The website page size is important in the first place for its loading speed. If you don't optimize the loading speed, you risk losing traffic. SEO optimization considers this phenomenon a priority.
A 500-error appears when there are internal problems with the server. They can be solved independently or by turning to a hoster. Make the error page well-designed in order not to lose clients because of various server problems.
Competent calls to action (CTA) have a significant impact on the purchase decision. This is one of the factors affecting the conversion, which must be professionally worked out on any commercial site.
The XML sitemap is a guide to a web resource for search robots and sometimes for users. It's recommended for users to create a site map in HTML format, but I don't know a single person who has used it at least once in the last five years.
Call tracking reveals the advertising source that generated the request from a website visitor. As standard analytic systems do not record it, call tracking sends them data on calls. Thus, a business can analyze them in combination with other conversions.
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