Voice Search: A Complete Guide For The Hottest Trend
Here is what you need to know about voice searches and their future.
2. Prominent voice search statistics
3. Best practices to optimizing for voice search
4. The growth of demand for voice search
5. Voice Search pushes AI and Machine Learning forward
6. Efficiency is the primary reason Voice Search is growing
7. Voice-powered chatbots
8. Conversational AI
This has made voice searches a viable feature and turned them into a vital search marketing practice. Furthermore, all devices that have an internet connection come with this technology, and it's one of the best channels for gathering data about user behavior.
It's easy to find relevant statistics that marketers can use for recognizing trends in search habits. Let's see some of the essential statistics today.
Companies that have optimized their websites for these kinds of search queries will have a significant advantage in the future. Types and voice-activated search queries are different, and this is why they require further optimization.
Here's what you need to do.
After they are added to a page, schema markups add an enhanced description or rich snippet shown in search results. This approach can increase click-through rates, bring more organic traffic, and help businesses get an advantage over their direct competitors.
Even though this requires a bit of knowledge about HTML and coding, you don't have to be professional to use it. Google has even set up a markup helper you can use to generate your code more efficiently.
The best way to optimize your site for these searches is to use business listings. Search bots rely on them to find the desired information. You can use Google My Business or some other listing to register your business. Make sure to add all relevant information, including the location, and keep this up to date.
But not all articles or blog posts get snippets. Only the best ones do, and they get the snippet from the search engine itself. The answers will be pulled directly from this snippet if a person uses a voice assistant to get the same information.
This is why it's so important. If you want Google to display a featured snippet for your content, you need to invest a lot of time and focus on its quality.
Their intent is different, and it needs to be considered when making your content. In most cases, they come in the form of direct questions like "Where can I buy a brand new iPhone?" Include these questions in your content, subtitles, and headers.
This will make it easier for people to discover your content and find the answers they are looking for.
With natural language, this is never going to change. That's why you can't optimize your site for keywords like with typed searches. Instead, look to add conversational phrases and keywords that are most common. Long-tail goes a long way with voice searches, and it can boost your typical SEO as well.
But with the improvements in voice technologies, they've become a standard in most modern homes. People can use them to control devices around the house, get information, set alarms, change temperatures, and much more.
"Old habits die hard." People have gotten used to using their voice with devices. This has translated to searches, and in the future, we can only expect an increase in voice searches. This means that their relevance will grow as well.
NLP allows computers to hear, process, analyze, and understand human speech. With the recent advancements of machine learning, computers and phones have become proficient at understanding human speech.
Since voice searches are growing popular each year, it has become imperative to make them more effective. That's how AI has found its place in the world of business yet again. When using voice search, users don't get 10 website results like with traditional search queries.
Voice search gives you one result that needs to be absolutely relevant. That's where machine learning and AI come into play. AI and NLP are in charge of understanding common speech and accurately determining what users are searching for.
On the other hand, machine learning is in charge of reaching the desired result and looking through countless results that might be relevant. Voice searches are a very specific type of SEO that has lots of options to stay competitive, and that's why it drives the development of technology that can be accurate and fair.
In the past, voice search was exhausting. People had to repeat the same sentence several times and yell out into their devices as clearly as possible. This made it very inefficient and impractical, and that's why it wasn't popular.
However, the technology has become much more effective over time, offering users the following benefits:
However, chatbots have gone a long way. They are both designed differently and can be used for various tasks. A good example of this are voice-powered chatbots, which communicate and interact with users via voice recognition. The technology is pretty much the same as with voice searches.
There are two subcategories of voice-powered chatbots:
That's where chatbots come into play. These assistants are a great customer support channel, and they can even be used for selling products. At the same time, these voice-powered versions give marketers an opportunity to give a uniform customer journey.
Simply put, if a customer has found a site via voice search they will love getting answers about products or services and even order products using their voice.
Google already relies on machine learning to fetch the most relevant results for search queries. As we mentioned, machine learning also powers conversational AI. With the perspective on voice search, machine learning could be used to fetch the best information based on a real conversation that is happening with human users.
Through conversational AI, digital assistants, chatbots, and search engines can pick up lots of different slangs, pronunciations, and lingo to perfect search results with repeated conversations. The more this technology is used, the better it will become. Some even say that it will be possible to recognize emotions and the tone of voice to provide more accurate answers.
If you do this early on, you will be able to gain a strong competitive advantage. From there, you can build on your voice search optimization and be ready for the future. To be an SEO pro, you can no longer neglect voice searches.
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