Kateryna Hordiienko

Research Editor at Serpstat

I conduct data-driven SEO research using Serpstat search analytics and additional industry data sources, focusing on how search, AI, and user behavior impact different business verticals. I am also a co-founder of a non-profit SEO education course. I regularly speak at international industry events and have been a speaker at multiple conferences in Turkey and Bulgaria. I was granted by Google and Tech Ukraine and took part in VivaTech Paris, one of Europe’s leading technology conferences.

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Research in FinTech: Key Trends and Opportunities In Search

Analytics
August 14, 2022

Research in FinTech: Key Trends and Opportunities In Search

Since such businesses are classified as "your money or your life" fields, fintech optimization needs to consider particular aspects. Let's check this line of business's most bright representatives to identify these factors.

How does an SEO department in a digital-agency work?

SEO
August 2, 2022

How does an SEO department in a digital-agency work?

Structure, processes, and operations of a digital agency in the United Kingdom and worldwide. How are full-scale agencies and SEO departments operating? Tips from specialist and clients' expectations are added :)

How to Improve Ecommerce SEO Using Competitor and Search Data

Cases
July 21, 2022

How to Improve Ecommerce SEO Using Competitor and Search Data

Learn how to improve ecommerce SEO with competitor research, keyword mapping, category and product page optimization, technical audits, and rank tracking.

5 Alternative Methods For Discovering New Niches For SEO

SEO
July 12, 2022

5 Alternative Methods For Discovering New Niches For SEO

Discover the secrets of uncovering low-competition niches with non-standard methods of analysis. In this guide, you'll learn how to find valuable keywords that your competitors have missed and how to determine trends without relying on Google Trends. With our step-by-step instructions, you can develop a winning SEO strategy and achieve greater visibility in search engines.

SEO Research and Expert Opinion on the Online Education Industry

SEO +1
July 8, 2022

SEO Research and Expert Opinion on the Online Education Industry

The research includes artificial intelligence, the internet of things, and other promising areas that shape the modern online education industry and affect SEO for this line of business. Examine the SEO strategies of the leading educational platforms.

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