Kateryna Hordiienko
Research Editor at Serpstat
I conduct data-driven SEO research using Serpstat search analytics and additional industry data sources, focusing on how search, AI, and user behavior impact different business verticals. I am also a co-founder of a non-profit SEO education course. I regularly speak at international industry events and have been a speaker at multiple conferences in Turkey and Bulgaria. I was granted by Google and Tech Ukraine and took part in VivaTech Paris, one of Europe’s leading technology conferences.
Link Building Wins and Fails: Lessons Learned from Real Experiences
To get quality backlinks and maintain your domain’s reputation, it is crucial to implement link building best practices and check the mistakes and dangers.
Mastering SEO Project Management: Tips for Staying Organized and Boosting Efficiency
The following tips will assist you in navigating the complexities of managing an SEO project.
How Bing AI Chatbot Sydney is Changing the Game for SEO
This article delves deep into how Bing Chatbot reshapes SEO strategies and redefines how businesses approach search engine optimization.
Examining the Two Sides of AI: Benefits and Risks
Being a seasoned SEO expert is impossible without considering emerging technologies and how they influence the field. It’s high time to analyze AI tools in more detail.
Decoding the Process: A Deep Dive into How Search Engines Crawl and Index the Web
How to indicate the role of web indexing and crawling processes for SEO strategies and boost your web page’s ranking in SERPs — check and discover with Serpstate experts.