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SEO 16 min read November 23, 2022

Blogging & SEO: How to Optimize Your Blog Posts

Blogging & SEO: How to Optimize Your Blog Posts
Blogging & SEO: How to Optimize Your Blog Posts
In today's world, internet marketing is at the forefront of showing people your product and your brand. Blogs are less often just informational, but they allow you to optimize your website and tell potential buyers about your product or service in a veiled, unobtrusive way. 

If you regularly write articles and publish them, then you want them to benefit readers. But how do you deal with poor traffic? First, you don't have to despair. Perhaps you aren't a bad writer; your blog needs some tweaking. 

An optimizing blog post for SEO is necessary for search systems to attract people. Use the advice of SEO experts to help increase the attractiveness of your page.
Nowadays, blogs are diverse: scientific articles, online diaries, product descriptions, reviews, travel and food blogs, etc. Marco Giordano, SEO specialist and web analyst, is sure that not all users prefer video, "text can be easily viewed and still remains one of the best ways to communicate." Sometimes it’s more convenient to read the information rather than to open some recordings.

Let's take a closer look at what your blog lacks to become in demand. What SEO factors affect traffic growth? In today’s article, you’ll see step-by-step instructions for blog optimization to refine its visibility in search engines. 

The comments of the following experts from our Twitter Chat are included:
  • Marco Giordano
    SEO Specialist & Web Analyst &
    Big Python/R advocate
  • Olena Prokhoda
    Social Media and Community
    Specialist at Serpstat
  • Jonas Sickler
    SEO Manager at Terakeet
  • Joey Trend
    Co-Founder of Hum JAM
  • Joseph S. Kahn
    President of Hum JAM
  • Amal Ghosh
    Passionate About SEO & Writing

What Is Blog SEO?

Blog SEO is the practice that entails writing and optimizing content so that it ranks better in search engines such as Google. The process generally involves in-depth keyword research, quality content creation, comprehensive on-page and off-page optimization. 
how does blogging help seo
If done correctly, blog SEO practices can result in more lead customers that will find your blog posts captivating and consequently recognize your product.
Jonas Sickler
Jonas Sickler

SEO Manager at Terakeet

The customer journey is complex and non-linear. Blogs help us reach our audience at multiple moments in their journey from pre-awareness to consideration. They guide users, develop trust, and establish loyalty from one stage to another.

Why Is Blogging Important For SEO?

Let's discuss whether the blog is essential and why you should optimize it for SEO. 

It goes without saying that you can't become a good writer in a couple of days. It takes several months or even years to master this skill. But your content can be improved and become more effective even in a few hours if you apply SEO techniques. Such techniques boost blogs’ and sites’ visibility.

Marco Giordano said a good phrase: "Content without a soul is easy to spot because there is no passion." But several automated SEO tools won't hurt but will make your blog powerful and attractive for search engines and site visitors. The more blog visitors you have – the more customers your site generates.

Bottom of the Funnel Content: How to Create Conversion-Focused SEO Content

Factors That Affect Blog SEO

People prefer search engines to find the right company, service, or product. And your blog becomes an excellent guide to your site because you have prepared answers to popular questions from users. 

Different SEO methods give you better opportunities to be classified in search mechanisms. We've already considered blogging and SEO benefits. Now let's dig deeper. 

Below are the main points that influence blog SEO and suspend it from attracting new visitors to the web portal: 
  • Index date. Page indexing is a factor in which the search mechanism finds the exact content and adds it to its index. When people search for information, the search engine determines the keywords associated with certain indexed pages.
  • Dwell time. As a person spends more time on the page, the more interesting the content is. The stay time starts when a person opens your page and ends when he leaves. Of course, it is an indirect factor, but it tells the search engine how pertinent your blog is.
  • Page speed. An essential part of success is the loading speed of all elements on a page. You may have unnecessary code and excessive use of plugins. Fix or remove this so that the site does not freeze. Finding on-site issues will become much easier if you use the Serpstat Site Audit tool.
Using this tool, you can:

  1. Scan any separate page to check for technical issues.
  2. Track the growth dynamics of the site optimization level.
  3. Schedule automatic checks, and monitor if the number of issues found is decreasing.
  4. Sort out technical issues on your site by their priority, and start fixing issues that have a higher impact on your rankings. 
  • Recent data. It is also an indirect factor that says your data should be regularly updated. It is necessary so that your users always receive fresh, relevant, and valuable information. 
  • Mobile responsiveness. We can say for sure that optimizing your site for mobile devices will significantly affect SEO blogging performance. But it's important to properly convert your text content to make it readable on a smaller screen than a PC. Here it is interesting to note the remark of Marco Giordano: "The quantity of text is normally larger than in other formats and easier to convert."
Make your site secure and accessible. Another SEO and blogging tip for good ranking is the correct URL type. It must be a valid address that Googlebot can read, find, scan, and determine.

While learning about SEO and blogging, you should also consider technical factors. The correct code is one of the elements of optimizing your posts so that the page ranks better in search engines. No need to be upset if you love writing more than coding – you can always turn to specialists.
Joseph S. Kahn
Joseph S. Kahn

President of Hum JAM

If by failure you mean no traffic or engagement? This is because websites miss the basics of good site framework, marketing, and design. All of our sites start with keyword research. Missing that step = failure.

Best Ways to Optimize Blogs For Search Systems

There are several steps you can follow to optimize blog posts. It's a complicated and time-consuming process that requires patience, creativity, and technical SEO skills. In any case, you'll be happy to see your blog's ranking increase in the SERPs.

Step 1: Do Keyword Research

There are many tools to help you choose the right keywords. Of course, you can find them by typing your blog's or product's main topic in the search bar. 

But tools like Serpstat make this process more simple and more convenient. Such services automatically select keywords according to specific criteria: competition, relevance, and traffic. To get good SEO and blog results, try to use Serpstat Keyword Research tools.
You can also use it to find out what your audience looks for on the Internet. This tool fetches all search terms containing your set keywords. Here you can see different reports: 

  • "Keywords Selection" – organic keywords associated with the researched one that domains are ranking for in Google's top-100 results;
  • "Related Keywords" represents all search queries that are semantically related to the searched keyword;
  • "Search Suggestions" shows the queries offered to users under the search bar;
  • "Search Questions" – question forms of search suggestions. These questions include a selected keyword that users are looking for an answer to.
Would you like to learn how to do keyword research with a comperhensive tool?
You can sign up and get a free 7-day trial! Click the button below to know all the details.

Step 2: Add Images and Videos

Images and videos in blogs must brighten up the reader's experience. If your blog is a product review, people will be interested in looking at this item and evaluating it in a picture or a video. It is important to remember that high-quality images and long videos can slow down webpage loading significantly. 

Compress the extension without sacrificing quality. Remember that your videos and images must also include alt attributes for search systems to identify them.

Step 3: Add Internal and External Links

Carefully choose links that will take the user to other valuable information. Such links add value to your content and inspire more trust. The point is that the more internal and external links you can use on your web resource, the easier it is for Google to classify your page. 

It is an important step for SEO blogs, although not all writers add links to their texts. But as Marco Giordano said: “If they don’t, competitors will take over that part of the funnel.” 
Joey Trend
Joey Trend

Co-Founder at Hum JAM

I think most content fails because it is not well-seasoned enough. Raw content is just that, raw. You must put some seasoning and other ingredients in to make it taste good. Throw your content in a Word document and then throw it in Surfer.

Step 4: Create Original Content

SEO blog posts must be original. If you own the rights to this content, you can post it in different places. But it's hard for a search mechanism to determine which one was original and should be included in their systems. In short, duplicate content confuses search engines.

If you want to speed up the process of content creation and receive comprehensive texts, you should try AI Content Generation and Analysis tools. This service is based on Artificial Intelligence and Machine Learning. It fits perfectly if you have to generate meta tags and articles, check grammar and spelling, highlight essential insights from competitor texts, etc.
Want to know how to make the most out of AI content tools?
You can sign up and get a free 7-day trial! Click the button below to know all the details.
Olena Prokhoda
Olena Prokhoda

Social Media and Community Specialist at Serpstat

There's no secret, I mainly use Serpstat Tools for Content. Especially Description generation & Paraphrasing. Also, Grammarly and Wordtune for checking grammar and paraphrasing.

Step 5: Secure Your Site

Will you buy something with the help of a website you don't trust? Probably not. Increase customer confidence in your blog and site by obtaining an SSL certificate. Blogging and Google SEO will also improve because search engines will increase your online platform if you have a certificate.
The following recommendations were shared by Olena Prokhoda: 

  • Write blog posts that address your audience's needs.
  • Know who you're writing for and why.
  • Know your blog post's purpose.
  • Be specific. Very specific.
  • Start with an outline.
  • Pay special attention to editing.
  • Gain expert perspectives.
  • Write expert roundups.
  • Share your perspective too.

She's taken that from this helpful article: How to Write Better Blog Posts: 12 Experts Share Their Best Tips.

Additional Tips For Improving Your Blog SEO

These several blogging and SEO tips will be useful to you:
  • put key phrases in the titles;
  • create catchy headlines;
  • optimize your image sizes;
  • use title tags to show the hierarchy for the search system (h1, h2, h3, etc.);
  • make a meta description (no more than 260 characters) with key info to attract more readers to your blog;
  • include high-quality backlinks.
Amal Ghosh
Amal Ghosh

Passionate About SEO & Writing

Choose topics wisely. Focus more on improving internal linking structure. Make sure the title is good enough to attract users.

You're welcomed to join #serpstat_chat

Join our #serpstat_chat to discuss the questions of practical SEO, trends, and updates with SEO experts.

When and where? Every Thursday at 2 pm ET | 11 am PT on our Twitter channel by hashtag #serpstat_chat.

Viewing Optimization Results

Finally, we would like to identify five reasons why optimizing blog posts with SEO techniques is essential. It's better to put it in terms of the benefits you get from SEO in blogging

  • Your web platform traffic will increase.
  • You will attract more leads.
  • Your product awareness will increase.
  • Conversion rates will get better.
  • Your income will consequently increase. 

You may wonder if it's worth spending time on blogging essentials for SEO and SEM, blogging strategies, or blogging outsourcing. Of course, it is worth it as it benefits your existing audience, attracts new visitors, and increases brand awareness. 
Join our private Facebook group Serpstat Insights to get read follow-ups with all the info discussed in Twitter Chat!
Serpstat, SEO, marketing, and everything related to this area are discussed in depth here. 

Learn, succeed, and share your experiences in this group: discuss workflows, network with other Serpstatmates, and contact our dedicated customer support representatives.
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The opinion of the guest post authors may not coincide with the opinion of the Serpstat editorial staff and specialists.

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