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Content Marketing 15 min read February 14, 2023

Ultimate Guide to Guest Posting in SEO

 The Essential Guide to Guest Posting in SEO
Bohdan Dovhaliuk
Bohdan Dovhaliuk
Blog Editor at Serpstat

Are you curious about how to submit a guest post the way it would be accepted? Then you are in the right place :) In this article, we explore the mutual benefits of guest posting, key strategies for successful submissions, and methods to navigate common challenges in guest blogging. 

Are you a content creator, marketer, or an SEO expert who highlights guest posting as a vital factor of an SEO strategy? Whatever your specialty is, understanding the nuances of guest posting can significantly contribute to your success, helping you to build a stronger online presence and expand your professional network.

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What Is Guest Posting in SEO?

Guest posting in SEO, widely known as guest blogging, involves writing and publishing an article on another website. It’s pivotal in SEO for extending audience reach, enhancing search engine rankings, and cementing brand authority.

When you engage in guest post submission, it's a mutually beneficial tactic. Through submitting blog posts, the writer gains valuable backlinks and increased exposure. In contrast, the hosting site receives quality content, adding to its informational richness. 

This method of guest post submit is not merely about placing content elsewhere; it's about delivering high-quality, relevant articles that resonate with the host's audience, driving targeted traffic, and boosting online visibility for both the contributor and the host's website.

Advantages of Submitting Guest Posts

Guest blogging has the potential to boost lead generation significantly. According to Optinmonster findings, approximately 60% of blogs produce 1 to 5 guest posts monthly, contributing significantly to website traffic.

Understanding how to submit a blog for guest posting unlocks a range of benefits for content creators and marketers. When you engage in the process to submit guest post content, you're leveraging a powerful tool for digital growth. The benefits include:

1.Enhanced SEO due to Link Building: Submitting guest posts can enhance your SEO by providing valuable backlinks from authoritative websites and diversifying your link profile, ultimately improving your website search engine rankings.
2.Improved Brand Awareness, Broader Reach and Increased Traffic: By mastering how to submit blog posts effectively, you gain access to new audiences, expanding your reach and driving more targeted traffic to your website.
3.Network Growth: The submit guest post process helps forge new professional relationships, widening your network within your industry.
4.Social Media Expansion: Including social media profiles in guest posts can boost your social media following and engagement.

Thus, submitting guest posts is a strategic method to showcase your expertise and position your brand in front of a relevant, engaged audience. As per insights from Outreach Monks experts, guest posts account for the acquisition of the majority, or 65%, of backlinks.

Four Tips on Successful Guest Post Submission

Mastering how to write a guest post is essential, but success often hinges on your approach to submit guest posts. A well-crafted pitch is a vital element of it. When crafting your pitch, make sure to:

1.Showcase Familiarity with the Host's Blog: Your pitch should reflect a deep understanding of their content and audience.
2.Adhere to Submission Guidelines: Following the specific guidelines for submitting guest posts laid out by the host site is crucial.
3.Include Work Samples: Share examples of your previous work to establish credibility.
4.Propose Multiple Topics: Offering a variety of topics demonstrates your versatility and increases the likelihood of acceptance.

By incorporating these elements, your pitch will stand out in the crowded space of guest post submissions, increasing your chances of successful collaboration.

Examples, Templates and Tools for a Guest Post Submission

1.Guest Post Proposal Letter:

Dear [Recipient's Name],

I hope this message finds you well. I am interested in contributing a guest post to your [Website/Blog Name]. After thoroughly enjoying your website's content and understanding your audience's interests, I believe my article would be a valuable addition.

Title: [Proposed Title of Your Guest Post]

Here's a brief overview of the proposed article:

[Provide a concise summary of the topic, key points, and the value it offers to the readers.]

This article aligns well with your website content and audience. Moreover, I am committed to delivering high-quality, original content that meets your editorial guidelines.

Please find attached my writing samples for your reference.

[Attach 1-2 relevant writing samples or links to your previous work.]

I would be honored to contribute to your website and look forward to the opportunity. If you are interested in my proposal, kindly let me know the next steps and any specific guidelines or requirements you have for guest contributors.

Thank you for considering my submission. I am excited about possibly collaborating with [Website/Blog Name].

Warm regards,

[Your Name]

[Your Contact Information]

2.Follow-Up Email Templates:

Initial Follow-Up (1-2 weeks after sending the proposal):

Subject: Follow-Up: Guest Post Proposal - [Your Proposed Title]

Dear [Recipient's Name],

I hope you are doing well. I am following up on my previous email regarding the guest post proposal I submitted for your consideration. I understand you may be busy, but I am eager to contribute and would appreciate any updates or feedback you may have.

Thank you for your time, and I look forward to hearing from you.

Best regards,

[Your Name]

Second Follow-Up (2-3 weeks after initial follow-up):

Subject: Gentle Reminder: Guest Post Proposal - [Your Proposed Title]

Dear [Recipient's Name],

I hope this email finds you in good health. I'm contacting you again regarding the guest post proposal I sent a few weeks ago. I remain enthusiastic about the opportunity to contribute to your website and would love to know if there's any progress or feedback on my proposal.

Your consideration is greatly appreciated, and I'm here to address any questions or concerns you may have.

Warm regards,

[Your Name]

3.Communication Progress Tracking Strategy:

To track communication progress effectively, consider these strategies:

  • Use a spreadsheet or project management tool (e.g., Google Sheets, Trello, Asana) to log each communication instance, including dates, email subjects, and the status of your outreach (e.g., sent, replied, accepted, rejected).
  • Set up email labels or folders to categorize guest post-related emails, making finding and reviewing your communication history easier.
  • Implement a calendar reminder system to schedule follow-up emails at fitting intervals.
  • Consider using email tracking tools like Yesware or Mailtrack to receive notifications about opened emails. It can help gauge interest and prompt timely follow-ups.
  • Maintain a polite and respectful tone in all your communication, even during follow-ups, to ensure a positive impression.
4.Tools for Monitoring Guest Posting Communication:

Here are some tools that can help monitor guest posting communication:

  • Email Tracking Tools: As mentioned above, Yesware, Mailtrack, and HubSpot Sales Hub are popular options for tracking email opens and clicks.
  • Project Management Tools: Trello, Asana, or can help you organize and track your guest posting outreach efforts.
  • Customer Relationship Management (CRM) Software: CRMs like HubSpot, Salesforce, or Zoho CRM can help you manage and track your interactions with website owners and editors.
  • Google Sheets or Excel: Simple spreadsheets can be effective for manually tracking your outreach efforts, emails sent, and responses received.

Using these templates and strategies and suitable tracking tools, you can increase your chances of successfully pitching guest posts and effectively managing your guest posting communications.

Procedure for Guest Post Submission

The process to submit a guest blog post involves a series of well-defined steps:

1.Research Blog Guidelines: Before you submit a guest post, familiarize yourself with the target blog submission criteria.
2.Topic Selection: Choose a topic that aligns with the blog industry, ensuring it resonates with their audience.
3.Pitching: Reach out to the blog editor or owner with a well-crafted pitch. It is a crucial step when you submit a guest post.
4.Await Confirmation: After submitting your pitch, wait for the editor's confirmation.
5.Writing the Post: Once your pitch is accepted, craft a high-quality post that meets the blog guidelines and formatting expectations.

Following this procedure helps ensure that your efforts to submit guest blog posts are successful and mutually beneficial.

Steps of the process to submit a guest blog post.

Three-Step Strategy for Submitting Guest Posts

1.Get Organized: To streamline your SEO, submit a guest post strategy and create a spreadsheet to track your efforts. Record details such as website name, URL, topics covered, ideas for guest posts, and follow-up dates. It is vital in managing multiple submissions efficiently.
2.Find Opportunities: Seek out websites in your business industry that accept guest posts. Use specific search strings on Google to discover these platforms.
3.Pitch Your Idea: Customize each pitch when you submit a guest post, especially for business and SEO-related content. Demonstrate your understanding of the blog focus and audience, ensuring your content is distinct.

A structured approach enhances the effectiveness of your efforts to submit guest post business and SEO articles, increasing the likelihood of acceptance and publication.

Top Five Reasons Why Your Guest Post Submission Might Fail

1.Ignoring Post Length Requirements: One of the critical aspects to remember when you learn how to submit guest posts is adhering to the word count guidelines.
2.Irrelevant Topics: A common reason for rejection when you submit a blog post is choosing a topic that doesn't align with the host's industry or audience interests.
3.Differing Voice Tones: The tone and style of your submission should match the hosting blog established voice.
4.Formatting Issues: Not following the specific formatting requirements can lead to the rejection of your blog post submission.
5.Spelling and Grammar Mistakes: Poor spelling and grammar are often deal-breakers in the submission process.

By addressing these common pitfalls, you can enhance the success rate of your submissions and effectively contribute valuable content to your chosen platforms.

Top Eight Sites to Submit Guest Posts

For those wondering how to submit a blog post effectively, these seven sites offer prime opportunities:

1.TechWyse: A digital marketing-focused platform. Fits for submitting blog post efforts in the industry.
2.MarketingTechNews: A great site for marketing technology-related content. 
3.Mangools Blog: A good choice for SEO and marketing tool topics.
4.RankWatch Blog: Suitable for digital marketing and SEO articles. 
5.Jeffbullas’s Blog: A site dedicated to marketing and blogging strategies recommended for submit blog post activities. 
6.Search Engine Watch: Excellent for search engine news and strategies. 
7.Content Marketing Institute: The go-to site for content marketing insights and strategies.
8.Search Engine Land: An interesting website for search engine news and strategies.

These platforms are relevant for those looking to submit blog post, especially in the fields of SEO, marketing, and digital strategy.

Are you searching for a robust tool to help you optimize your content for SERPs?

Try a 7-Day Free Trial to experience the features that Serpstat can give you.

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Guest posting in SEO is a key strategy for digital marketers, offering benefits like improved SEO, expanded reach, and network growth. Success in this area requires a thoughtful approach, including understanding the host's audience, adhering to submission guidelines, and crafting compelling pitches. Avoiding pitfalls such as irrelevant topics and formatting errors is crucial.

In summary, effective guest posting boosts visibility and adds value to the digital community, playing a vital role in the growth and presence in the digital marketing landscape.


A guest post is an article or blog post written and published on a website other than your own. It's a popular method for writers and marketers to gain exposure and backlinks by sharing their expertise on other platforms.

To submit a guest post, identify a website or blog in your industry that accepts guest contributions. Then, carefully read their submission guidelines and craft a pitch or article that adheres to their requirements and resonates with their audience.

Submitting guest posts can significantly enhance your online presence. It helps build backlinks for SEO, reach broader audiences, establish your authority in an industry, and expand your professional network.

Yes, most websites have specific guidelines for guest post submissions. These include content length, topic relevance, formatting style, and unique content requirements. Always review these guidelines before submitting your post.

Yes, you can submit guest posts to multiple sites as long as each post is unique and tailored to the specific audience and guidelines of each site. It's essential to avoid duplicate content, which can negatively impact SEO.

Select a site that aligns with your industry and has a similar target audience. Look for websites with good domain authority and a solid readership base to maximize the impact of your guest post.

Your submission should include a well-written, relevant article, a brief author bio, and, sometimes, a proposal of potential topics. Including links to your previous work can also bolster your credibility.

Response times vary depending on the website. Some sites may respond within a few days, while others might take weeks. It’s important to be patient and follow up if necessary.

Typically, once you submit a guest post, it becomes the property of the host website. Republishing the same content on your own blog is often discouraged and can lead to SEO penalties for duplicate content.

You can create ideal SEO-powered content by analyzing competitive topics and in-depth research of keywords using Serpstat, which has AI tools to do this quickly and efficiently. And you can do this with our ChatGPT Plugin as well.

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