|How-to||– 7 min read –||September 27, 2019|
What is the maximum and best page URL length for SEO
What is the URL
- data transfer protocol, for example, https://;
- domain name;
- the path from the domain name to the page, which includes a chain of directories and subdirectories;
- may contain special parameters and anchors, for example, the GET method used to get the contents of a resource.
The URL syntax allows letters, numbers, and extra characters.
What does the link length affect
URL length and user-friendliness
Short links that have 2-3 easy to understand and catchy words look more attractive than long ones. Therefore, their clickability may be higher. In case you need to enter a long URL manually in the address bar, it will take you a lot of time.
URL length and SEO
Since the user factor plays a significant role in website ranking, the presence of clear and structured content on web pages improves the behavioral factors of the entire resource and, therefore, the chances of being seen by a wider audience.
Working on the page URL to make it compact and informative is one of the tools to influence ranking in search results.
How long the URL should be
Browser's URL length limits
As for indexing documents with long URLs (over 75-120 characters), they are generally indexed quite well, although there may be difficulties in the ranking.
The maximum URL length for contextual advertising
Principles of URL building
Developing link structure
Links optimization involves reducing their layered structure. According to search engine optimization, it's better to use short URLs.
For example, a common link: mysite.com/1/2/3/4/5/item100.html, where points 1-5 are the component directory chains.
Enhanced link: mysite.com/catalog/item100.html. Here we see a reduction in nesting levels. Using optimized links has a positive effect on user factors.
Setting up a SEF URL
A SEF URL or Search Engine Friendly URL indicates friendliness of the URLs. The optimized link text makes the web page address more informative and attractive, and also makes it possible to use key phrases that are important for promotion.
The SEF URL allows you to adjust the length of the URL, and also uses the language matching the website language in the link text.
Configuring URLs in CMS
Joomla has a SEF URL option that needs to be activated. In Wordpress, you should use the Yoast plugin to create optimized URLs. A link that reflects the contents of a page and contains key phrases makes sense for SEO promotion.
The appropriate URL is distinguished by concision, informativeness, and keywords. The task of an SEO specialist is to create such page addresses and adhere to the structure of the website.
The link to the page is displayed in the address bar of the browser and in the search results, as part of the snippet, which is another reason for optimizing the URL length. Part of the link that didn't fit in the visible snippet area will be hidden.
Despite the fact that popular browsers can process links up to 2000 characters, their final length should not exceed 75 characters. This length of the URL will increase the chances of successful processing of pages by the search engine and positively affect the website optimization.
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