Kateryna Hordiienko
Research Editor at Serpstat
I conduct data-driven SEO research using Serpstat search analytics and additional industry data sources, focusing on how search, AI, and user behavior impact different business verticals. I am also a co-founder of a non-profit SEO education course. I regularly speak at international industry events and have been a speaker at multiple conferences in Turkey and Bulgaria. I was granted by Google and Tech Ukraine and took part in VivaTech Paris, one of Europe’s leading technology conferences.
Google and SEO: a Love-Hate Relationship
The main goal of SEO is to promote the site at the TOP-10, TOP-5, and ideally – at the TOP-3. We will discuss how to keep healthy relationships with Google, working on your site’s ranking.
Paid Advertising: How to Use Ads Effectively
Discover successful paid advertising approaches — check ✔️benefits, ✔️strategies, and ✔️tips and start your marketing campaign efficiently.
How to Become Google's Entity: Diving Into Details
We have explored a new way to optimize web content to make it more understandable to Google. How to become a Google entity, and what benefits will your website get?
5 Things to Do Immediately Using GPT: How Will This Technology Impact SEO and Content Marketing?
We must ensure proper quality as we delegate more autonomy to machines in decision-making. GPT-related tools became a game-changing technology that has transformed content marketing.
Will TikTok Become the New Google?
One of the main advantages of TikTok is that it offers a much more personalized experience to users. The purpose of this article is to compare TikTok and Google and see how their algorithms differ regarding search.