Denys Kondak

Learn the best ways to analyze website logs. Each reference to your web resource is recorded both from the user and from the search crawlers. This allows you to see which search engines crawl your website, how the visitor behaved on the website, and more.

Competent calls to action (CTA) have a significant impact on the purchase decision. This is one of the factors affecting the conversion, which must be professionally worked out on any commercial site.

The XML sitemap is a guide to a web resource for search robots and sometimes for users. It's recommended for users to create a site map in HTML format, but I don't know a single person who has used it at least once in the last five years.

Call tracking reveals the advertising source that generated the request from a website visitor. As standard analytic systems do not record it, call tracking sends them data on calls. Thus, a business can analyze them in combination with other conversions.

Eager to know what search engine brings you the most traffic? Yep, first and foremost is understanding the traffic distribution process. We prepared an article to boost your skills. Enjoy!