|SEO||– 6 min read –||May 3, 2019|
How To Incorporate Voice Search In Your SEO Strategy
Voice search: what is it and why is it important?
Focus on local search
"Searches that include "near me" will go to Google Business listings, so it's also essential to make critical information about your business clear and easy to find, both on your website as well as your "Google My Business" listing and other local directories," says Maria G. Durham, eCommerce advisor at Australia2write and BritStudent.
Concentrate on long tail queries and general topics
An interesting study result showed that the exact keyword was found in the title for fewer than 2% of all voice search results. Google will find an answer from a page even if the answer is not the primary content. If your content answers a question in 30 words or less, it's much more likely to be returned as a result. It's also important to write content in a natural way, without a lot of technical jargon or acronyms. A good way to do this is to create FAQ pages for your content. FAQ pages address questions in short answers and are more likely to rank higher in search results.
So what does this mean? Incorporate lots of long tail keywords in your website. A good tool to start with is Answer the Public; if you type in a keyword, it will generate loads of natural questions which can give you a good idea of the language customers might use. Here, I used the keyword "food" to generate questions:
Don't forget to optimize your paid ads strategy
What's next? Takeaways and next steps
The good news is we're still in the early stages of voice search technology, so this is the best time to optimize your SEO strategy and stay ahead of the curve.
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