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SEO 7 min read February 14, 2017
Unleash Breakthrough Profits by Unifying Sales and Marketing and Other Goodies
Digest #6
As tradition requires, I gathered the most interesting and insightful posts of the past two weeks. Here is a bunch of articles that'll come in handy for SEO and PPC experts, bloggers, and content marketers. Enjoy!
About marketing and internal optimization:
1. Unleash Breakthrough Profits by Unifying Sales and Marketing

In most businesses, there's a huge disconnect between sales and marketing. It's a sad trend because the two teams—content marketing and sales—are actually more powerful together. Sharing marketing perspective with sales can unlock breakthrough profits for your company.Content is, by its very nature, the foundation of your company. It provides information, breaks down difficult concepts, and helps better prepare your sales team for the task of selling to your audience. Your sales team, on the other hand, can provide the most powerful insights into your audience. Talking to potential buyers on a daily basis, your salespeople know your target customers best; they can help direct your content marketing strategy by sharing what they know about your customers. Here are three ways your content marketing and sales teams can boost each other's growth.


2. How to Win at Content Marketing in 12 Turns

Content marketing is the trend of this decade. Entrepreneurs work on sharing their knowledge with readers with the hopes that readers, in their turn, would be impressed enough to happily line up to the cashier.

But when it comes to putting content marketing into action, for some reason, many of us give up. The reason is actually understandable as, in fact, content marketing is not at all that romantic. It is repetitive, back-breaking research, goal setting, forecasting, planning, along with scrupulous adherence to the plan, production, and promotion. Learn the basic steps that clarify what principles to use when building a content marketing strategy.


3. How to Deal With Google's Latest Mobile Ranking Update About Popups

Last year Google warned webmasters it would start down-ranking sites with intrusive interstitials, commonly known as popup ads, in mobile search results. As of today, that update should be live, so you can start monitoring your mobile rankings to see if your site seems to have been effected. Find out how to deal with this update by reading this post.
About keywords and semantic core:
4. Your Ultimate Content Marketer's Guide to Keyword Research

You've certainly heard of the term "keyword research" before. Everyone is talking about it, yet it's often misunderstood. Keyword research is the process of finding words and phrases that best represent what your site does. This guide will take you through the process of selecting, organizing and placing the keywords in order to help you brainstorm article ideas and create content that achieves higher search rankings.


5. How to Plan Keyword Research and What Tools to Use

Keyword research is one of the crucial stages of SEO. The well-chosen keywords will not just attract traffic to your site but attract targeted traffic. A benefit from the competently composed semantic core is hard to overestimate. You will be able to predict surges in demand, quickly response to the changes in market conditions, as well as offer goods, services and content your customers need. Find out how to achieve this by reading this post.


6. Determining Keywords Efficiency With the Help of SEO and Call Tracking Tools

These days, the ability to conduct an effective keyword research is critical for digital marketers. It's a must not only for developing a good keyword list for SEO and PPC, but also for finding out what topics marketers should write about and what phrases they should use while writing.But if you're reading this, it is likely that you already know how important keyword research is. And in this article, we will tell you the way to find out the right keywords for promotion.
About useful tools for bloggers, SEO and PPC specialists:
7. Serpstat Review: The Ultimate SEO & PPC Tool for Bloggers

"Reviews" category of 99signals is aimed to help business-owners find the best service to match their expectations. Its experts do their best to review all services in a thorough and credible manner mentioning both their pros and cons. Find out what do 99signals experts think about Serpstat.


8. How to Diagnose Your Traffic Issues with These SEO Tools

Believe it or not, SEO is not a rocket science. In most cases, it comes down to the most obvious common sense things, like easy-to-understand website structure, well-written relevant copy, carefully picked descriptive page titles, etc. Some more complicated problems may occur (those that require professional help) from time to time, but in most cases, you can identify and fix things with tools.


9. How to Spy on Your Competitors: Where They Get Traffic, How They Do SEO, How They Spend Money and More

Listening startups pitches, investors sooner or later will ask a question about the competitors. And woe to the startup, which didn't think of those which he would have to fight with on the market. Especially if the niche is growing rapidly and attracts a lot of teams. In this article, let's talk about the methods and tools that can help you understand who you are going to compete with.
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