstat offers a convenient solution for integrating into your company's workflow and organizing complex business processes. The platform's API is available in Team and Agency plans, as well as in custom subscriptions. It can be used to manage the following data flows:

Strategy 5. Automation of Reporting for the Project

Regular SEO reporting is a useful tool for strengthening relationships with the client. However, its real usefulness for organizing the internal workflow is questionable. As a rule, all specialists keep their area of responsibility under control and do not need to summarize information. At the same time, compiling SEO reporting takes a lot of time and effort. Many agencies spend up to 2-3 working days per month on this task. 

Therefore, reporting automation is one of the priority areas of workflow optimization. The following ways of generating beautiful, informative, and convenient documents are available to you:

1.Using comprehensive SEO platforms. Serpstat offers SEO reporting automation in all team subscription plans. The app generates branded documents that can be used in presentations and at conferences. And the corporate subscription includes an automated newsletter of white-label reports. They contain your agency's logo, which emphasizes the seriousness of the company's approach and positively affects its reputation.
Serpstat SEO Report
2.Collecting information through integration applications. Web-based platforms like Zapier allow you to integrate multiple data streams. They can organize metrics from Google Search Console, Google Trends, Bing Webmaster Tools, and other sources. You will be able to download the statistics into an Excel file with ready-made chart templates and then convert it to PDF. After spending a little time to control the correctness of filling in the tables and formatting the data, you get ready reports for your clients. 
3.API connection. It is the most convenient way of SEO reporting automation. You can use data from a large platform like Serpstat, compiling any documents at your discretion (for example, using Looker Studio). Such a solution allows you to change the order of charts and tables, add widgets, and update information in real-time.


In the dynamic digital marketing sphere, SEO automation is becoming not just a nice bonus but an urgent necessity. It frees up financial resources and employee time to invest in the most important tasks that require creativity and a responsible approach. In turn, this makes the company more flexible and sustainable — it better adapts to changes in the business environment and adopts new techniques faster.

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