The summary report page displays all the main site metrics in preview mode.
Let's find out what our metrics mean.
Site visibility is an indicator that determines the number of shows for the selected keywords, based on the position of the site in the search results.
There is no universal ideal number for the "Visibility" indicator. It will be different for each topic and depending on the size of the site.
Working with visibility, you need to compare your performance in a certain period with the performance for the previous and subsequent periods, alongside with the performance of other sites in the same topic.
Estimated SEO traffic — organic traffic that the site receives from the search engine per month. Calculated based on click-through rate (CTR) and correlates with real traffic.
*Visibility / traffic / dashboard update once every 2-3 weeks
SEO keywords — the number of keywords by which a domain is ranked in the top 100 organic search results.
Keywords for PPC — the number of keywords used by the domain to place ads.
Below are the summary reports for SEO / PPC keywords (click on the title to view the full report).
Below there is a graph of the Distribution of keywords by position, which shows the number of keywords occupied by top 1, top 3, top 5, etc.
Subdomains — a list of subdomains of the analyzed domain (if any).
The Visibility chart will help you track and analyze the dynamics of changes for the year and the entire period, namely from the first day of domain analysis.
Traffic dynamics shows the change in organic traffic for the last year and from the first day of analysis.
Keywords dynamics show the change in the number of keywords in a domain.
Top pages are the pages that get the most traffic from the search engine.
Competitors in search results are sites that occupy positions in the top 20 for the same keywords as the searched domain.
Competitors graph displays the direct competitors of the searched domain. The analyzed domain will be in the upper right corner. The most relevant competitor will be the one with the best positions on the Completeness and Precision axes. The Precision axis tells us how closely the competitor's semantics match ours. Axis "Completeness" — how much the competitor's semantics overlap our semantics.
Competitors in PPC — a list of competitors in contextual advertising based on common keywords.
Ads — examples of ads for the desired domain.
The Rank tracker and Site audit sections will be available if you have previously launched a project using them.