How-to 7 min read

Which search engines are the most popular on the Internet: a comparison of regions

The popularity of search engines is measured by special statistical services. Search engine ratings are radically different across the world map. Despite Google's absolute leadership in the global top, this search engine is not in the first place in all countries.

Global search engine ranking in 2019

According to the latest data of StatCounter, Google is the most important search engine in the world. After it, there come Bing from Microsoft, then Yahoo from the USA, Baidu from China, and Yandex from Russia. The list of top 10 search engines includes AOL, Ask.com, Mail.ru, Yahoo, DuckDuckGo, and others.
Most popular search engines in the world: 2019 rankings
However, global statistics do not always coincide with regional ratings and do not reflect the popularity of several local search engines. To verify this, let us analyze the largest regions separately.


The most popular search engine in China is Baidu, then come Shenma, Sogou, Haosou, and only after that comes Google.
The most popular search engines in China

The United States of America

In the USA, the most popular search engine is Google. The company was established in America, where its headquarters is located. For the same reason, the search engines Bing, Yahoo, and MSN are popular in the United States.
Search engines rankings in the USA

Europe and the CIS

The most popular search engine in Germany is Google, Bing takes the second place, and Yahoo is the third.
Most popular search engines in Germany
The most popular search engine in Ukraine is Google again. Despite the blocking, the second position belongs to russian system Yandex, and the third belongs to the Bing search engine.
Most popular search systems in Ukraine list
The most popular search engine in Russia is Yandex, which was created in the Russian Federation. Google takes second place, and the third one belongs to the Russian search engine Mail.ru.
Russian most popular search engines
The difference in the popularity of search engines can be located on a world map.
Most popular search systems in the world

Top 10 search engines in the world

The absolute world leader is Google, which processes more than 90% of the search queries. A third of the search engine users are in the United States.

Google was created in the late 90s. Over time, the search engine interface has been adapted to different countries. Periodically, instead of the logo, a unique animation appears above the search bar.
Google search engine
The name "google" was approved due to a mistake by its creators. The word "googol" was originally proposed, which means a value with one hundred zeros. But a mistake was made when registering a domain, which subsequently played a decisive role in determining the final name.
Bing is the second most popular search engine in the world. It was introduced by Microsoft in 2009.

The interface is quite simple, with a dynamically updated background and a minimum number of links. There is an opportunity to search for pictures, videos, words, or news. Bing is a default search engine on Windows smartphones. Most users of this search engine are located in the USA, Germany, and China.
Bing searching system
Yahoo is the very first search engine in the world. It appeared in 1994 when modern popular search engines were not yet created. Yahoo searches for words, news, pictures, and videos based on Bing.
Yahoo search system
Baidu is third in the world due to its huge popularity in China. Among the CIS countries, Chinese popular search engines are not in demand due to intrusive translation extensions, which are perceived by browsers as malware.

An encyclopedia is built into Baidu, which is ahead of Wikipedia in terms of popularity in China.
Baidu search engine
Yandex is most popular in Russia, but it is also in demand in other European countries. There are many widgets in the search engine interface that can be customized for you. Among them, there are weather, music, movie trailers, news, mail, maps, a translator, and others.
Yandex search engine
AOL is in the top 10 Internet search engines, which are popular in America. The name of the search engine stands for "America Online". Now AOL is no longer in great demand due to the emergence of popular search giants.
AOL search engine
Ask.com provides various answers to the questions asked in the form of relevant informational articles. To start using this search engine, just ask a question in the search bar.
Ask.com search system
Excite is a standard search engine where you customize different tools. Weather, news, mail, and other widgets are customizable. The interface of this search engine had not changed much since the 90s when it was popular.
Excite search engine
DuckDuckGo is quite popular thanks to the fact that it does not track user activity on the Internet. It has a friendly interface translated into different languages, including Russian and Ukrainian.
Search engine DuckDuckGo
Mail.ru is not only a search engine but also a game service, a news portal, and a mail server for many users of the Russian Internet. Like Yandex, it has a large number of widgets. On Mail.ru, you can find out the weather, watch a movie trailer, a TV program, and much more.
Mail.ru search system


Global ranking and regional rankings allow you to find out the most popular search engines. According to StatCounter for 2019, Google is in the first place in the world, Bing is the second, and Baidu is the third. These positions have remained unchanged for several years in a row.

Despite the global top, different search engines are in demand in different countries. For example, Yandex is in the first place in Russia, Baidu is the first in China, and Google and Bing are leaders in the USA.

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