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13 Powerful Ways Website Investors Can Use Serpstat
What Is a Website Investor?
Website investors (sometimes called Website Flippers) buy websites intending to sell them for a profit further down the line.
They look for websites with the potential to improve by adding content, backlinks, and various monetization methods to increase the monthly revenue. It typically takes around 6-12 months from purchase to sale.
Here’s an example of how a website flipper operates.
Mathew (a website investor) visits Empire Flipper (a website broker) and notices a website for sale for $302.796.
The site earns $7130 per month from Amazon Associates, so it's a fair price using the standard 35x multiplier.
Mathew runs a few vetting and due diligence checks and decides to purchase.
Over the next 12 months, he increases the value of the website by each of the following tactics:
- adding regular content targeting long-tail low competition keywords;
- performing a fundamental redesign of the website;
- adding quality backlinks;
- targeting an additional affiliate product for monetization.
The website is now earning $13.000 per month, so the site's value has risen to $455.000.
Mathew sells the website and makes a profit of over 152 thousand dollars.
What Is Serpstat and How Can Website Flippers Benefit From the Software?
Serpstat is an SEO growth hacking tool that helps businesses gain a competitive edge. It’s suitable for marketing, content strategy, PPC (pay per click), and SEO.
As a website Flipper, you can use the software to increase your traffic and have it rank higher than others targeting the same keywords.
The platform offers an easy-to-use, all-in-one platform for seven main categories:
- rank tracking;
- keyword research;
- backlink analysis;
- site audit;
- competitor research;
- local SEO;
- AI tools for content.
Each one offers different ways in which they can benefit you as a website investor, which we’ll discuss in the next section.
13 Reasons Why Website Investors Should Use Serpstat
Serpstat is an excellent tool for anyone. Still, the following 13 reasons are crucial for website investors.
That's not to say other businesses can't benefit from them, they definitely can. However, as a professional website flipper and avid user of growth hacking SEO software, this is where the power lies for website flippers.
#1: Track Your Website Performance
Serpstat enables you to track your website performance in multiple ways. You can track your SERP history, top-performing pages, keyword history, and your current rankings.
For example, the image below shows you the keyword history for Empire Flippers:
You can see that they’re ranking number one for various keywords, and next to the position is the volume and CPC (Cost Per Click.)
The software provides charts and graphs for multiple trends, and you can click on the results, and a new page will open showing the data in more detail.
As a website flipper, I can say this information is crucial for your sites, and the websites you are considering buying.
Let's move on to other useful reports.
#2: Find the Best Keywords to Target
Serpstat started as a keyword research tool, so it’s no wonder that this area of the software is pretty slick and robust.
For the tool's primary use, you enter a keyword and get back a list of related keywords and data for the following:
- Keyword Difficulty: measured on a 1-100% scale for ranking in the top 10 searches. A score of 0-20% is easy, 21-40% is medium, 41- 60% is difficult, and 61-100% is tough to rank.
- Volume: this gives an average value for the amount of monthly traffic.
- CPC $: monthly cost per click.
- PPC Competition, %: a measurement of how difficult it would be targeting PPC Ads for the keywords.
- Results: the number of documents returned for the keyword.
- Social Domains: displays different social media domains which ranks for a keyword.
In addition, you can also use the Keyword Research tool to find related keywords, search suggestions, questions, top pages, and competitor results.
#3: Keep an Eye On Your Competitor's Rankings
Knowing how your competitors rank for specific keywords will help keep you on your toes and make you aware of when you need to double your efforts to stay ahead or overtake.
Serpstat allows you to track your website and those you’re competing with using the Rank Tracker tool. You can receive daily, weekly or monthly reports for a selection of keywords you’re targeting.
#4: Discover the Best Keywords the Competition Is Using
Imagine being able to enter the URL of the websites you’re competing against and finding the best keywords they’re using and how much traffic they receive each month.
You would be able to create a list of keywords to target and use this to create content on your website.
In the domain analysis section, you can enter any URL, and the software will give you a list of the top keywords for that website.
#5: Compare Multiple Websites (Side By Side)
As a website flipper, you will come across times when you need to act quickly to purchase a website. For example, say a website is for sale on Flippa, but before handing over any money, you want to check how easy it will be to overtake those ranking in the top search results.
Using the Domain vs. Domain feature, you can quickly compare up to three websites at a time to compare keywords, rankings, history, and more from the same dashboard by clicking on the said domain.
Doing this will enable you to spot ranking opportunities for the top sites and better understand how hard it will be to get your potential new site to rank better.
#6: Find Out the Top Traffic Pages for a Competitor and Create Better Content
A great way to increase your page views is by creating quality content regularly.
Using the Top Pages tool will allow you to enter a URL of your choice and find the best-performing pages on the website.
Take a look at each one and see if your website is targeting the same keyword. If it isn't, create a piece of content that's better than the competition, and if it is targeting the keyword but not performing as well, then examine the page and see what it has that yours doesn't.
Here's a plan of action:
- search the top articles for each site in the top 10 results;
- note the best-performing pages on each site;
- take the main keyword for each article and run it through the keyword tool in Serpstat. You will get a list of related words that you can add to the article and headers;
- write or update old content targeting the keywords that the top-performing content is targeting.
#7: Create Better Titles for Your Content Using the Title Generator
Titles and headlines are arguably the most crucial part of your content. They determine if your page gets viewed and helps to keep those who skim-read your page interested.
The AI tool for content inside Serpstat is a headline AI (Artificial Intelligence) feature that lets you find headlines and titles quickly.
You enter content into the text area and select the "Generate Title" button.
The AI tool will then create headlines and titles based on the content you enter. It saves time and makes your content creation outline so much easier.
#8: Create a Content Plan
Another excellent benefit of using Serpstat is the ability to create a content plan for your new websites. You can spy on competitors' best content and their highest ranking keywords.
You'll be able to craft a list of article ideas to give to your writers to work on.
Knowing the best keywords to target and what content is already popular will give you an edge for content creation.
Simply locate the top pages for any domain or subdomain inside the domain analysis section.
For example, look at the top pages for CNN below — you can see what content is performing the best, how much traffic they get, and how many Facebook shares each article has gained.
If you click on one of the results, you will see a more detailed page version, including a breakdown of more keywords and various metrics.
#9: Get an In-Depth Backlink Report for Any Website Before Purchasing
When purchasing websites from brokers and marketplaces, you must perform your vetting and due diligence before parting with any money.
Although some brokers state they do this for you, it’s still good practice to do your own.
A great way to do this is using the Backlink Analysis tool. You can quickly get a report from any website and determine the number of backlinks it receives.
The tool displays:
- the referring domain;
- quality of the backlink (DA Score);
- number of unique referring IP addresses;
- malicious sites;
- country and location.
If a website seller tells you they have a specific number of backlinks, you can quickly confirm if this is true before purchasing.
#10: Track Data From Multiple Devices and Locations
Website traffic from mobile devices has increased considerably over the past few years, so much so that it now produces more traffic than desktops.
According to Tech Jury, 55% of all page views come from mobile, so it’s crucial to track and see results for multiple devices, including mobile and tablets.
The need to see data for specific locations and countries is equally important, which you can do inside Serpstat.
Knowing the numbers for specific devices and locations will help website flippers when it comes to vetting and performing due diligence.
#11: Check Any Website for SEO Errors
The Site Audit tool lets you discover any SEO errors and issues related to your websites and competitors.
This is beneficial when purchasing a website because you can quickly run a check and find out if a site has errors, possibly causing them to rank poorly in the search engines.
Knowing how to fix these issues could be all it takes to see a traffic spike for the domain, which will improve the website value.
#12: Create Reports and Send Them to Potential Buyers
Having the ability to create detailed reports for potential buyers of your website is a fantastic way to show you’re a professional website investor. The buyer will be thrilled with the details and will see you as a trusting seller.
Inside Serpstat, you can create custom reports containing widgets, graphs, and over 20 important metrics.
Once you have the reports, you can download them and send them to the potential buyer.
#13: Analyze Websites Quickly From Your Browser
The browser extension plugin will enable you to quickly find results, data, and important information from the browser.
You can view keywords, metadata, errors, traffic, and backlinks within a couple of clicks directly inside the top used browsers.
It’s easy to use. Simply find the website online you wish to find information about, click on the plugin icon and choose between the different options.
The extension is excellent for finding relevant data about a website you’re considering purchasing. It’s fast, so when you need to act swiftly for a potentially great deal, you can.
Serpstat is an excellent tool for website flippers that offers many features and benefits for those selling and buying websites.
You can track domains, keywords, and SERP history for your website and competitors. In addition, you have backlink reports, custom reports, and tools available that can help you create content plans and keyword lists to target.
If you’re a website investor, using Serpstat will save you money and time and help you find better deals on the marketplaces and broker sites.
Here are the actionable takeaways from the article:
- A website investor buys and sells websites.
- You can track both your domain names and those of your competitors.
- The backlink reports can help you with your due diligence and vetting.
- You can track data from multiple devices and locations.
- Custom reports are available to download and give to your potential customers.
- Serpstat has an excellent extension plugin that makes things easier and faster to find.
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