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SEO 11 min read October 10, 2018

It's Time To Harvest The Most Interesting Posts Of September [Digest]

It's Time To Harvest The Most Interesting Posts Of September [Digest]

Stacy Mine
Editor at Serpstat
Hey there! September is over, so it's the right time to share with you the most interesting posts of the month. This digest is valuable for SEO and PPC specialists, and all involved in digital marketing. Have a nice reading! ;)

SEO

1
SEO Tutorial For Beginners will help you in your first SEO-steps. After reading this article, you'll have a clear understanding of exactly what SEO is, how Google ranks websites, and, most importantly, how you can play the game the right way so that your content ranks on the first page of Google for years to come.
2
Want to learn What Is E-A-T In SEO? They are highlighted as important factors to evaluate the quality of a website. Read everything about E-A-T and learn why they are the keys to a quality website.
3
Many of us still practice outdated SEO tactics in the belief that they still have a great deal of positive influence. In this post, Rand Fishkin tells us about SEO "Dinosaur" Tactics That You Should Retire. He offers replacement activities that will go much farther toward moving the needle.
4
Optimizing your SEO Title Tags is simple: just throw your keyword in the title and you're good to go, right? Yes and no. You could stop there and probably do pretty well (if you've done everything else right). But the truth is: there's so much more you can do to optimize your title tags. Read the guide and learn how you can do it!
5
Have you come up against the following situation? You create an SEO dashboard in Google Analytics, so you and your team can get an idea of how your blog is performing at any given time. But after a few months, your beautiful dashboard collects dust in the rarely used customization tab in Google Analytics. Follow The Simple Guide: How to Create a Killer SEO Dashboard with Google Data Studio to avoid such situations.
6
SEO in SMM? What a nonsense … Do you still think so? And what will you say if I tell you that SEO and SMM can effectively work together and give you a good profit? Many specialists are already using it for developing content-plans and finding new topics for posts. In this article, you'll discover How Keywords' Analysis Removes SMM-Routine.

Content marketing

7
Of all the objectives you have as a blogger, attracting website traffic is definitely one of the most important. Whether you're trying to make money from third-party ads, engaging in affiliate marketing, selling your own product, or just blogging for fun, you need to get your content in front of the widest possible audience. Check out How To Leverage Guest Posting To Drive Traffic To Your Blog!
8
One of the most frustrating parts of optimizing eCommerce category pages— both product listing pages (PLPs) and intermediary category pages — is that there is no one-size-fits-all solution for how to add content to category pages.Emily Schmidt aggregated several approaches to category pages to give you insight into How Brands Integrate Content On Their eCommerce Category Pages.
9
Did you ever think How Successful Marketers Combine Content And Email Marketing? Todd Lebo has an answer for you! Review the following research findings and consider how you can adjust your strategy to optimize results.
10
In this post, Linkody's content team shows us How To Create Content That Gets Links. They learnt that knowing how to create linkbait content can be essentially broken down into 2 things. Are you interested? Hurry up and read the post ;)
11
Today you cannot imagine posting a blog without an image. Your post is less likely to be picked up on Facebook, Twitter and even Google. But… why do you use those images? And where do you get them from? Read the Blog Post Images: Why Use Them And Where To Get Them and you'll know!
12
Could you be skipping a couple of the more creative tactics in keyword research? Ann Smarty will show you the Five Keyword Research Steps Not To Overlook To Create Better Content!

PPC

13
The Amazon Pay Per Click (PPC) advertising platform is a great opportunity to sell more products online. If properly created and managed, a PPC campaign on Amazon can help you sell more inventory faster, while increasing your organic rankings as well. Learn How To Advertise Your Private Label Product on Amazon.
14
Need to get a better grip on your Facebook ads' performance? Do you know which metrics in Facebook Ads Manager to monitor? In this article, you'll discover How To Create Customized Reports In Facebook Ads Manager that quickly reveal which ads are working well and which you need to adjust.
15
Read The Definitive Guide To Paid Promoted Content: Facebook Edition and learn how to promote your content profitably, and collect far more leads than ever before!
16
Balancing the marketing mix is a huge challenge facing any CMO or marketer, and it's no different in the world of search. It can be difficult for brands to find the right blend of PPC and SEO. It's one of the more nuanced choices marketers have to make. Read the post and see Why PPC And SEO Need To Work Together.
17
PPC Audiences: What Are They And How Does Google Determine Them? Connor Regan provides us with some insights into Google audiences, as well as some actionable takeaways on how to use the audience lists Google provides us.

Marketing

18
Ads that make people share and buy can usually be summed up in one word: emotional. That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions -- and that emotional responses to ads are more influential on a person's intent to buy than the content of an ad. Read the post and learn about Emotional Advertising: How Brands Use Feelings To Get People To Buy!
19
Did you hear about Influencer Marketing Fraud: The Shady Side Of Social Media? The great thing about social media is you can become anyone you want to be. The bad thing – at least from a brand's perspective – is that you may not exist at all. if you want to tap into an influencer's pool of loyal followers, you should make sure what they have to offer is more than a shallow mirage.
20
In the post Beardbrand Marketing: How To Turn $30 Into $100,000 MRR (Case Study) you can find 13 strategies Beardbrand use to grow their reach, get loyal customers, and drive more revenue.
21
There are so many reasons Why You Need To Monitor Brand Mentions. For example, it lets you interact effectively with your followers and promoters turning them into brand ambassadors and nurturing a community; quickly spot and prevent a potential reputation crisis; turn both happy and unhappy customers into brand advocates. Interested? Read the full post!
22
There are marketing areas that are extremely hard to organize. Conversion optimization is one of them. There are usually a lot of people and third-party tools involved and many tasks take weeks to complete. The author has some tricks How To Keep Your Conversion Optimization Process Organized, so read the post and follow them!
23
Despite trends shifts and changes, Twitter still has more 335 million active users and is well-used across demographic brackets. And while Twitter has never reached the levels that Facebook has been able to, there's no denying its impact on out communicative process, and its value in brand-to-consumer communication specifically. How To Increase Organic Traffic And Conversions From Twitter? Check out the post and you'll know :)
24
One thing that causes many businesses to abandon efforts to succeed in online marketing is that it's extremely overwhelming. Getting Digital Marketing Organized And Motivated is very important, so here are a few tips for you!
25
Did you know that over 1.66 billion people worldwide bought products and services online in 2017? And the number of worldwide digital buyers is expected to reach 2.14 billion by 2021. However, you can't be successful simply by putting your products online and hoping for the best. It takes a lot of time and effort to develop successful ecommerce strategies that can boost your sales. In this post, you'll see 5 Brands That Got Their eCommerce Strategies Right.

News

26
Google Celebrates 20th Birthday With Doodle. To celebrate, Google made a video in the form of the most popular searches over the past two decades. It includes everything from [what is Google] to [is Pluto still a planet?] to [show me pictures of cute animals]. Happy birthday, Google!
27
Making technology for everyone means protecting everyone who uses it. For 20 years, Google has been building useful products to help make people's lives easier. Today, they started rolling out a newly expanded Safety Center: Helping You Stay Safe Online.
28
Report: Google Showing More Search Snippets With Images. STAT, a search analytics tool shared a graph showing that they saw a 10 point lift in the number of search results snippets that include images in the snippets. Now almost 65% of the queries they track show images in snippets in the top 100 results.

About Serpstat

29
In SEO Platform Serpstat Releases New Platform you'll see how even someone with little knowledge of SEO can optimize a site with the help of our platform, and the results that users get after using remain effective for a long time.
30
Rank tracking is the only way to know about the performance of your website in search engines. Read about Serpstat Rank Tracker and why it is An Excellent Alternative To Ahrefs Rank Tracker.

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