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News 5 min read

New Audit Parameters (HTTPS/ Hreflang), Text Analytics Export And Other August Updates

Elena K.
Editorial Head at Serpstat
Here's our traditional monthly "summing up" post. This time it's a bit later than usual because we were working hard to release all the updates you'll find in this post. Check them out!

Audit Updates

HTTPS certificate check available in Audit
HTTPS is the secure version of HTTP, which means that all communications between your browser and the website are encrypted. Google has repeatedly stated that security is its top priority, thus it's a matter of time when HTTPS became one of the ranking factors.

Thus we added HTTPS check to our Audit algorithm, it's a separate block with quite a big list of parameters we check:
Using HTTP Strict Transport Security (HSTS) support; Old version of the TLS protocol; Unprotected pages; Сertificate name and etc.

Click on any of the parameters to get more info: detailed description, tips on how to fix this, and error dynamics.

Note that we redesigned audit results dashboard and now all errors we check are shown there: if the checkbox is green — there are no errors found, and if the error isn't fixed yet —the checkbox is grey.
Hreflang attributes check available in Audit
Hreflang specifies the language and optional geographic restrictions for a document. Implementing hreflang correctly can be challenging thus mistakes occur. We added hreflang tag check to help you avoid or find and fix the errors. Here's what we check:

  • Conflicts of hreflang attributes in the original code of the page;
  • Invalid hreflang meaning;
  • Your site isn't multilingual;
  • Pages without hreflang attributes;
  • Incorrect hreflang links.
Note that not all audit results are not always errors. Our goal here is to bring your attention to these points, while considering them as errors or not is always up to you.

Text Analytics updates

Export Text Analytics reports to CSV, XLS, XLSX
Now you can easily export your Text Analytics results to CSV, XLS, XLSX formats. At the gained report you'll see the cluster's name, keywords is contains and recommended keywords for Title, H1 and Body. Just choose the desired format and within seconds you'll get your report.
Page errors available at Text Analytics report
After Text Analytics is completed, you'll see SEO errors this page contains in addition to the already familiar results. Now everything you need to optimize your web page is in one place.

Minor Keyword Clustering updates

Now cluster parameters are re-calculated when cluster is changed
If you add new keywords, move keywords to another cluster or delete them, Serpstat re-calculate the "homogeneity" and "strength" parameters.
Updated reports for export
Export keywords clustering report and check out the changes. We divided all data into several groups and tabs to make it easy to understand and well-structured.
Open access to the old projects
If your tariff plan is expired or you ran off clustering limits, you still can access your previous projects and export the previously obtained data.

Other updates

Backlinks module updates
We combined "Lost backlinks" and "New backlinks" pages into one. Check this page for all info connected with the backlinks (source, its type, and etc.).
Redesigned export
We've totally changed the export process on service. After clicking on "export" wherever, you'll see the alert that the report generation is started and after a while you'll get a report link.
Moreover, you can find all downloaded reports at the drop-down menu under your name.
Created "Support" page
We created the new "Support page" and added all info you may need while using Serpstat. Check this page to find out more about webinars, consultations, academy, our live chat and even more!
We also prepared a video where covered all the updates mentioned below. Make sure to watch it as Igor made this vlog episode despite the broaken arm ;)
That's it for August. See you next month ;)

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