Denys Kondak

Serpstat makes it easier to understand how URLs work. Read the guide and find out how to use URL for SEO. Each web page has its own URL. Some links are simple and concise; others are long and with a complex structure. When you optimize the website, you should consider the effect of the link length and how long it can be. How long should it be - find out in the article.

Serpstat compiled statistics on the most popular search engines. The popularity of search engines is measured by special statistical services. Search engine ratings are radically different across the world map. Despite Google's absolute leadership in the global top, this search engine is not in the first place in all countries.

Learn the best ways to analyze website logs. Each reference to your web resource is recorded both from the user and from the search crawlers. This allows you to see which search engines crawl your website, how the visitor behaved on the website, and more.

Competent calls to action (CTA) have a significant impact on the purchase decision. This is one of the factors affecting the conversion, which must be professionally worked out on any commercial site.

The XML sitemap is a guide to a web resource for search robots and sometimes for users. It's recommended for users to create a site map in HTML format, but I don't know a single person who has used it at least once in the last five years.