Backlink Analysis: side-by-side comparison of SEO multi-tools
Then we checked how many backlinks and referring domains we could find with the services that we tested.
Here's what we got:
- Dark green — best result (most data);
- Light green — 2nd place;
- Red – worst result;
- White – no data.
We used yellow to fill in the rest of the cells.
We used free trial versions of the products to get the data. Unfortunately, Searchmetrics doesn't show the number of referring domains in free trial. We still decided to keep it in our research as it was showing number of backlinks.
1st — Ahrefs (1317);
2nd — Serpstat (1052);
3rd — SEMrush (251)
4th — Searchmetrics* (142);
5th — MOZ (102).
Searchmetrics' results were calculated without the number of referring domains, this result can roughly be doubled, which would put Searchmetrics into the 3rd place.
Make sure that terms, limits and price are what you're looking for. Our research has shown that there is no universal leader, so you should always test before you buy. Who knows where you will find more data for your specific niche or your website.If you think this research is biased, you are welcome to repeat it with any other domains and share your results.
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