How to Identify High-Quality Domains For Link Building
So if you'd like to get to the first page of search results, working on your website's backlink profile is a must.
However, it's not just the quantity of backlinks that matters. Links from low-quality, untrustworthy websites might do more harm than good.
In this article, we will discuss the points to consider when evaluating a potential link-building opportunity.
Let's say you have a tech blog. Having a fellow tech blog or a gadget store refer to your website will make much more logical sense and provide more SEO benefits than a fashion blog.
Not even to mention that you might drive traffic from those topically relevant websites, as they are more likely to have a similar target audience as yours.
As previously mentioned, the more, the better rule doesn't really work with backlinks. It used to but not anymore. As Google detected the PageRank manipulations through link schemes, it started considering unnatural links a violation. Not only will irrelevant, low-quality backlinks NOT improve your rankings in search results, but they may lead to a penalty.
So, the more high-quality links a webpage receives, the higher the trust.
Therefore, when considering a domain for link building, pay close attention to its domain authority and where it got its links from. Does the website get organic traffic? It's a great sign! Are there malicious websites or link farms in the website's backlink profile? Then it's not worth it.
Website Content Quality
Are there intrusive ads? Poor grammar? Keyword stuffing? Spammy links? Sneaky redirects? Prohibited content?
If you notice those things, you shouldn't deal with such a website in any way.
These are some of the questions you should ask yourself when choosing a website for link building:
Domain "Background Check"
- Find common referring domains for several websites.
- Find websites that link to your competitors but not to your website.
- Create a visual graph comparing backlink profiles of the analyzed domains.
While on your link-building journey, you should analyze all websites very carefully for topical relevance, the domain's trust and authority, and content quality.
It's the quality of backlinks that matters!
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