13 Powerful Ways Website Investors Can Use Serpstat

- make it easy for you to grow your business;
- track your website's rankings in the SERPs;
- spy on your competitors;
- find the best keywords to target;
- discover SEO errors;
- create a backlinks report.
That's where Serpstat comes in handy. The top-rated software offers all of this, plus more.
In this article, you're about to discover 13 effective ways the software can help website investors improve their websites and increase overall profits when buying or selling.
Let's dive in!
- What Is a Website Investor?
- What Is Serpstat and How Can Website Flippers Benefit From the Software?
- 13 Reasons Why Website Investors Should Use Serpstat
#2: Find the Best Keywords to Target
#3: Keep an Eye On Your Competitor's Rankings
#4: Discover the Best Keywords the Competition Is Using
#5: Compare Multiple Websites
#6: Find Out the Top Traffic Pages for a Competitor and Create Better Content
#7: Create Better Titles for Your Content Using the Title Generator
#8: Create a Content Plan
#9: Get an In-Depth Backlink Report for Any Website Before Purchasing
#10: Track Data From Multiple Devices and Locations
#11: Check Any Website for SEO Errors
#12: Create Reports and Send Them to Potential Buyers
#13: Analyze Websites Quickly From Your Browser (Browser Extension Plugin)
Actionable Points
1. What Is a Website Investor?
They look for websites with the potential to improve by adding content, backlinks, and various monetization methods to increase the monthly revenue. It typically takes around 6-12 months from purchase to sale.
Here’s an example of how a website flipper operates.
Mathew (a website investor) visits Empire Flipper (a website broker) and notices a website for sale for $302.796.


Over the next 12 months, he increases the value of the website by each of the following tactics:
- adding regular content targeting long-tail low competition keywords;
- performing a fundamental redesign of the website;
- adding quality backlinks;
- targeting an additional affiliate product for monetization.
The website is now earning $13.000 per month, so the site's value has risen to $455.000.
Mathew sells the website and makes a profit of over 152 thousand dollars.
2. What Is Serpstat and How Can Website Flippers Benefit From the Software?
As a website Flipper, you can use the software to increase your traffic and have it rank higher than others targeting the same keywords.
The platform offers an easy-to-use, all-in-one platform for five main categories:
- rank tracking;
- keyword research;
- backlink analysis;
- site audit;
- competitor research.
Each one offers different ways in which they can benefit you as a website investor, which we’ll discuss in the next section.
3. 13 Reasons Why Website Investors Should Use Serpstat
That's not to say other businesses can't benefit from them, they definitely can. However, as a professional website flipper and avid user of growth hacking SEO software, this is where the power lies for website flippers.
#1: Track Your Website Performance
For example, the image below shows you the keyword history for Empire Flippers:

The software provides charts and graphs for multiple trends, and you can click on the results, and a new page will open showing the data in more detail.
As a website flipper, I can say this information is crucial for your sites, and the websites you are considering buying.
Let's move on to other useful reports.
#2: Find the Best Keywords to Target

For the tool's primary use, you enter a key phrase and get back a list of related keywords and data for the following:
#3: Keep an Eye On Your Competitor's Rankings

Serpstat allows you to track your website and those you’re competing with using the Rank Tracker Tool. You can receive daily, weekly or monthly reports for a selection of keywords you’re targeting.
These metrics are for position history, SERP history, and organic and paid search results.
#4: Discover the Best Keywords the Competition Is Using

You would be able to create a list of keywords to target and use this to create content on your website.
In the domain analysis section, you can enter any URL, and the software will give you a list of the top keywords for that website.
#5: Compare Multiple Websites (Side By Side)

Using the Domain vs. Domain feature, you can quickly compare up to three websites at a time to compare keywords, rankings, history, and more from the same dashboard by clicking on the said domain.
Doing this will enable you to spot ranking opportunities for the top sites and better understand how hard it will be to get your potential new site to rank better.
#6: Find Out the Top Traffic Pages for a Competitor and Create Better Content

Using the Top Pages Tool will allow you to enter a URL of your choice and find the best-performing pages on the website.
Take a look at each one and see if your website is targeting the same keyword. If it isn't, create a piece of content that's better than the competition, and if it is targeting the keyword but not performing as well, then examine the page and see what it has that yours doesn't.
Here's a plan of action:
#7: Create Better Titles for Your Content Using the Title Generator
The Content Analysis Tool inside Serpstat is a headline AI (Artificial Intelligence) feature that lets you find headlines and titles quickly.
You enter content into the text area and select the "Generate Title" button.
The AI tool will then create headlines and titles based on the content you enter. It saves time and makes your content creation outline so much easier.
#8: Create a Content Plan
You'll be able to craft a list of article ideas to give to your writers to work on.
Knowing the best keywords to target and what content is already popular will give you an edge for content creation.
Simply locate the top pages for any domain or subdomain inside the domain analysis section.
For example, look at the top pages for CNN below — you can see what content is performing the best, how much traffic they get, and how many Facebook shares each article has gained.


#9: Get an In-Depth Backlink Report for Any Website Before Purchasing

Although some brokers state they do this for you, it’s still good practice to do your own.
A great way to do this is using the Backlink Analysis Tool. You can quickly get a report from any website and determine the number of backlinks it receives.
The tool displays:
#10: Track Data From Multiple Devices and Locations

According to Tech Jury, 55% of all page views come from mobile, so it’s crucial to track and see results for multiple devices, including mobile and tablets.
The need to see data for specific locations and countries is equally important, which you can do inside Serpstat.
Knowing the numbers for specific devices and locations will help website flippers when it comes to vetting and performing due diligence.
#11: Check Any Website for SEO Errors
This is beneficial when purchasing a website because you can quickly run a check and find out if a site has errors, possibly causing them to rank poorly in the search engines.
Knowing how to fix these issues could be all it takes to see a traffic spike for the domain, which will improve the website value.

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#12: Create Reports and Send Them to Potential Buyers

Inside Serpstat, you can create custom reports containing widgets, graphs, and over 20 important metrics.
Once you have the reports, you can download them and send them to the potential buyer.
#13: Analyze Websites Quickly From Your Browser

You can view keywords, metadata, errors, traffic, and backlinks within a couple of clicks directly inside the top used browsers.
It’s easy to use. Simply find the website online you wish to find information about, click on the plugin icon and choose between the different options.
The extension is excellent for finding relevant data about a website you’re considering purchasing. It’s fast, so when you need to act swiftly for a potentially great deal, you can.
Actionable Points
You can track domains, keywords, and SERP history for your website and competitors. In addition, you have backlink reports, custom reports, and tools available that can help you create content plans and keyword lists to target.
If you’re a website investor, using Serpstat will save you money and time and help you find better deals on the marketplaces and broker sites.
✔️ A website investor buys and sells websites.
✔️ You can track both your domain names and those of your competitors.
✔️ The backlink reports can help you with your due diligence and vetting.
✔️ You can track data from multiple devices and locations.
✔️ Custom reports are available to download and give to your potential customers.
✔️ Serpstat has an excellent extension plugin that makes things easier and faster to find.
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