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How is Serpstat better
than Semrush?

A detailed comparison of the two niche leaders
Companies we are proud to call our clients
the largest database of Google SERPs
Google databases
The largest keyword database for Google on the market
8 reasons to consider Serpstat
Own backlink index
API Access from the cheapest plan
Over 5 Billion keywords and domains help users analyze competitors, collect the most relevant organic and paid keywords, and analyze best web pages in terms of traffic.
Serpstat`s robots collect data and analyze websites in a similar way to Google. With this data, SEO specialists analyze a backlink profile, monitor new and lost backlinks, measure links authority, and research competitors backlinks.
We understand that it is important for agencies to work with the API to integrate the tool into their products and reports. Therefore, we do not restrict access to the API, but rather give access to any tariff at no additional cost.
Up to 7 users at no additional cost
Serpstat is not only suitable for individual specialists; but also for large SEO teams, because each pricing plan allows you to use a team and you do not need to buy expensive access.
Text Analysis tool for content creators
Free support and customer success
This tool is designed to provide recommendations on how to improve on-page SEO. That is, what changes a customer needs to make on the page to better optimize it for keywords from a cluster or what keywords specialist should insert into page content if he's doing a page SEO from scratch.
We understand that the tool may seem difficult to configure, so we provide free demos and consultations with a dedicated manager. All consultations take place online or offline and you do not need to pay anything extra for them.
Daily keyword rankings for every city and language
These data are essential for controlling online marketing presence. Large-scale rank tracking technology is reliable enough to provide the most accurate data possible.
An own algorithm for keyword clustering
Keyword Clustering is the easiest way to optimize one page for multiple keywords. It groups a set of keywords in different clusters depending on how similar they are. This tool is a must-have solution for those who create a tree-view plan for a new website.
Transferring projects from another services with historical data
To transfer projects to Serpstat — write to technical support, and the team will tell you about the details. The process will take about 2-3 hours!
All plans include access to 30+ features
✓ Position Tracking
✓ Market Share Tracking
✓ Site Audit
✓ Mobile Position Tracking
✓ Backlink Analysis
✓ Keyword Research
✓ Keyword Difficulty
✓ URL-analysis
✓ URL-vs-URL
✓ Missing Keywords
✓ Tree-view Tool
✓ LSI Keywords
✓ PPC Research
✓ Competitor Research
✓ Reports and Infographics
✓ Keyword Clustering
✓ Text Analysis
✓ Page Audit
✓ Keyword Trends
✓ Search Suggestions
✓ Search Questions
✓ API Scripts and Integrations
✓ SEO-checklists
✓ Chrome Extension
✓ Mozilla Extension
✓ Domain vs Domain
✓ API Access
✓ User Management
And significantly more limits for a lower price. Serpstat is the most affordable SEO platform for large agencies and individual specialists
Need more reasons to join us?
See how Serpstat may become the best alternative to SEMrush. During the
demo, we will walk you through the main differences and powerful features.
Serpstat vs. SEMrush comparison according to G2Crowd
data taken from
Other product review platforms
based on 113 reviews
based on 113 reviews
based on 399 reviews
based on 12 reviews
Ryan Shelley
Using Serpstat features, our account managers have decreased our research time, developed targeted content calendars, and more effectively leveraged PPC to develop sharp Local SEO strategies.
Founder / CGO, Shelley Media Arts LLC
With Serpstat, I was able to gather enough data for making custom proposals much quicker and with a lot more precision than our competitors.
CMO at Belkins
Dmitry Chervony
Thanks to the Serpstat, we solved problems of acquiring more SEO clients, automating the SEO reports, and creating the easily tracked KPIs for SEO specialists. Moreover, we started providing better-quality SEO services and quickly reached a new level of development.
VP of Marketing at Artjoker
Olga Frolova
What our customers say about us
Personal demonstration
Our specialists will contact you and discuss options for further work. These may include a personal demonstration, a trial period, comprehensive training articles, webinar recordings, and custom advice from a Serpstat specialist. It is our goal to make you feel comfortable while using Serpstat.
Personal demonstration
Leave a request, and we will conduct a personal demonstration of the service for you, provide you with a trial period, and offer comfortable conditions for starting exploring the tool
Serpstat — Growth hacking tool for SEO, PPC and content marketing

Was born and developed in SEO and PPC agency
Netpeak in 2013. From 2015 – fully independent.
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Introducing Serpstat

Find out about the main features of the service in a convenient way for you!

Please send a request, and our specialist will offer you education options: a personal demonstration, a trial period, or materials for self-study and increasing expertise — everything for a comfortable start to work with Serpstat.




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