Kateryna Hordiienko

Research Editor at Serpstat

With the help of Serpstat search analytics data and other sources, I conduct SEO research and analyze different lines of business. My content is derived from extensive data for SEO specialists and digital marketers. My past years have been filled with specialized courses in SEO, programming basics, and digital marketing. Throughout my career, I have also spoken at various conferences, including Online Advertising Bulgaria 2022.

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5 Things to Do Immediately Using GPT: How Will This Technology Impact SEO and Content Marketing?

Content Marketing +1
December 23, 2022

5 Things to Do Immediately Using GPT: How Will This Technology Impact SEO and Content Marketing?

We must ensure proper quality as we delegate more autonomy to machines in decision-making. GPT-related tools became a game-changing technology that has transformed content marketing.

Will TikTok Become the New Google?

Analytics
November 25, 2022

Will TikTok Become the New Google?

One of the main advantages of TikTok is that it offers a much more personalized experience to users. The purpose of this article is to compare TikTok and Google and see how their algorithms differ regarding search.

What Did The Latest Google Updates Bring? Industry-specific SERP research of 25 K domains

SEO
October 7, 2022

What Did The Latest Google Updates Bring? Industry-specific SERP research of 25 K domains

Analyzing the positions of about 25 thousand domains, we determined how the updates affect different industries.

Brilliant Ways to Automate SEO Routine Using Serpstat for R: SEO Dashboard

SEO
September 26, 2022

Brilliant Ways to Automate SEO Routine Using Serpstat for R: SEO Dashboard

With the help of an SEO reporting dashboard, SEO teams can determine top-performing pages and keywords and get data about organic traffic, visibility, and position rankings. We will show how to get the results from your organic efforts at a glance using the Serpstat package for R.

Research in FinTech: Key Trends and Opportunities In Search

Analytics
August 14, 2022

Research in FinTech: Key Trends and Opportunities In Search

Since such businesses are classified as "your money or your life" fields, fintech optimization needs to consider particular aspects. Let's check this line of business's most bright representatives to identify these factors.

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