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News 8 min read

Digest #3: Ten Tips to Build Better Converting Twitter Traffic and 10 Other Interesting Reads

A new digest of useful articles for digital marketers.
1. Sprout Social: 10 Tips to Build Better Converting Twitter Traffic

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. It's the perfect network for connecting to customers in real time and building connections.

Unfortunately Twitter traffic has become more difficult to come by over the past few years. Even brands with large audiences have trouble directing users off the app and onto their website. In fact, data from Shareaholic on all major social media sites found Twitter to be the least effective in terms of driving clicks.

But hard doesn't mean impossible. Twitter can drive solid well-converting referral traffic. Here are 10 tips for you to try and turn your Twitter influence into traffic for your website.

2. Bright Local: How to Use Social Media for Location-Based Sales ProspectingIf you are a local brand, it's clear that you are in the constant quest for customers and targeting your search by location is an obvious idea. But what if your brand is global? You are in luck! This guide will be useful for you, too, because it will allow you to target your pitch more efficiently.

3. Sales Force: How Keyword Research Helps You Find Profitable Niches

You know you want to have a blog. You know you should have a blog, because content is your number one form of marketing, regardless of product. But what kind of blog should you have? That is the question that many people tend to have starting out, as brand specific content only gets you so far. Read this article to learn how to find profitable niches using keyword research.

4. Business 2 Community: 10 Digital Marketing and Sales Collaboration Tools to Try in 2017

Communicating and collaborating are two important factors in the marketing world. But we can't do it properly without the right tools behind us.There are plenty that promise greatness these days, especially with the app startup tech boom of the past few years. These are ten that really deliver, and are recommended for any team manager who wants to take their sales staff to the next level.

5. Small Business Trends: How To Get Old Content Ranking Better

Do you ever look at a piece of content and feel a sad swell of nostalgia? It did so well back then, when it was first published.Maybe it even hit viral status. But the ravages of time did their dirty work, and before you know it the traffic has dropped off to nothing.

The online community has moved on to the next big thing, leaving your content lonely and gathering digital dust. Read this article to find out how to revive your old content.
6. HONGKIAT: Productivity Tools for an Efficient SEO Team

Either you are running an SEO services business, or have an in-house SEO department for your company, you won't be able to get maximum results unless you have an efficient SEO team. The times when you could hire a person to perform a one-man show on almost every SEO related task are long gone.

Today, the core productivity and efficiency of your SEO team depends on a lot on understanding the components of the team, reshaping your staff's perception around effectiveness and incorporating the best productivity tools to streamline the process. Read this article to find out what they are.

7. Ucraft: How to Carry out Website Optimization

Over time many webmasters start noticing the reduced speed of pages download, lowered position in the search results and appearance of pages duplicates. All these factors have an adverse impact on the user experience while browsing the site and on conversion rates.

Some webmasters believe that the technical optimization is very costly. And this is partly true since the processing of design, creating a mobile version and the transition to new engine require significant financial investments. But in this article, you'll learn about improvements, which require just the time of the site owner.

8. OMNISTAR: How to Keep Your eCommerce Website Up-To-Date

A website is often the first way that many customers connect with your company. So it's obvious, that your site should meet trends of web design; be user-friendly, informative, useful; contain diverse and regularly updated content. Read this article to learn how to find new cool ideas to develop your website.

9. John Chow: 7 SEO Analyzer Tools Every Site Owner Should Use

If you are a website owner, you know the importance of analyzing your website. Using tech tools like Google Analytics and other online tools can help to some extent. But what should you do to make sure you get the best results with your website?

It's wise to have some tools bookmarked that you can return to time and time again to analyze your site to see how it is doing online. It's not enough just to use Google Analytics. Look at the following list of SEO analyzer tools and decide which one you align with most and use it to your advantage.
Competitor Analysis:
10. Jaysonlinereviews: How to win a client from your competitor using SEO and call tracking tools

After analyzing competitors, we can use their strengths for our own benefit and make our site better than theirs. And entice their clients. Because the better site is, the more leads it brings.Let's start from the beginning, and see how we can do that with the help of SEO and call tracking tools.

11. Tech Wyse: 3 Powerful Tools to Spy on Your SEO Competitors

If you're not competitive in SEO, you're going to fall behind. It's the unfortunate truth. Staying competitive is key to staying ahead of the SEO game. One way to stay competitive? Closely monitoring your SEO competition.

There are many tools you can use to quickly and efficiently gather data and information about competitors' SEO, which helps improve SEO results for any website or business competing within the space. No matter which industry, area or segment you're in, find out what it takes to make your SEO results better than the competition's with these three powerful tools. Read this article to learn what they are.
You'll find a bunch of interesting articles in our previous digests:

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