Kateryna Hordiienko
Research Editor at Serpstat
I conduct data-driven SEO research using Serpstat search analytics and additional industry data sources, focusing on how search, AI, and user behavior impact different business verticals. I am also a co-founder of a non-profit SEO education course. I regularly speak at international industry events and have been a speaker at multiple conferences in Turkey and Bulgaria. I was granted by Google and Tech Ukraine and took part in VivaTech Paris, one of Europe’s leading technology conferences.
Technical SEO 2023: Optimizing for Voice Search, AI, and Beyond
Improve your site's technical SEO to make it easier and more understandable for search engines. Use technical SEO tools for your pages to become popular and helpful for users.
AI-Assisted SEO: Ensuring Safe and Ethical Practices
Human AI collaboration has become one of the hottest topics in the SEO market. Is it truly so advantageous, and what are the related risks? Let’s find it out.
Google BARD vs. BING Microsoft vs. ChatGPT Open AI: What is Your Vote?
This article compares chatbots to help you make an informed decision. Discover the strengths and weaknesses of each tool and find the best fit for your needs.
How to Delegate SEO Tasks Effectively
Whether an SEO specialist is self-employed or is part of a large team, getting acquainted with the laws of project management and task delegation is a must.
AI 101: Technology Trending Glossary
Discover the latest terms and concepts with our glossary! Dive into the world of AI with insights to expand your knowledge. Perfect for tech enthusiasts and curious learners :)