|Marketing||– 7 min read –||October 9, 2018|
6 Tips To Improve Your OTT App's UX
With all that in mind, if you truly want to improve your own OTT app's user experience, there are a few key things you'll want to keep in mind.
UX should be as useful as possible
Never add a feature just because you can or because you think it's "cool." For optimum UX results, you need to only add content because it fulfills a need that your users actually have. If you let that need become the "North Star" that you're always working towards, you'll quickly find that the vast majority of your UX concerns will more or less take care of themselves.
Usability is always a top priority
Because of that, your goal is simple: always make sure it's becoming MORE fun and LESS complicated at all times. Truly, things don't have to be much more complicated than that.
Consistency is king
This means that everything - from the font selection to the design of components like buttons to the control scheme at the heart of every page - need to feel like they're a logical extension of one another.
This can encompass small steps - like making sure that your brand's logo looks the same whenever it appears - as well as large steps, like making sure each "page" of the app always scrolls in the same direction. The more consistent you can make someone's experience, the more rewarding that experience will ultimately be.
Don't be afraid to rely on patterns
On one level, patterns all feed into a larger kind of a rulebook that everyone on your design team can all reference at the same time. This helps guarantee that everyone is on the same page, no matter which part of the app they're actually working on.
On a deeper level, you're also going out of your way to make the actual "control" of your app second nature. People don't have to "figure out" how to use your OTT app so much as they just "know" - and they get to that point because the patterns at the heart of your control decisions are almost instinctual to a certain extent.
Intention vs impact
It's all about continual reviews and audits
Today's perfect user experience may be woefully inadequate tomorrow. Only by making an effort to reflect on how far you've come will you be able to see how much ground you still have left to cover, so to speak. UX reviews and audits also allow you to stop making the same mistakes over and over again and truly allow you to put your users front and center where they belong.
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