Using Serpstat In The Affiliate Marketing Niche: Experience of ACCESSTRADE
Competitor analysis is an essential step in a comprehensive niche analysis and keyword selection. To see what's going on the market:
Go to Web Analytics → Domain Analytics → SEO Research → Competitors:
Go to Web Analytics → Domain Analysis → SEO Research → Domain vs. Domain. Select your competitors and click the Compare button.
To find such keywords, we use several Serpstat reports. First, we go to Keyword Research → SEO Research → Keyword Selection. Then, you need to apply filters: choose Number of words in a keyword → more → [number of words]:
Next, we need to find keywords that are semantically connected to our keyword. Related Keywords report is the perfect answer. Go to Keyword Research → SEO Research → Related Keywords.
Serpstat Backlinks report provides general information on the backlink analysis module: referring domains and subdomains, backlinks leading to the analyzed domain, referring homepages, IP addresses, and subnets, and the unique indicator of domain authority.
An audit is often carried out when the site is under the sanctions of search engines: positions decrease, and traffic drops sharply. In this case, an SEO auditing allows you to find errors, fix them, and return to the previous position.
You also need an SEO audit when everything is fine with the site: traffic is growing, and positions are gradually increasing. You can further speed up the growth of the website by identifying and correcting technical issues.
You should perform a detailed site check even if you use only contextual advertising. It will help you find minor issues and severe problems so that you can safely work on other promotion methods.
We added our website to the list of projects and started the audit:
To see technical issues of the site, click on any of the indicators in the summary report or go to the reports from the menu on the left. Serpstat not only indicates specific problems on the site but also gives recommendations on how to fix them. The tool also notes the corrected issues since the last audit on the site.
The service eliminates the need to manually scroll through dozens of pages of competitors' websites and considerably simplifies the technical analysis.
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