Interview With Bill Slawski: Implementing Structured Data For SEO

How people interact with webpages is going through a transformation with things like assistants, and likely will change even more as we start seeing more of the Internet of Things with smaller screens and voice input and results.
Structured Data like Schema is created by subject matter experts, containing the values and attributes and contexts about entities that we may display on our pages and providing ways to interact with and to display information about them in places like Search Results.
Similar items showing in search for products remind me of the physical aspects of window shopping — it adds choices and allows comparisons.
GSC is incomplete, and I'm looking forward to it being fleshed out. I hope that Global Report makes a return.
You can see some interesting product type tables in table search from ecommerce sites. With Dataset search, you can find scientific or government information easily. It may show that you are the goto resource in areas you specialize in, whether camera info or info about stars.
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