Kateryna Hordiienko
Research Editor at Serpstat
With the help of Serpstat search analytics data and other sources, I conduct SEO research and analyze different lines of business. My content is derived from extensive data for SEO specialists and digital marketers. My past years have been filled with specialized courses in SEO, programming basics, and digital marketing. Throughout my career, I have also spoken at various conferences, including Online Advertising Bulgaria 2022.
Paid Advertising: How to Use Ads Effectively
Discover successful paid advertising approaches — check ✔️benefits, ✔️strategies, and ✔️tips and start your marketing campaign efficiently.
How to Become Google's Entity: Diving Into Details
We have explored a new way to optimize web content to make it more understandable to Google. How to become a Google entity, and what benefits will your website get?
5 Things to Do Immediately Using GPT: How Will This Technology Impact SEO and Content Marketing?
We must ensure proper quality as we delegate more autonomy to machines in decision-making. GPT-related tools became a game-changing technology that has transformed content marketing.
Will TikTok Become the New Google?
One of the main advantages of TikTok is that it offers a much more personalized experience to users. The purpose of this article is to compare TikTok and Google and see how their algorithms differ regarding search.
What Did The Latest Google Updates Bring? Industry-specific SERP research of 25 K domains
Analyzing the positions of about 25 thousand domains, we determined how the updates affect different industries.