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SEO 26 min read September 27, 2022

5 SEO Tips to Increase Your Organic Traffic in 2023

5 SEO Tips to Increase Your Organic Traffic in 2023
5 SEO Tips to Increase Your Organic Traffic in 2023
Sully Chaudhary
Sully Chaudhary
Content Marketing Expert at WriterArmy
Your website's organic traffic can help it reach the top of Google and other search engine rankings in 2023. It’s relatively easy to engage organic traffic and very cost-effective.

Still, it’s important to keep in mind that organic traffic, unlike paid traffic sources, is a marathon, not a sprint. It takes time for your best organic traffic practices to see results, but once you’ve established your strategies well, they work for you with minimal user input.

Today we will dive into a few of the most popular traffic sources and 5 steps one can follow to increase organic traffic.

What Are Traffic Sources?

Having a strong online presence requires a variety of traffic sources. Whether you have a website, blog, or social media accounts, your traffic determines your success. 

Traffic is commonly sorted into a few key categories, including direct, organic, paid search, social, email, and referral traffic, each of which works in a specific way.
Direct Traffic
Direct traffic sources, as their name suggests, are traffic sources that do not come from website referrals. Instead, they come from unique, unknown sources that directly access your content.
Organic Traffic
Traffic that comes to your site from unpaid search engine queries is typically considered organic traffic. It typically results from your inbound marketing and SEO efforts.
Paid Search Traffic
When you launch paid search campaigns on Google, Bing, or other online engines, the traffic that results is known as paid search traffic.
Social Traffic
Instagram, Facebook, Twitter, LinkedIn, TikTok, and other social media platforms are great tools for growing your account. The kind of traffic these sites produce is known as social traffic.
Email Traffic
Email traffic is produced when you properly tag your email campaigns with email parameters.
Referral Traffic
When individuals click on hyperlinks on other websites, not including traffic from social media platforms or search engines, the resulting traffic is known as referral traffic.

Among all these traffic sources, direct and organic traffic are the two most important, but for this article, let’s focus on organic traffic.

How to Check and Analyze Website Traffic Statistics: Beginner's Guide

Importance of Organic Traffic

Organic traffic is invaluable for many reasons – targeting specific audiences more likely to access your content. It's far more sustainable than other strategies and is one of the market's most competitive traffic-generating methods today.
Let’s take a closer look at each feature to understand why they’re so valuable.
It’s Targeted
Organic traffic is significant for several reasons, but more than anything else, it’s so invaluable because it’s targeted. Anyone visiting your website will likely be doing so because they’re looking for specific information, and your site can provide appropriate answers. 

Organic traffic comes into play when the users accessing your content input specific queries into their search engine. The terms they use to define their query cue search engines like Google to hunt for articles that seem most relevant. The unpaid articles that pop up first on your search results page are the ones that search engines determine to be the best match for your needs, and that’s how your organic traffic is born.

It's important to keep in mind that your search engine doesn't match a user query word-for-word. Instead, it takes the user’s search intent into consideration to present them with a SERP (Search Engine Results Page) that satisfies their query’s intent.

It’s Sustainable
One can say that Pay-Per-Click (PPC) traffic generators are more appealing because they tend to work faster than some SEO-driven organic strategies. But PPCs have one huge pitfall: they aren’t sustainable. Such generators require near-constant supervision, from investments to maintenance and manipulation. You can lose a lot of valuable time in the long-run working with them. Moreover, they stop working for you when you stop spending your hard-earned money on ads or relevant content. 

On the other hand, there is organic traffic — a high-impact, low-cost, long-term solution that requires little maintenance once established. 

SEO strategies are constantly changing, so you can never fully step away from the traffic-generating processes, but with organic methods, you’re much closer to an automated system than you ever could be with a PPC system in place.

It’s Competitive
To be a ranking authority online, you must engage in organic traffic-generating strategies like SEO. 

Some top-ranking sites pay upwards of $100,000 per month on SEO to hit their targeted keywords and beat their competition. So to even have a chance of ranking with them, you must be involved in SEO strategies.

But the beauty of powerful SEO practices is that you don’t have to have a massive SEO budget to outrank your competitors. Because as David Farkas, the founder and CEO of The Upper Ranks, puts it, “if you dominate search results, it’s easier to dominate your market.”

When your content is on the first page of a Google, Bing, or Yahoo search results page, it’s an incredible advantage because there is no way for your competition to duplicate how you got your results. They can’t reverse-engineer your content experience to benefit themselves as they can with PPC. Hence, until other articles outperform you with keywords, relevance, or search intent matching, you’ll continue to rank higher on SERPs than competing sites.

Additionally, once an article reaches a high rank on any given search engine, it becomes much more challenging to bump it off the first page because the more people click on it, the more relevant it will continue to be.

How to Get Organic Traffic?

Organic traffic is generated by different things. Primarily, it comes through your site’s ranking on any given search engine results page. The better you rank for specific search terms, the more organic traffic will be driven to your website. That’s why most current inbound marketing tactics and strategies are focused on increasing your rankings more than any other strategy. 

Search Engine Optimization (SEO) plays a key role in organic traffic. The more you optimize your site with specific search terms, the better you rank on search engines

Let's now discuss five actionable ways you can follow to optimize your organic traffic today.

5 Ways to Optimize Organic Traffic

You can optimize your website to gain organic traffic in several ways.

Primarily, you can do this by using effective headers and titles and optimizing your content from quality to relevance to variety within the body of your articles. You can also use tailored meta descriptions, well-developed backlink profiles, and increased website speed to ensure that your pages are optimized to gain you the most organic traffic they can, thereby improving your search engine visibility and individual page rankings.

Let’s dive into each of these systems to understand better how you can make them work for you.

#1: Use Effective Headings and Titles

Your headings and titles are crucial when it comes to increasing your organic traffic.

Titles tagged with the “<title> HTML” tag work to define your article. They serve as the most concise description of your page’s content and are one of the first things search engines like Google analyze when determining which articles to rank higher on a SERP.

It’s essential to be strategic when it comes to your titles to make them compelling not only to search engines but also to individual users. A few key things to keep in mind when you’re drafting your page’s title include:

  • Don’t use more than 70 characters. Anything more than that will be cut off on Google’s search results page, preventing users from reading the full title.
  • Always include the main keyword you want your page to rank.
  • Make your titles catchy with words and phrases that will draw readers in.
  • Try titling your articles with numbered lists or “How to’s” to draw readers in (i.e., “5 SEO Tips to Increase Your Traffic” or “How To Automate The Work Of An Internet Marketer”).
  • If you have room, add your company’s name at the end of your title heading to increase brand awareness.
While titles concisely reveal your article’s content, headings do the same for their structure. They work to break up chunky content, so your readers aren’t exhausted by blocks of unbroken text on your page. Additionally, they provide further cues to Google about your article’s content and the kinds of searches that may benefit from seeing it.

Headings should be broken down into <h2> tagged primary subheadings with your secondary keywords written in the title to improve rankings. Then, you can use <h3>, <h4>, <h5>, and <h6> subheadings to further split up your content.

Theoretically, it should look something like this:

#2: Optimize Your Content for Searches

Optimizing your content for searches involves different steps that may seem overwhelming initially. Fortunately, the more you work with them, the easier they become to use until soon enough, they’re second-nature, automatic practices. 

Optimizing your content starts with ensuring you have compelling titles and headings because those are the two-page elements that Google and other search engines will pay the most attention to in the beginning. Then, you’ll want to develop original, high-quality content with the most relevant information and feature it across several content types.
  • Create High-Quality Original Content
Unique content is a primary reason users repeatedly return to a site. Your site's visitors are more likely to return if you offer unique content in your own style.

It's important to remember that while it's nice to produce a lot of blog posts and articles, it's even more vital that everything you make is of the highest possible quality. More than anything else, quality determines your authority on a subject and can decide whether a user revisits your website. 

You should always:
  • check for spelling, punctuation, and grammar errors;
  • break up your text into manageable sections;
  • include relevant images, graphics, and other visual content;
  • reference appropriate statistics.

Further, you must feature 100% original content. It helps to differentiate your website from others and gives you a competitive advantage regarding SEO and your online visibility with SERP rankings. 

And, yes, in a world of clickbait-y, copycat content, producing your original content is challenging and requires a lot of research, time, and creativity. Still, there are tools available that can help you succeed. For example, Google Analytics can help you see what your audience's interests are so that you can generate ideas targeted to them.
You can also use Serpstat Keyword Research tool to overview the most popular keywords and find out what your audience looks for on the Internet. How does it work?

The tool fetches all search terms containing your set keywords. You can see different reports, including: 

  • "Keywords Selection" report – organic keywords associated with the researched one that domains are ranking for in Google's top-100 results. 
  • "Related Keywords" report represents all search queries that are semantically related to the searched keyword. This is where you can check and use new variations of the queries. 
  • "Search Suggestions" report shows the queries offered to users under the search bar.
  • "Search Questions" report is where you can see all question forms of search suggestions. These are questions that include a selected keyword that users are looking for an answer to.

Would you like to make the most out of Serpstat Keyword Research tool?

You can simply try how it works by yourself!

Click the button below to get a free 7-day trial :)

  • Feature Relevant Content
One way to ensure your content consistently ranks on the first page of Google and similar search engines is by ensuring it's fresh.

If you only draft content on out-of-date, irrelevant topics, users will have no reason to access your site, and search engines will have no motivation to promote your articles among their top-ranked results. Similarly, suppose you draft content that becomes outdated with time. In that case, it will also fall off ranked recommendations if you don't regularly update it to reflect the appropriate changes in technology, news, or whatever else. 

Remember: search engines prefer shiny, new articles far more than older, potentially outdated ones. Maintain a high ranking on SERPs by regularly refreshing and repurposing your content.
  • Play with Different Types of Content
Once you have your titles, headings, quality, and relevance nailed down, take the time to play with different content types and expand your repertoire beyond just what you're most familiar with.

Several variations are available, and each has many benefits that can help push your ranking to the top of your SERPs, and the better your mix of content is, the more your audience will return to read what you have to say.

A few key content types include:

  • product reviews;
  • buyer's guides;
  • newsletters;
  • shopping galleries;
  • how-to's;
  • case studies;
  • e-books;
  • blogs;
  • white papers;
  • infographics.

#3: Create Click-Driving Meta Descriptions

A meta description summarizes an article’s content, typically found beneath the work’s title on a search results page. Essentially, it’s a quick pitch to help readers understand your article and convince them that it is worth their time, so they are a crucial factor in driving your click rate.

It’s important to note that meta descriptions are not as significant to Google’s ranking algorithm as other page elements, like the title and headers. Still, they are vital to your audience in serving as a preview of your content.

By writing compelling, descriptive meta descriptions, you increase your chances of drawing in new readers by 5.8%, so let’s look at a few essential tips you can follow to write the best meta descriptions for your content and click rates.
  • Keep it Casual
While some articles and blog posts call for more technical jargon and professional language, your meta description is no place for it. Instead, focus on keeping your description as casual as possible while maintaining your brand voice to communicate the article’s content quickly. This way, it’s easier for readers to understand the article and increase your click rate.
  • Be Concise
Your meta description is no place to be wordy. You’ll want to keep the text you place in the description as clear and concise as possible so that audiences can scan it and so that you don’t get truncated.

Remember, meta descriptions have a character limit of 120 words before your search engine cuts off the rest of the text, so make the most of that word count and be strategic about the language you use.
  • Use Keywords
One of the best ways to increase your article’s visibility through the meta description is by including your primary keyword as early as possible within the text. That way, you increase its visibility and prevent the possibility of it getting truncated. You can use the previously mentioned Serpstat Keyword Research tool to find the best keywords for your article.

We believe that one more toll will be of use to you – Keyword Trends. This is a new tool that shows the most popular queries for a selected city and country in real-time. So, this is the way you can identify the most trending keywords and use them on a site, increasing traffic.

My Google Rankings Dropped: Why and How to Fix It?

  • Include a CTA
A CTA (Call to Action) is an invaluable technique to encourage your audience to take a specific action. By including one in your meta description, you can prompt readers to “Read More,” “Learn More,” “Read to Find Out,” and much more.
  • Don’t Copy Yourself
When drafting a new article, keeping up with all the various elements involved in optimizing it for SEO can be quite the laundry list. It may be tempting to save time by copying meta descriptions you’ve written for other similar articles and reusing the copy.

But by creating brand new meta descriptions, you increase your SERP visibility chances in the long run.

#4: Develop a Diverse Backlink Profile

Another fundamental way to improve your organic traffic online is by developing a diverse backlink profile. It's listed among the top three ranking factors according to Google, and a surprising 91% of all webpages receive little to no organic traffic from Google because they don't have backlinks.
Backlinks, also known as external or inbound links, appear on outside websites and link back to your page. Essentially, they work to show search engines and audiences that your site’s content is worthwhile. The more outside websites reference your site with backlinks, the more credibility you have with search engines, allowing you to rank higher on SERPs.

But developing a diverse backlink profile isn’t the easiest feat. To do it right, you’ll need to have backlinks on several different pages across a wide range of outside websites, including reference pages, directories, news sites, and blogs.

There are a few key strategies you can implement now to develop your backlink profile:

  • Create high-quality content that websites will want to link to.
  • Use top referral sources from your website.
  • Form partnerships with websites you send outbound links to.
  • Use Google Search Console's Top Linking Sites report to see what content you already have backlinks on and use that to develop similar content.
  • Work with SEO tools to find out where your competitors have backlinks and use their sources to develop backlinks for your site.
  • Build backlinks off of your competitor's broken links.
  • Create useful infographics that others will want to reference.
Tip: You can also use internal links to increase your organic traffic by linking to your articles' content. This can help your readers navigate your site more efficiently and increase the time individuals spend on your pages.

#5: Increase Your Website’s Speed

No one likes slow-loading websites. They’re frustrating and a huge waste of your reader’s time. In fact, nearly half of all internet users expect their web pages to load in two seconds or less.

What’s more, Google and other search engines find them annoying as well and don’t rank them as highly across their search results pages to give their users a better online experience. So even if you follow all the other tips in this article, if you have a slow-loading page, Google won’t rank you highly.

There are a few different reasons why your website may be running slowly, including:

  • Poor-quality website hosting platforms.
  • Too many HTTP requests.
  • Increased code density.
  • Large image and media resolution sizes.
  • Excessive amounts of ads.
  • Outdated CMS tools.
  • Lack of a proper CDN.

Fortunately, there are a few easy fixes that can have you up and running faster than before with a minimal amount of work.

Checking your website's loading speed would be a much easier task if you use the Site Audit tool from Serpstat. Not only that, the platform will show you all the technical issues that exist on the site, as well as the possible ways to fix them. 

Want to learn how to fix on-site issues and boost your Google rankings with the Site Audit tool?

Follow the link below, and sign up for a free 7-day trial

  • Reduce Image Resolution
Perhaps the fastest way to decrease your website’s load time is by reducing the size of your high-resolution images. Images are essential to websites and can play a significant role in bringing in audiences, but the higher their file size, the longer they take to load. By compressing these images, you guarantee that your website will be faster.

Image compression tools are readily available online through resources like Adobe Photoshop.
  • Reduce Your HTML, CSS, and JavaScript Presence
While images can be reduced in size and resolution to help your site load faster, the same can work for your site’s code. 

Web developers can do this by cutting unnecessary lines of code, spaces, punctuation marks, and other characters that clog up your pages. Then, they can compress the remaining information if the files exceed 150 bytes in size to make for faster web page load times.
  • Use an Appropriate CDN
A CDN, also known as a Content Delivery Network or Content Distribution Network, is a collection of geographically distributed servers that website owners use to host their websites around the globe. They deliver your site-related content, including HTML files, images, and videos, to your audience based on location.

So if you are a website based in America with a strong user presence in England, you can use a CDN to host your site in the appropriate European region to reduce your webpage’s load time in England.

Key Takeaways

Organic traffic has many steps and elements you must keep in mind when creating content. Creating your best organic traffic flow from keyword-filled headers, titles, and meta descriptions to a developed backlink portfolio takes a lot of work up-front.

But the good news is that once you start implementing these strategies, keeping up with them becomes second nature, and they’ll work for you much longer than you work on them.

Organic traffic strategies are a long game when it comes to traffic gathering. Still, by the time they start working for you, you will have saved much time and money. You’ll have a well-developed audience of targeted users who are more likely to engage with your content, increase your click rates, and bump you up on your SERPs.

Remember, if all these strategies seem overwhelming, focus on successfully implementing them one at a time. The more comfortable you become with each one, the sooner you can graduate to the next, and soon enough, you’re sure to have one of the top-ranked pages across your favorite search engines.
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