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Serpstat is a multifunctional SEO platform with a full set of tools for online analytics, competitor analysis, keyword collection, rank tracking, site and page audit, clustering, link analysis and other daily tasks of SEO specialists.

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More than 30 tools for keyword and competitor analysis in 230 Google regions, site audit opportunities, backlink analysis, daily rankings monitoring.

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Features comparison: Serpstat vs Moz

Keyword analysis

Domain and page analysis

Technical site audit

Rank tracking by keywords in organic search results

Batch analysis of keywords and domains

Backlink analysis

Free use

Trigger reports

Reference information and training

User support

Additional users in standard pricing plans

Rank tracking by keywords in context

Analysis of contextual advertising

Access to API in all pricing plans without additional payments

Keywords clustering

Text analytics

White label and branded reports at no extra charge

Checklists for working with projects in standard pricing plans

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Serpstat key benefits

For full-fledged work of SEO-teams, Serpstat offers over 6 billion keywords and domains that will help to analyze competitors, collect keyword pools and attract additional traffic. Serpstat competitor- Moz only has 500 million keywords to analyze. Advantages of using Serpstat:

The largest database of keywords for Google and Yandex

6.7 billion

Keywords

Google bases

230

one of the largest databases on the market — Google USA contains 3.6 billion keywords.

Serpstat regularly cleans the databases from junk phrases, which helps to collect the highest quality keywords for the keyword pool of your site.

databases are updated and replenished daily.

Serpstat API makes it possible to research keywords, positions, audit web pages and analyze links even faster starting from the minimum Lite plan ($69) at no additional charge. Moz offers API as an add-on service with a minimum rate of $250 for a month.

API for tasks automation

for $69 you get Serpstat API credits for site, keywords and links analysis, site technical audit.

in the Standard pricing plan (for $149) 500,000 API lines are available, MOZ offers the same number of lines for $500.

Serpstat API allows you to use methods for domain analysis, keyword research, rank checking, web page audit and link analysis when Moz API only targets backlinks.

Work as a team (3-7 people) on one or several projects, distribute credits and receive reports — the main tasks of the multiuser mode in Serpstat; this functionality is available starting from the Standard pricing plan ($149). Moz gives access to up to three users in a plan that costs $249.

The ability to use one account for a team

Unlike Moz, Serpstat makes it possible to track keywords in organic search results and contextual advertising on a daily basis. Any Serpstat pricing plan provides:

Website rank tracking

monitoring of paid, organic, mobile and desktop search results.

analysis of changes in the positions of your own site and sites of competitors in the top 100 search results.

rank tracking in certain regions and cities for a complete understanding of your market.

automatic sending of white label rank reports to company employees and clients.

For more productive work with the service, Serpstat offers not only online chat consultations, but also personal support for each client. To resolve your question on a competitor's service, Moz, you need to fill out a form and wait for a response in the mail, which already slows down the response speed.

Benefits of Serpstat support:

Technical support, personal mentoring and training

personal manager for clients with a subscription.

free consultation in online chat for all users.

consultation on the project and service capabilities for new users.

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Serpstat vs Moz: Pricing Plan Comparison

Want to get a multifunctional platform with more than 30 tools and at the same time save up to 3,000 a year? We suggest you take a look at Serpstat pricing plans and compare them with Moz.

The annual subscription to the minimum Serpstat pricing plan will cost only $660, while Moz costs almost 2 times more — $1,188.

In Business pricing plans, savings will be $2,400 per year and more.

Serpstat pricing plans allow a team of up to 7 people to work without additional payment of $7,200 in business pricing plans when Moz allows access for only 5 people.

Moz

Serpstat

$660

Standard/ Medium

Advanced/ Large

Enterprise/ Premium

$1 188

$528
You save per year

$720
You save per year

$2 148

$1 428

$2 868

$2 988

$120
You save per year

$4 788

$7 188

$2400
You save per year

Pricing plan

Подписка на месяц
год,$

Moz

You save with Serpstat

Serpstat

69
660

99
990

30
330

Подписка на месяц
год,$

Moz

You save with Serpstat

Serpstat

179
1790

30
362

149
1428

Pricing plan

Подписка на месяц
год,$

Moz

You save with Serpstat

Serpstat

179
1790

30
362

149
1428

Pricing plan

You save with Serpstat

Pricing plan

Serpstat

Moz

Подписка на месяц
год,$

You save with Serpstat

299
2868

Serpstat

Moz

Подписка на месяц
год,$

100
1122

Подписка на месяц
год,$

You save with Serpstat

999
9990

499
4788

Serpstat

Moz

Подписка на месяц
год,$

500
5202

Lite/ Standart

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See Serpstat pricing plans

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Comparison of Tools on G2Crowd

Rating

4,5 of 5
408 reviews

4,5 of 5
318 reviews

Assessment

Meets Requirements

9.1

8.5

Ease of Use

8.8

8.7

Ease of Setup

9.0

8.9

Ease of Admin

8.9

8.7

Quality of Support

9.4

9.2

Ease of Doing Business with

9.5

8.8

Product direction (% positive)

9.1

8.5

SEO Audit and Monitoring

Rank Change Notifications

8.5

SEO Content and Rankings

Link Building

8.5

8.2

Keyword Research

8.9

8.6

Search Rank Tracking

8.9

8.6

Localization

9.3

8.3

SEO reports

Competitor analysis

8.9

8.4

Data Visualization

9.4

8.8

Custom Reports

9.2

8.3

White label

8.1

8.4

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Data is current as of 14/07/2021.

Сравнить рейтинги инструментов Serpstat vs Ahrefs на G2Crowd

Compare tools ratings

Personal demonstration

Leave a request to learn more about Serpstat's capabilities for solving your tasks.

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Serpstat is a solid SEO tool. It's got all of the features you'd expect from an SEO software suite. And it's competitively priced compared to its main competitors. I haven't had a ton of interactions with Serpstat support. But the few I did were impressive. A big checkmark here.

I like Serpstat because it allows me to easily see which keywords bring up featured snippets on the results page.

Serpstat is a solid tool that can be a cost-effective alternative to some of the industry heavyweights such as SEMrush and Ahrefs. Serpstat is certainly worth a trial if you are looking for a tool that can provide actionable insights and help improve your SEO and PPC campaign performance.

Serpstat is another comprehensive keyword research tool that I discovered recently. They have done some really good work when it comes to helping us identify winning keywords.

Brian Dean

Founder of Backlinko

Jeff Bullas

Digital Marketing influencer

Neil Patel

Digital Marketing influencer

Robbie Richards

Digital Marketing strategist

Harsh Agrawal

Head and CEO of ShoutMeLoud

Serpstat is one of the newest on the market and is quickly gaining users across the community thanks to key features, such as its powerful API and a huge database of keywords and domains.

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Submit a request for a free demo of Serpstat's capabilities and get a consultation on switching from an alternative service. Save the project data and continue working on the promotion with Serpstat.

How to switch from Moz to Serpstat

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