How to Find and Fix 404 Error on Your Website
In this post, we're going to help you understand what threat 404 pages pose, how to find and fix them.
Why 404 Error Pages Are Dangerous for Your Site
However, if the 404 error occurred due to the page removal or typos in the link on a site, it may negatively affect search engine optimization. Why?
Why 404 Error Occurs
- Incorrectly typed in URL (e.g., typos in the address or missing '/' in the end).
- The page was deleted.
- The page was moved to a new address, and no redirect was set. In this case, users who had bookmarked the page earlier will land on the 404 page.
No matter why broken pages appear, you have to fix them and minimize the negative consequences.
How to Find 404 Pages
Google Search Console
Once the site is added to the project list, you will see the 'Site Audit' column on the left side. Hit the 'Start audit' button.
Here you can find information about the issue and how to fix it.
How to Fix Broken Pages
- Replace incorrect links with the working ones.
- Delete all links pointing to 404 pages. You should also remove broken pages from the search index.Use the URL removal tool to deindex broken pages. Note that the tool only allows hiding pages from a search for 90 days. Learn more about how to permanently deindex pages in the Google Help Center.
You can't get rid of all 404 pages since any user can make a mistake in the URL. Though, you can diminish their impact and make the best use of 404 pages.
Conduct regular technical site audit to minimize the negative effect for 404 pages on your site. Another essential step is to create a custom 404 page, so users don't leave your site straight away.
If you have questions about any of them, feel free to ask them in the comments under this article or contact our Customer Support team.
Learn how to get the most out of Serpstat
Want to get a personal demo, trial period or bunch of successful use cases?
Send a request and our expert will contact you ;)
Cases, lifehacks, researches and useful articles
Don’t you have time to follow the news? No worries!
Our editor Stacy will choose articles that will definitely help you with your work. Join our cozy community :)