Denys Kondak

The website page size is important in the first place for its loading speed. If you don't optimize the loading speed, you risk losing traffic. SEO optimization considers this phenomenon a priority.

A 500-error appears when there are internal problems with the server. They can be solved independently or by turning to a hoster. Make the error page well-designed in order not to lose clients because of various server problems.

Competent calls to action (CTA) have a significant impact on the purchase decision. This is one of the factors affecting the conversion, which must be professionally worked out on any commercial site.

The XML sitemap is a guide to a web resource for search robots and sometimes for users. It's recommended for users to create a site map in HTML format, but I don't know a single person who has used it at least once in the last five years.

Call tracking reveals the advertising source that generated the request from a website visitor. As standard analytic systems do not record it, call tracking sends them data on calls. Thus, a business can analyze them in combination with other conversions.