Kateryna Hordiienko
Research Editor at Serpstat
I conduct data-driven SEO research using Serpstat search analytics and additional industry data sources, focusing on how search, AI, and user behavior impact different business verticals. I am also a co-founder of a non-profit SEO education course. I regularly speak at international industry events and have been a speaker at multiple conferences in Turkey and Bulgaria. I was granted by Google and Tech Ukraine and took part in VivaTech Paris, one of Europe’s leading technology conferences.
What Did The Latest Google Updates Bring? Industry-specific SERP research of 25 K domains
Analyzing the positions of about 25 thousand domains, we determined how the updates affect different industries.
Brilliant Ways to Automate SEO Routine Using Serpstat for R: SEO Dashboard
With the help of an SEO reporting dashboard, SEO teams can determine top-performing pages and keywords and get data about organic traffic, visibility, and position rankings. We will show how to get the results from your organic efforts at a glance using the Serpstat package for R.
Research in FinTech: Key Trends and Opportunities In Search
Since such businesses are classified as "your money or your life" fields, fintech optimization needs to consider particular aspects. Let's check this line of business's most bright representatives to identify these factors.
How does an SEO department in a digital-agency work?
Structure, processes, and operations of a digital agency in the United Kingdom and worldwide. How are full-scale agencies and SEO departments operating? Tips from specialist and clients' expectations are added :)
4 Must-Try Ways to Improve Your E-Commerce SEO
Your website should have relevant titles and descriptions, be mobile-friendly, load quickly, and be listed on the Google Business profile. What else does your E-commerce website need to succeed? We have a use case for you to read.