Kateryna Hordiienko
Research Editor at Serpstat
I conduct data-driven SEO research using Serpstat search analytics and additional industry data sources, focusing on how search, AI, and user behavior impact different business verticals. I am also a co-founder of a non-profit SEO education course. I regularly speak at international industry events and have been a speaker at multiple conferences in Turkey and Bulgaria. I was granted by Google and Tech Ukraine and took part in VivaTech Paris, one of Europe’s leading technology conferences.
Mastering SEO Project Management: Tips for Staying Organized and Boosting Efficiency
The following tips will assist you in navigating the complexities of managing an SEO project.
How Bing AI Chatbot Sydney is Changing the Game for SEO
This article delves deep into how Bing Chatbot reshapes SEO strategies and redefines how businesses approach search engine optimization.
Examining the Two Sides of AI: Benefits and Risks
Being a seasoned SEO expert is impossible without considering emerging technologies and how they influence the field. It’s high time to analyze AI tools in more detail.
Decoding the Process: A Deep Dive into How Search Engines Crawl and Index the Web
How to indicate the role of web indexing and crawling processes for SEO strategies and boost your web page’s ranking in SERPs — check and discover with Serpstate experts.
Keyword Difficulty: What Is It and Why It Matters?
Every website owner’s dream is to get into the top 10 SERP results. We will tell you what keyword difficulty is and how to analyze it to rank your target keywords well in SERPs.