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Content Marketing 11 min read

How To Submit A Guest Post To Serpstat Blog?

serpstat guest posts
Editorial Head at Serpstat
Stacy Mine
Editor at Serpstat
Our ultimate goal is to make the Serpstat blog as helpful as possible for our readers. Every day we receive dozens of guest post applications and are always open to cooperating with brilliant marketing experts. Unsurprisingly, not all submissions get our approval and end up on the blog pages.

But don't worry, even though we do have high standards for our guest authors, they are pretty reasonable.
If you take a responsible approach and prepare a high-quality expert piece, we will be happy to welcome you to our blog.
Please make sure to read the guidelines carefully, so that both of us are happy with the result!

What's your benefit in writing a guest post for Serpstat?

The value of guest posting can't be underestimated, and you as a marketing professional are well-aware of that. That's why you're here, I suppose?

Don't stay in the background, share your knowledge with our readers and showcase what a great expert you are!

Here are some great reasons to write a guest post:
Share your expertise with thousands of readers;
Promote your company;
Get high-quality, relevant, trusted backlinks;
Get your article promoted on our social media and weekly newsletter;

What are our guest post requirements?

I get many questions from potential guest authors about how to write or style an article, so here you will find a list of our basic requirements.

If there are still questions left unanswered after you've finished reading this post, feel free to ask the editor you're in contact with, and they will be happy to assist you.
We only publish articles for free; there are no advertising posts on our blog.
So don't expect a reply if you offer us paid content.

Therefore, the only way for you to get your article published is to make it a unique, high-quality, and well-researched piece.

Content guidelines

First and foremost: Your content must be valuable to the reader.
Only submit unique content on topics you're an expert in.

Plagiarism is prohibited.
If you copy an article from another site and rewrite it a bit to avoid plagiarism detectors, your content will be rejected.
Use numbers, statistics, and data as much as possible.
Refer to practical experience, link to reputable sources, and support your statements with facts. Always link to the data recourse.
Use images and screenshots to illustrate your points.
Always give credit where it's due.

Please don't add stock images to the article just to fill up the space. Only add images that bring additional value.
Refer to Orvel's Six Rules for Writing:
  • Never use a metaphor, simile, or another figure of speech that you are used to seeing in print.
  • Never use a long word where a short one will do.
  • If it is possible to cut a word out, always cut it out.
  • Never use the passive where you can use the active.
  • Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
  • Break any of these rules sooner than say anything outright barbarous.

Technical requirements

min 3500 words;
Long-form comprehensive texts are a must.

In some cases, it can be negotiable, as long as the article is well-researched and fully covers the topic. Feel free to discuss it with the editor you are in contact with.
Only submit a shorter article after the editor's approval, otherwise, it will not be accepted.
a list, a set of bullet points or a table;
quote from an expert or a video;
5+ internal links: look through the Serpstat blog for additional articles that are relevant to your post.
3+ external links: use the opportunity to link to a blog or a page that adds additional value to the reader.

Publishing process

As previously mentioned, we receive dozens of requests daily.

When you first submit the draft of your article, it gets immediately put in line for approval and editorial preparation. Due to the big number of guest post submissions the Serpstat blog receives, the line gets quite crowded, so the process might take a while.

By submitting your guest post to the Serpstat blog, you agree that:

  • The editor has the right to make final changes to the article, according to Serpstat's editorial guidelines.
  • It's completely up to the editor to determine when your guest post gets published.

Don't worry, a high-quality article will not go to waste. But we only agree to publish your posts on our own terms and in a timeframe that is convenient for us.
When you first submit your draft, please make sure to provide full editing access to the document. It will significantly speed up the publishing process.

What should you write about?

Among the Seprstat blog readers, there are both beginners and experts, which means that our audience is interested in various types of articles: from basic and simple to the most complex ones.
Currently, our main priority is complex materials and Serpstat use cases.

Describe what you are good at. It may be online marketing research and guides; content, SEO and PPC growth hacks, or valuable ideas of using Serpstat for newbies and pros.
It's all about your article highlighting your real experience and being beneficial for the reader.

Research examples:

Research in the world of Internet marketing is vital at all times because you always need to be aware of all new products and changes.
Examples of cases:

Another way to contribute is to share your experience with the service. We are glad that our product helps your business achieve its goals, and we are happy to share your experience with the blog readers.

Article topics

These are some topics you can choose from.

If you didn't find anything that fits, feel free to suggest a different topic in your submission form.

As long as it's within your expertise and fits the theme of our blog we would be happy to consider it.
Free topic ideas for guest authors
Best SEO Tools List To Use In 2022
Content Marketing Trends (Infographic)
How To Measure The ROI Of Your SEO And Link Building Campaigns
Tips For Training A New SEO Team
How To Measure SEO Performance
SEO Report Template
Why Closed-loop reporting is crucial for SaaS success
Best Wordpress SEO Plugins
X eCommerce Website Redesign Hacks
10 Tips to Help You Promote on YouTube
How to Reach a Wider Audience by Bringing Your Old Posts Back to Life
Five Ways to Build Trust With Your Audience via Content Marketing
How to Increase Website's Crawl Speed
What is CTR And How To Increase It In Paid Search Advertising
How To Become A Serpstat Partner Or Blog Expert: 8 Ways To Collaborate With Us
Ready to become a guest author? Fill out the form below, and I'll email you to discuss the details.

Submit a guest post


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