Drawing Your Destiny: How Your Logo Attracts Business
Purpose of a Logo
But when that begins to happen, the logo had better be right because its main digital marketing job is to identify – to instantly and unambiguously identify your brand, products, and/or services. So let's see what a logo should do as a way of getting a handle on great logo design!
Create a Great, Indelible First Impression
The old logo designer's saw is just about right: Nothing is more expensive than a cheap logo design.
Establish Lasting Brand Recognition
Influence Consumer Decisions
This helps hugely in attracting and addressing the right target market in your digital marketing efforts. Your logo elicits emotional responses that form expectations that influence purchasing decisions. But if, with ineffective logo design, you did all that to the wrong people, then you've simply wasted your effort and money.
Communicate Brand Meaning/Value
How Logos Attract Business
By Attracting Attention
By Differentiating Your Products/Services
By Building Trust
By Getting Repeat Business Through Familiarity
What to Look for in a Logo Design/Branding Company
Sure, the company you choose should have knowledge, experience, demonstrated expertise, and qualified designers. But above all, that company should have clearly defined and well-articulated design principles. That is what makes a top-notch logo design and branding company – fundamental design principles that drive everything they do.
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