Do Social Signals Matter For SEO In 2020
Social signals can "prove" to Google that your company is legitimate. More than that, they can prove that your company is active. Google favors recent content, so it's important to have a steady stream of new social signals. There are a few other reasons social signals are so important for SEO, too.
You can discover your website's domain authority using Serpstat Backlink Analysis tool. In the Overview section of the Backlink Analysis module, you will find all summary information about the domain's backlinks. The key indicator is SDR (Serpstat Domain Rank), domain authority score. It is displayed as a number from 0 to 100. The calculation principle is similar to Google Page Rank: the numerical indicator depends on how many sites link to the domain being analyzed + how many sites link to sites that link to the domain being analyzed + how many sites link to sites that link to sites, referring to the analyzed domain - and so all sites in the index are taken into account. Accordingly, the SDR can increase not only with new backlinks, but also if the site donors', or their donors' link mass grows.
Increased social signals indicate good domain authority and demonstrate the value of a specific URL.
When the content you share is high-quality and relevant, it's likely that more people will interact with it — leading to even more social signals overall. Strong content can also help establish your website authority. If your website is full of top-notch content and high-quality backlinks, it'll rank better. And when you share your blog posts or other web content on social media, that can increase your backlinks and social signals even more.
When it comes to social signals for SEO, it's also essential to post at the right times of day. The "best" time of day to post on social media is going to look different for every brand. To get a general idea, though, take a look at these best posting times compiled by Later:
- Monday: 6 am, 10 am, and 10 pm EST
- Tuesday: 2 am, 4 am, and 9 am EST
- Wednesday: 7 am, 8 am and 11 pm EST
- Thursday: 9 am, 12 pm, and 7 pm EST
- Friday: 5 am, 1 pm, and 3 pm EST
- Saturday: 11 am, 7 pm, and 8 pm EST
- Sunday: 7am, 8am, and 4pm EST
Contests and giveaways are both fabulous methods of generating more interest and buzz around your brand. For example, online craft and stationery website BG Ltd recently opened up a giveaway with a big bundle of products. To enter the contest, BG's followers had to like the post, tag four friends, and had the option to repost the story. In just a few days, the post had gathered 1,600 likes and 1,250 comments — so that contest was a great way for BG to increase its social signals for SEO.
The more social media platforms you utilize, the more social signals you'll get — and the better your SEO will be.
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