Kateryna Hordiienko

Research Editor at Serpstat

With the help of Serpstat search analytics data and other sources, I conduct SEO research and analyze different lines of business. My content is derived from extensive data for SEO specialists and digital marketers. My past years have been filled with specialized courses in SEO, programming basics, and digital marketing. Throughout my career, I have also spoken at various conferences, including Online Advertising Bulgaria 2022.

75
1173901
22

Google and SEO: a Love-Hate Relationship

SEO
January 11, 2023

Google and SEO: a Love-Hate Relationship

The main goal of SEO is to promote the site at the TOP-10, TOP-5, and ideally – at the TOP-3. We will discuss how to keep healthy relationships with Google, working on your site’s ranking.

Paid Advertising: How to Use Ads Effectively

PPC
January 4, 2023

Paid Advertising: How to Use Ads Effectively

Discover successful paid advertising approaches — check ✔️benefits, ✔️strategies, and ✔️tips and start your marketing campaign efficiently.

How to Become Google's Entity: Diving Into Details

SEO
December 29, 2022

How to Become Google's Entity: Diving Into Details

We have explored a new way to optimize web content to make it more understandable to Google. How to become a Google entity, and what benefits will your website get?

5 Things to Do Immediately Using GPT: How Will This Technology Impact SEO and Content Marketing?

Content Marketing +1
December 23, 2022

5 Things to Do Immediately Using GPT: How Will This Technology Impact SEO and Content Marketing?

We must ensure proper quality as we delegate more autonomy to machines in decision-making. GPT-related tools became a game-changing technology that has transformed content marketing.

Will TikTok Become the New Google?

Analytics
November 25, 2022

Will TikTok Become the New Google?

One of the main advantages of TikTok is that it offers a much more personalized experience to users. The purpose of this article is to compare TikTok and Google and see how their algorithms differ regarding search.

Share this article with your friends

Are you sure?

Introducing Serpstat

Find out about the main features of the service in a convenient way for you!

Please send a request, and our specialist will offer you education options: a personal demonstration, a trial period, or materials for self-study and increasing expertise — everything for a comfortable start to work with Serpstat.

Name

Email

Phone

We are glad of your comment
I agree to Serpstat`s Privacy Policy.

Thank you, we have saved your new mailing settings.

Report a bug

Cancel
Open support chat
mail pocket flipboard Messenger telegramm