Enter your domain address into the search bar on Serpstat, select a database, and click on Search. Serpstat will redirect you to the Overview report. Here's you'll find the overall metrics for the researched domain and a preview of more detailed reports.
You can create a project for the researched domain by clicking on Track Domain.
Visibility - a relative score calculated based on the keywords the domain is ranking for in top 20 search results.
SE Traffic - the monthly number of the website visitors from organic search. An estimated figure that correlates with the domain’s traffic. Serpstat calculates SE traffic based on the predictive CTR and keyword search volume.
Organic Keywords - number of keywords the domain is ranking for in top 100 search results. The report provides the domain’s position for a keyword, keyword’s search volume (from Google AdWords) and cost-per-click. The New, Lost, Improved and Declined columns show the keywords the domain has recently started ranking for in top 100 search results, keywords for which the domain has dropped out of top 100, and keywords for which the domain has started ranking higher or lower, respectively.
Ads Keywords - the number of keywords that the analyzed domain is bidding on in Google Adwords. The report preview shows the number of the paid keywords and ads, as well as search volume and cost-per-click.
Keyword Position Distribution - the distribution of the domain's keyword pool based on position ranges, i.e 6-10, 11-20, etc.
Subdomains - subdomains of the researched domain, if any. Subdomains come with their number of keywords.
Visibility Trend - the domain’s visibility history over the last year.
Keywords Trend - the domain's keyword pool history over the last year.
Pages with the Highest Visibility - the most powerful pages of the researched domain in terms of traffic from organic search.
Competitors in Organic Search - top competitors to the researched domain based on the number of common keywords.
Competitors in Ads - top competitors to the researched domain based on the number of common paid keywords.
Competitors Graph - direct competitors of the analyzed domain. Competitors are selected based on intersections in keyword pools and similar visibility score. The researched domain will be located in the upper right corner. Competitor's location depends on intersections between their keyword pools and the keyword pool of the analyzed domain. The closer they're are to the analyzed domain on the intersection of the axis, the more relevant they can be considered.
Ads Examples - a few examples of ad copies used by the analyzed domain in paid search.
Overview backlinks - is a backlinks dashboard brought from the Backlink Research section. The dashboard shows the number of referring pages and domains, as well as authority and trust metrics of the researched domain.
New Backlinks - a few examples of the backlinks received by the domain over the last 90 days.
Lost Backlinks - a few examples of the backlinks lost by the domain over the last 90 days.
Rank Distribution - the charts shows what percent of the tracked keywords the domain is ranking for in top 20 search results, with more specific data insights in position ranges from 1-20 search. Please make sure to set up a rank tracking project for the domain prior to viewing this dashboard.
Site Audit - the chart shows the SDO score of the domain, along with number of high priority, middle priority or low priority errors. Please make sure to set up a site audit project for the domain prior to viewing this dashboard.