How To Build A Perfect Landing Page For PPC
You should optimize your landing page to ensure that your PPC campaign produces the best results possible and doesn't get lost in the sea of websites.
Most of the small businesses spend between $9000 to $10,000 on their Google Ads campaign; therefore, it is essential to create a perfect landing page to get the most out of your advertisements.
Here are the eight best practices you need to follow for building a highly optimized landing page for your PPC campaigns:
#1: create Landing Page relevant to the targeted keywords
You need to make sure that the landing page is relevant to the bidding keyword, and it delivers the best possible content.
For example, if your advertisement is targeting the keyword "cheap air tickets for London," then don't take your visitors to the "best places to visit in London" page.
Here is a perfect example of a PPC ad matching to it's landing page:
#2: write an engaging headline
You might not be able to have the exact keywords the visitor has searched for; therefore, write a compelling headline to convey your message and grab the attention of the visitors. Once you can entice users, then engage them with your content so that they will not leave the website.
Here are some of the points you should consider while creating a headline:
- be straightforward
- stay relevant to the keyword theme
- address the problems of the user, and provide an effective solution.
Here's an example of a good landing page headline:
#3: use imagery to connect with your audience
According to the research, online users engage with a landing page that has more realistic human imagery.
If you have a product-based website, then use interactive photos to engage your audience and online visitors. Also make sure to compress your images, optimize for the best size, and test on all devices.
Here's an example of using imagery properly in a landing page:
# 4: use Trust Signals for emotional connection
Here are some types of trust signals:
- contact details
- awards and recognition
- performance figures.
# 5: prove your worth
There are several indicators which you can add on your page to increase the social proof:
- number of likes and shares
- total number of followers/subscribers
- case studies
You need to be open to your audience and include the above social signals in your landing page to prove your worth and gain the confidence of users.
# 6: length of your Landing Page
Advantages of a short Landing Page:
- produces a large number of leads
- best for low ticket products
- ideal for offering free resources
Advantages of a long Landing Page:
- produces fewer leads but better in quality
- best for high ticket products
You need to find out which type of a landing page suits your business best, as choosing the wrong one may affect the overall performance of your PPC campaign.
# 7: including compelling Call-to-Action
To increase the chances of converting, place call-to-action in such a way that it is the first thing visitors see when they visit your landing page via paid advertisements.
# 8: Landing Page speed
According to a study, your conversion decreases by 7 percent if your landing page loads with a 1-second delay.
You can check the speed of your landing page using the Google PageSpeed Insights. If you think that your site is slow, then use the following methods to improve its speed.
- compress the photos, HTML, and CSS content
- use fewer plugins and widgets
- avoid unnecessary extensions
- change your hosting provider
It's crucial to improve the speed of your landing page because the visitor won't wait for the site to load as there are plenty of other options available online.
The final say
Create a landing page that is fast to load, mobile optimized, have the CTAs properly placed, and has social proofs, trust signals, and others.
You also need to write a killer headline to grab the attention of the users and follow up with quality content.
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