Before delving into how to check keyword difficulty, let's clarify this term. Keyword difficulty is one of the most important SEO metrics, which shows how difficult it is for a keyword to get the top positions on search engine results pages. People new to SEO may confuse the KD metric with the keyword competition metric in Google Keyword Planner. Keyword competition refers only to paid search results, and keyword difficulty score refers to organic search results.
The higher the SEO KD index for any keyword is, the higher the competition and the less chance of ranking for that keyword. The lower the KD index for any keyword, the lower the competition and the higher the probability that it will outperform existing sites for the same keyword. Therefore, choosing keywords with a low keyword difficulty index is always recommended for beginners.
Why Is Keyword Difficulty Important?
Proper keyword research means understanding its potential revenue, its competitiveness, and even what content you need to create to be able to rank for it. In a nutshell: proper keyword research can be the difference between an incredibly successful SEO campaign that makes your business tons of money and a complete waste of time and money. If you set up your keyword research correctly, scaling your current SEO measures and driving your growth will be relatively easy.
Your primary research must be comprehensive because it will be the basis of your SEO strategy. At this initial research stage, your goal is to collect as many relevant keywords as possible that could reach your audience.
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What is good keyword ranking difficulty? There is no specific value that can be considered a good KD. The difficulty of a keyword is measured on a scale from 0 to 100, and the lower the indicator, the easier it is to rank by the word.
There are two common ways to calculate keyword difficulty score:
By analyzing backlinks of top domains
Within the first method, KD is the average value of the number of backlinks every domain in the top 10 has.
By analyzing backlinks of top URLs
This method lies in calculating the number of backlinks every page in the top 10 has, where KD is an average value. Sure, backlinks are the crucial ranking factor for measuring keyword difficulty, but not only one. That's why this method cannot be considered a perfect one.
By monitoring the Keyword Difficulty index from a KD analysis in SEO tools, you gain valuable insights into the best-performing keywords and phrases to help you rank higher in search results. This analysis allows you to identify a range of achievable keywords in your niche and optimize your efforts, maximizing the chances of ranking success, even if your website is relatively new. By focusing on high-performing, “hot” keywords, you can efficiently allocate your time and resources to yield the best results.
How to Check Keyword Difficulty with Serpstat
Analyzing site keywords will make your SEO, advertising campaigns, and content marketing more effective. Which keyword difficulty checker gives more opportunities?
Hopefully, now you can understand keyword difficulty and how it is easy to rank keywords and build your SEO strategy. KD is not designed to keep you from targeting specific keywords. It is necessary to help you understand what it will cost you to rank for this request and how "link-worthy" the topic is.
Just know that you should always do keyword research using different SEO metrics rather than blindly relying solely on the keyword difficulty rating to make your final decision.
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