Kateryna Hordiienko
Research Editor at Serpstat
I conduct data-driven SEO research using Serpstat search analytics and additional industry data sources, focusing on how search, AI, and user behavior impact different business verticals. I am also a co-founder of a non-profit SEO education course. I regularly speak at international industry events and have been a speaker at multiple conferences in Turkey and Bulgaria. I was granted by Google and Tech Ukraine and took part in VivaTech Paris, one of Europe’s leading technology conferences.
Keyword Difficulty: What Is It and Why It Matters?
Every website owner’s dream is to get into the top 10 SERP results. We will tell you what keyword difficulty is and how to analyze it to rank your target keywords well in SERPs.
Google and SEO: a Love-Hate Relationship
The main goal of SEO is to promote the site at the TOP-10, TOP-5, and ideally – at the TOP-3. We will discuss how to keep healthy relationships with Google, working on your site’s ranking.
Paid Advertising: How to Use Ads Effectively
Discover successful paid advertising approaches — check ✔️benefits, ✔️strategies, and ✔️tips and start your marketing campaign efficiently.
How to Become Google's Entity: Diving Into Details
We have explored a new way to optimize web content to make it more understandable to Google. How to become a Google entity, and what benefits will your website get?
5 Things to Do Immediately Using GPT: How Will This Technology Impact SEO and Content Marketing?
We must ensure proper quality as we delegate more autonomy to machines in decision-making. GPT-related tools became a game-changing technology that has transformed content marketing.