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604 18
SEO 15 min read May 18, 2020

Using Serpstat In The Affiliate Marketing Niche: Experience of ACCESSTRADE

using serpstat in affiliate marketing
Евгения Сидорчук
Sek Jensubsin
Online Marketing Assistant
at Interspace
ACCESSTRADE is the largest Cost-Per-Action affiliate marketing network in Thailand. In this article, we will show how we used Serpstat features to search for active types of promotion and analyze competitor ads in the niche of affiliate marketing.
Meet ACCESSTRADE
Affiliate marketing is a sort of performance-based marketing based on CPA (Cost per Action) model. A merchant pays to publishers and affiliate marketing network for the necessary action gained by publishers' marketing efforts. An Action can be a purchase of goods or services, a lead, usually user registration, a call, a download, or any other customers' trackable actions.
ACCESSTRADE is the largest CPA affiliate marketing network in Thailand operated by Interspace Co,.Ltd. since 2001. Now it successfully works in Japan, Indonesia, Thailand, Vietnam, Singapore, and Malaysia. Our business aims to create win-win situations for publishers and advertisers. Serpstat helps us know our competitor ads and perform long-tail keywords research showing the result that we couldn't get from other keyword research tools.
Serpstat Affiliate Program: How Does It Work?
Getting started
We have been working with Serpstat since 2019. The service became our perfect ally in achieving our primary goals. Most often, we use Serpstat service for:
Checking competitor rankings in the affiliate marketing niche to know the strengths of our competitors.
Searching for competitors' keywords to expand the semantic core of our site.
Performing the site audit to find and then fix the technical issues of our website.
Finding long-tail keywords to expand our semantic core and use them in ad campaigns.
Analyzing backlinks to check their quality and naturalness and control the growth dynamics of the link mass.
Spying on ads of competitors and keywords they use for contextual advertising.
Solving our tasks
Competitor analysis
The first stage of our strategy was to analyze our competitors' positions and detect keywords they use in contextual advertising. Competitors were selected based on Serpstat data as well as on the results of a manual analysis of Google SERP for high, middle, and low-frequency queries.

Competitor analysis is an essential step in a comprehensive niche analysis and keyword selection. To see what's going on the market:

Go to Web Analytics → Domain Analytics → SEO Research → Competitors:
Next, we needed to spy on the best competitor's pages to use their ideas and rank higher. Enter a keyword (in our case, affiliate marketing) and go to Keyword Research → SEO Research → Top Pages. You'll see pages that rank for the same keyword:
Click on the competitor's link to check the list of keywords it ranks for (we add them to our semantics):
One of the best Serpstat tools for ACCESSTRADE is the Domain vs. Domain feature. This tool allows you to find the common and unique semantics of your competitors compared to your domain.

Go to Web Analytics → Domain Analysis → SEO Research → Domain vs. Domain. Select your competitors and click the Compare button.
Our next step was to identify our competitors in paid search and check their keywords for contextual advertising. Enter the domain in the search bar and go to Domain Analytics → PPC Research → Competitors. Here you will see a list of domains that are your competitors in paid search. You can check their keywords by clicking on the link.
Zebo: How We Used Serpstat To Analyze Competitors And Check URLs
Finding long-tail keywords
Long-tail queries are keywords with a low frequency that are characterized by high conversion. Long-tail keywords are more effective because they target people who are looking for specific information or a particular product, guide, or service to solve their problem. If you optimize the pages of your site for keywords with a long tail, this will bring you undoubted benefits. It will be easy for you to achieve high rankings in search engines, get high-quality traffic, and convert this traffic to loyal customers.

To find such keywords, we use several Serpstat reports. First, we go to Keyword Research → SEO Research → Keyword Selection. Then, you need to apply filters: choose Number of words in a keyword → more → [number of words]:
You'll get a list of keywords containing more than 3 words in a phrase.

Next, we need to find keywords that are semantically connected to our keyword. Related Keywords report is the perfect answer. Go to Keyword Research → SEO Research → Related Keywords.
Search Suggestions report will help you find a list of search suggestions related to the researched query. These are popular search queries that pop under the search bar as you start typing the query. Go to Keyword Research → SEO Research → Search Suggestions.
By clicking Only questions button you can see a list of all interrogative search suggestions containing the query. Serpstat arranges search questions depending on the wording. These are questions asked by our target audience.
One more useful report is the PPC Keyword Selection where you can find long-tail keywords for your ad campaigns. Go to Keyword Research → PPC Research → Keyword Selection and apply the filter:
Checking ad campaigns of our competitors
Why spend time analyzing competitors before launching an advertising activity? Competitive analysis will significantly help out when planning and adjusting the promotion. It will help for:
Defining the basis for budget planning.
Building an advertising strategy in context.
Adjusting the brand development strategy as a whole.
Choosing a channel or site in advance and based on facts.
Increasing market knowledge - your own and your team.
What do we need at this stage? Go to Keyword Research → PPC Research → Keyword Selection. This report allows you to see the list of ads and paid keywords from Google top-100 results.
In Ads Examples report you can see the example of ads a domain uses in Google AdWords.
Next, go to Keyword Selection → PPC Research → Ads Research if you want to analyze ads in contextual advertising. This report shows ads that you can see in search results along with their landing pages.
How To Collect A Semantic Core For Contextual Advertising And Get Maximum Outreach
Checking our backlink profile
As one of the ranking factors, links can positively affect the position of a site in SERP. We used Serpstat to control the number and quality of our backlinks as well as competitors' links. It was a necessary step to examine links and anchor lists of top-competitors, analyze the quality and naturalness of the backlinks, and control the growth dynamics of the link mass.

Serpstat Backlinks report provides general information on the backlink analysis module: referring domains and subdomains, backlinks leading to the analyzed domain, referring homepages, IP addresses, and subnets, and the unique indicator of domain authority.
In Serpstat, you can also check backlinks for link building. Enter your domain and check these parameters:
1
Domain authority. Serpstat Domain Rank is an indicator of domain authority on a scale from 0 to 100.
2
Backlink quality. We recommend that you pay attention to the list of referring domains and anchors' list. At this stage, you need to make sure that the site's link profile is not full of suspicious sites and spam anchors.
3
Link mass growth dynamics. A sharp rise or fall, in most cases, indicates the manipulation of link builders with backlinks.
4
Malicious sites. Malicious sites are those blocked from viewing by Google Chrome (you see a warning if the content that you're trying to see is dangerous or deceptive).
Serpstat Backlink Analysis Tool: A Comprehensive Guide
Performing Site Audit
A technical SEO audit is a detailed check of a site for internal issues and requirements of search engines.

An audit is often carried out when the site is under the sanctions of search engines: positions decrease, and traffic drops sharply. In this case, an audit allows you to find errors, fix them, and return to the previous position.

You also need an SEO audit when everything is fine with the site: traffic is growing, and positions are gradually increasing. You can further speed up the growth of the website by identifying and correcting technical issues.

You should perform a detailed site check even if you use only contextual advertising. It will help you find minor issues and severe problems so that you can safely work on other promotion methods.

We added our website to the list of projects and started the audit:
When the audit is over, the dashboard updates and an SDO score appears. It shows the level of optimization of our domain. Serpstat shows 82% SDO for our domain. This means it is a good result, but another 18% can improve the site.

To see technical issues of the site, click on any of the indicators in the summary report or go to the reports from the menu on the left. Serpstat not only indicates specific problems on the site but also gives recommendations on how to fix them. The tool also notes the corrected issues since the last audit on the site.
Effective Site Audit With Serpstat: Tool Overview
Results we got
1
We gathered the list of relevant competitors in the affiliate marketing niche, analyzed their strategies, and adopted them.
2
We succeeded in expanding our semantic core with long-tail keywords that our competitors use.
3
We found the list of keywords to use in ad campaigns by spying on our competitors and finding keywords that we missed in our campaigns.
4
We fixed all our technical issues thanks to the recommendations of the Site Audit tool.
5
We performed an analysis of our backlinks to check their quality and naturalness and control the growth dynamics of the link mass.
6
We analyzed the competitor's link profile and found new resources to build the link mass of our project.
Conclusion
Thanks to regular analysis of our site using Serpstat, we are always aware of how to improve our rankings and launch successful ad campaigns in the niche of affiliate marketing.

The service eliminates the need to manually scroll through dozens of pages of competitors' websites and considerably simplifies the technical analysis.

Learn how to get the most out of Serpstat

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