Kateryna Hordiienko

Research Editor at Serpstat

With the help of Serpstat search analytics data and other sources, I conduct SEO research and analyze different lines of business. My content is derived from extensive data for SEO specialists and digital marketers. My past years have been filled with specialized courses in SEO, programming basics, and digital marketing. Throughout my career, I have also spoken at various conferences, including Online Advertising Bulgaria 2022.

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Agencies Growth Insights for Team Leaders

Resource library
February 17, 2023

Agencies Growth Insights for Team Leaders

Various topics, best practices, industry trends, and tools to optimize workflows and successfully manage SEO projects.

Keyword Difficulty: What Is It and Why It Matters?

SEO
February 10, 2023

Keyword Difficulty: What Is It and Why It Matters?

Every website owner’s dream is to get into the top 10 SERP results. We will tell you what keyword difficulty is and how to analyze it to rank your target keywords well in SERPs.

Google and SEO: a Love-Hate Relationship

SEO
January 11, 2023

Google and SEO: a Love-Hate Relationship

The main goal of SEO is to promote the site at the TOP-10, TOP-5, and ideally – at the TOP-3. We will discuss how to keep healthy relationships with Google, working on your site’s ranking.

Paid Advertising: How to Use Ads Effectively

PPC
January 4, 2023

Paid Advertising: How to Use Ads Effectively

Discover successful paid advertising approaches — check ✔️benefits, ✔️strategies, and ✔️tips and start your marketing campaign efficiently.

How to Become Google's Entity: Diving Into Details

SEO
December 29, 2022

How to Become Google's Entity: Diving Into Details

We have explored a new way to optimize web content to make it more understandable to Google. How to become a Google entity, and what benefits will your website get?

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