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SEO 24 min read December 15, 2023

15 Proven SEO Tactics for Tech Companies — Real Insights, Real Success

Mastering the Digital Landscape: Unveiling Proven SEO Tactics for Tech Companies - Real Insights, Real Success
Veselin Mladenov
Veselin Mladenov
Digital Marketing and SEO Specialist

The digital landscape is constantly changing, however, mastering SEO has become crucial for tech companies. As the heartbeat of online visibility, a well-executed SEO strategy can propel a tech business to unparalleled heights. 

According to a recent study by Forrester, 71% of consumers initiate their purchasing journey through search engines, underlying the critical role SEO plays in influencing buying decisions. In a digital ecosystem filled with competition, understanding and leveraging the nuances of SEO can change the fortunes of a company by significantly increasing the number of conversions.

Throughout our blog post, we’ll unravel proven strategies, backed by first-hand experiences, that empower tech companies to not only navigate the complexities of SEO writing and content marketing but emerge as industry leaders. 

Ivaylo Georgiev
Ivaylo Georgiev
SEO Manager at VPSBG
 Giacomo Gaudenzi
Giacomo Gaudenzi
SEO Manager at Acrobits
Karolina Turowska
Karolina Turowska
Digital PR Specialist at Passport Photo Online
Saad Raza
Saad Raza
SEO Specialist at eWorldTrade
Eugene Odyntsov
Eugene Odyntsov
SEO expert at Mailtrap
Rrezarta Sahiti
Rrezarta Sahiti
SEO Specialist at Tactica
Cristian Ungureanu
Cristian Ungureanu
SEO Specialist at Quickmail
Olga Pak
Olga Pak
Founder of Olgapak
Jay Jangid
Jay Jangid
SEO Specialist at Tecuy Media
Anna Zubkova
Anna Zubkova
Outreach Lead & PR Manager at Sender
Nikola Baldikov
Nikola Baldikov
Founder and CEO of InBound Blogging
Emma Williams
Emma Williams
Founder and CEO at Seene
Vikas Kalwani
Vikas Kalwani
Head of Off-Page SEO at Simplified
Brandon Schroth
Brandon Schroth
Founder of Reporter Outreach
Hasmik Yenokyan
Hasmik Yenokyan
Head of Marketing at Ays Pro WordPress Plugins

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15 Technical SEO Tactics From Industry Experts

In our interview with Ivaylo Georgiev — SEO Manager at VPSBG, we discussed the following:

Ivaylo Georgiev
Ivaylo Georgiev
 Linkedin: Ivaylo Georgiev

“Technical SEO can be quite complex to work out, but it’s important to get right, especially for tech businesses that are looking to climb up the rankings!

While technical SEO does partially feature UX optimization metrics that can measure your website's performance and speed, such as the Total Blocking Time, the Cumulative Layout Shift, or the new Interaction to Next Paint, which is set to release in March 2024, it involves much more than that!

It refers to knowing how crawlers work, enabling you to manage different aspects of your website, like the crawling budget, page indexing, your overall sitemap, and the underlying page structure. At first glance, it might not seem that important, but it will help when it comes to edging out your competitors!

When your website is technically optimized, it will be fast, secure, and crawlable, including great internal links and feature-structured data. In turn, it can boost your visibility in search by making your website eligible for rich results, meaning a wider reach and more potential customers!"

Revitalize Your Content

Giacomo Gaudenzi — SEO Manager at Acrobits, spoke about the importance of revitalizing your content in our recent communication:

 Giacomo Gaudenzi
Giacomo Gaudenzi
Linkedin: Giacomo Gaudenzi

“In the dynamic landscape of SEO, Content Decay and SEO Revitalization stand out as essential, yet challenging, strategies. Here's how to infuse a fresh perspective into your website's content:

Audit with Precision: Scrutinize your site to find content that no longer performs as it once did (Google Search Console will help). It's not a trivial task. Rather, it demands a keen eye for detail and an understanding of SEO trends.

Combat Cannibalization: Identify and resolve issues of content overlap that can weaken your SEO efforts. It's a delicate balance to maintain—one not to be taken lightly. It is also an opportunity to merge competing content and make a single, top-performing, winning piece.

Enrich with Variety: Google celebrates diversity in content. Don't just update the text; upgrade your pages with:

  • Interactive elements, including infographics and calculators
  • Engaging videos
  • Downloadable assets such as e-books
  • Rich media like PDFs

Strengthen Connections: Weave a web of relevance with internal and external linking to authoritative sources, bolstering your content's credibility.

Align with Google's Core Updates: Embrace the ethos of Google's recent updates, which place great importance on content that genuinely helps users.

Such a multifaceted approach isn't just about ticking boxes. It's about creating an ecosystem of content that increases user engagement, extends session duration, and encourages exploration - key metrics that Google monitors closely for ranking.

Revitalizing content is a sophisticated endeavor that should not be taken lightly and goes beyond mere updates - it's about ensuring your content's longevity and relevance in a competitive digital world.”

Focus On Your Target Audience

In our interview with Karolina Turowska — Digital PR Specialist at Passport Photo Online, she shared the following insights on why you should focus on your target audience:

Karolina Turowska
Karolina Turowska

“In today's SEO landscape, we've witnessed a significant shift. Writing exclusively for Google is no longer the primary objective, thanks to recent updates like the August Core Update and September Helpful Content Update. 

The spotlight has moved to your audience. Commonly, tech companies emphasize technical SEO and measurable metrics. However, now it's time for a different approach. Prioritizing an understanding of your brand audience and website visitors is now essential. 

Your understanding forms the foundation for creating content that not only aligns with Google's preferences but also resonates genuinely with your readers. Embracing such an audience-centric shift isn't just about pleasing Google; it's the key to enhancing your online presence in today's dynamic digital landscape.”

Unlock the Potential of Featured Snippets for Success in Technical SEO

We discussed how you can unlock the potential of featured snippets with Saad Raza, SEO Specialist at eWorldTrade, in our recent interview:

Saad Raza
Saad Raza
Linkedin: Saad Raza

“In the dynamic world of Technical SEO, leveraging featured snippets can be a game-changer for increasing visibility and driving organic traffic. Also known as 'position zero' results, they can be found at the top of the search results, providing concise answers to user queries.

To optimize for these results, identify common queries and questions related to your tech industry. Craft content that precisely answers these queries clearly and concisely. Use structured data markup, such as FAQ schema, to provide search engines with context about your content.

Serpstat tools can assist in identifying opportunities by analyzing competitors and monitoring industry-specific keywords. Keep your content up-to-date, informative, and well-structured to enhance your chances of earning these premium spots.

By targeting featured snippets, you not only enhance the authority of your brand but also capture valuable real estate at the top of search engine results. Such a strategic approach aligns with the intent of the user and makes your tech content stand out in a crowded digital landscape.”

Leverage Topical Authority & Industry Keywords

Eugene Odyntsov — SEO expert at Mailtrap, had the following to say about topical authority and industry keywords in a recent interview:

Eugene Odyntsov
Eugene Odyntsov
 Linkedin: Eugene Odyntsov

“SEO as a channel is becoming more and more competitive and requires increasing investment. To overcome such an issue, you should focus more on topical authority, complemented by strategic use of non-competitive or industry keywords.

Prioritize creating detailed, authoritative content that covers every aspect of your product, aligning with specific, low-volume keywords relevant to your audience's needs and journey. 

This approach not only targets industry markets effectively but also positions your site as a leading source of information in your sector. Regularly update your content to reflect the latest trends and customer feedback, ensuring it remains a valuable, trusted resource. 

You’ll be able to boost both your credibility and SEO, driving engagement and conversions thanks to your well-informed, authoritative content.”

Attend to Off-page and On-page Optimization

In our recent interview with Rrezarta Sahiti — SEO Specialist at Tactica, she shared the following thoughts about off- and on-page optimization:

Rrezarta Sahiti
Rrezarta Sahiti
Linkedin: Rrezarta Sahiti

“An effective SEO strategy is essential in the competitive tech business. Concentrating on essential strategies and best practices allows tech companies to increase their online presence and draw in their target audience.

To improve search engine ranks and optimize your content for relevant keywords, start with thorough keyword research. Producing top-notch material that is updated frequently enhances your authority in the industry.

Make sure your website is technically sound as well as mobile-friendly. In addition, develop backlinks from reliable websites to increase trust. 

Keep an eye on user activity and SEO indicators so you can make data-driven judgments and hone your approach. Improved conversion rates, more traffic, and long-term success in the digital realm are all outcomes of these strategies.”

Prioritize Your Mobile Optimization

In our interview with Cristian Ungureanu — SEO Specialist at Quickmail, he shared his thoughts about prioritizing mobile optimization:

Cristian Ungureanu
Cristian Ungureanu

“In the constantly evolving landscape of online search, prioritizing mobile optimization has become a pivotal SEO tactic for tech companies. The increase in users accessing the internet through smartphones and tablets emphasizes the need for a seamless mobile experience. Google's mobile-first indexing, a significant algorithmic shift, now prioritizes mobile-friendly websites in its search rankings.

To effectively implement it, tech companies should adopt responsive design, ensuring that their websites adapt seamlessly to various screen sizes. Optimizing images for faster loading on mobile devices is critical to prevent slow page speeds that could adversely affect user experience and search rankings

Enhancing mobile page speed involves minimizing unnecessary elements, leveraging browser caching, and optimizing code for swift loading times.

When tech companies embrace mobile optimization, they not only cater to the preferences of a mobile-centric user base but also align with Google's prioritization of mobile-friendly content.”

AI-Powered SEO

We recently discussed AI-powered SEO in an interview with Olga Pak — Founder of Olgapak:

Olga Pak
Olga Pak
Linkedin: Olga Pak

“Artificial intelligence (AI) presents exciting opportunities for tech companies looking to enhance their SEO and streamline digital marketing workflows. With the right AI tools, repetitive and time-consuming SEO tasks can be automated, freeing up marketers to focus on strategy and creativity.

Some key applications of AI for SEO include:

  • Natural language generation to create optimized, human-like content at scale - from blog posts to product descriptions, saving time while improving keyword targeting.
  • Sentiment analysis of online mentions, reviews, and social media conversations to gain insights into brand perception and guide content strategies.
  • Predictive lead scoring to identify and target high-intent website visitors based on behaviors boosts conversion rates.
  • Image recognition and alt text generation for smarter visual SEO on websites.
  • Intelligent link-building tools to identify and vet new backlink opportunities.

By integrating AI into their marketing stacks, tech brands can work faster and smarter. Repetitive tasks are automated for efficiency, while marketers can focus on big-picture strategy and innovation. For long-term SEO success, AI is becoming an invaluable asset for forward-thinking tech companies.”

Enhanced User Experience

In our interview with Jay Jangid — SEO Specialist at Tecuy Media, he had the following to say about enhanced user experience:

Jay Jangid
Jay Jangid
Linkedin: Jay Jangid

User experience (UX) is a critical component of a successful SEO strategy for tech companies. It encompasses various elements that collectively shape how users interact with and perceive your website. 

A positive UX not only enhances your site's SEO performance but also fosters user engagement and satisfaction. To achieve this, tech companies should focus on factors such as website speed, mobile optimization, intuitive navigation, and the overall design aesthetic. 

It's essential to ensure that visitors can easily find the information they're looking for and have a seamless, frustration-free experience.

Optimizing UX involves creating user-friendly interfaces, reducing page load times, and minimizing intrusive pop-ups or interstitials that can disrupt the user's journey. Testing your website across different devices and browsers is also crucial to ensure a consistent and enjoyable experience for all users. 

Prioritizing UX not only contributes to improved SEO rankings but also encourages repeat visits, reduces bounce rates, and ultimately leads to higher conversion rates, benefiting both your users and your business.”

Safeguard Your SEO Strategy with Outreach Approaches

In our interview with Anna Zubkova — Outreach Lead & PR Manager at Sender, we discussed the following points on one way to safeguard your SEO strategy:

Anna Zubkova
Anna Zubkova
Linkedin: Anna Zubkova

“Not all SEO is done behind closed doors. It's about being proactive and reaching out to other websites, influencers, and online communities to supercharge your SEO efforts, i.e., tackling outreach tasks:

  • Outreach helps tech companies secure top-notch backlinks from respected websites in their industry. These backlinks act like a vote of confidence for your site in search engines' eyes, boosting your search rankings.
  • Connecting with relevant blogs, publications, and influencers can expand the reach and readership of your valuable and informative content.
  • Outreach often involves guest posting, which showcases your expertise.
  • Effective outreach can lead to organic link-building. When others find your content valuable, they naturally link to it, further enhancing your SEO efforts.

When should you start building relationships? If you want to see your SEO soar, the answer is now.”

Be an Authority in Your Niche

Nikola Baldikov — Founder and CEO of InBound Blogging, had the following points to make during our recent interview about being an authority in your industry:

Nikola Baldikov
Nikola Baldikov
Linkedin: Nikola Baldikov

“Although it’s crucial for tech companies to have a fully optimized website and follow on-page optimization and technical SEO best practices, another part involves creating, optimizing, and sharing value to position your organization as an authority in your industry. 

Achieving it will be a long-term game. You can do so successfully by standing out from the competition. For example, - creating engaging videos, participating in or starting a podcast, developing infographics, and focusing on the quality of your blog content will take you one step further. 

The creation and optimization process can be streamlined through the right AI tools. Content then needs to be shared with your audience by meeting them where they are online—on social media platforms and email lists. 

Your SEO strategy should emphasize added value for your audience, work in tandem with other marketing channels such as social media and email, and therefore entail a holistic as opposed to a piecemeal approach for optimal results.”

Cultivate a Clear Brand Image

In our interview with Emma Williams — Founder and CEO at Seene, she shared her ideas on how you can cultivate a clear brand image: 

Emma Williams
Emma Williams
Linkedin: Emma Williams

“Winning SEO strategies must account for how your brand is perceived by general and target audiences. Alongside well-optimized, engaging, and interesting content, a consistent brand image should be crafted across marketing mediums to establish your brand as unique.

Brand authority is becoming increasingly important to SEO success, as exemplified by Moz’s new Brand Authority metric. So, as search engines continue to refine how their algorithms assess quality content, audience opinions are likely to become increasingly valuable. 

To help your brand stand out, the tone, style, and feel of your content must be defined.

Working with content creation specialists who can take your UVP and develop a repeatable framework for well-branded content will help to improve your Brand Authority score. In turn, contributes to increased visibility and reach within your industry and potentially further afield.”

Craft Success with Strategic Internal Linking

In our interview with Vikas Kalwani — Head of Off-Page SEO at Simplified, he shared the following thoughts on how you can craft success with strategic internal linking:

Vikas Kalwani
Vikas Kalwani
Linkedin: Vikas Kalwani

“Internal linking plays a pivotal role in shaping a website's structure and optimizing user experience. It involves connecting different pages within a website through hyperlinks, creating a web of interconnected content, and is crucial for several reasons.

Firstly, internal linking enhances navigation for users. It allows them to seamlessly move between related content, facilitating a smoother and more intuitive browsing experience. Users can easily access relevant information, staying engaged and exploring further within the website.

Secondly, from an SEO perspective, internal links are instrumental in helping search engines discover and index pages effectively. Search engine crawlers use links to navigate websites, so strategic internal links can aid in ensuring that all pages get crawled and indexed, contributing to improved visibility in search results.

Furthermore, internal linking assists in establishing the relevance and hierarchy of content within a website. When pages are interconnected with relevant anchor text, it signals the relationships between different pieces of content to search engines, potentially boosting the ranking potential of key pages.

Ultimately, internal links are not just about connecting pages; it's a fundamental aspect of website organization that significantly impacts SEO, user navigation, and content relevance.”

Prepare for Google SGE (Search Generative Experience)

In our interview with Brandon Schroth — Founder of Reporter Outreach, he shared his thoughts on preparing for Google SGE:

Brandon Schroth
Brandon Schroth
Linkedin: Brandon Schroth

“Google's Search Generative Experience, or SGE, is set to revolutionize the SEO landscape significantly. SGE is a sophisticated AI model aimed at enhancing the search experience by generating more intuitive and contextually accurate results. Instead of relying solely on keywords, the SGE understands the intent behind a user's query, considering the broader context and nuances. 

For SEO professionals, it implies a shift in strategy. They will need to think more holistically about their content strategy, ensuring that it caters to a wider range of user needs. Keyword stuffing may become obsolete, and a stronger focus on quality, comprehensive content that genuinely serves user intent will be the key to success.

While it may seem challenging, it presents an exciting opportunity for businesses to stand out in the digital space. With SGE, Google is emphasizing the importance of creating content that truly adds value to the user's experience. The focus will be on content that answers questions, provides solutions, and engages users rather than simply ranking for specific keywords. SEO professionals will have to get to know their target audience and anticipate what they will be searching for.

Moreover, SGE has the potential to make SEO more accessible for small businesses. With traditional SEO, smaller companies often struggle to compete against bigger players with larger budgets. However, SGE's focus on relevant content means that smaller businesses can gain visibility by providing useful and unique information that caters to their target audience. This leveling of the playing field could have a significant impact on the SEO landscape, making it more democratic and merit-based.”

Explore Advertising for Social Media

Hasmik Yenokyan — Head of Marketing at Ays Pro WordPress Plugins, shared her thoughts on targeted social media advertising in a recent interview:

Hasmik Yenokyan
Hasmik Yenokyan
 Linkedin: Hasmik Yenokyan

“Social Media is brimming with different types of advertisements for various products. But are all of them prosperous? The accurately targeted audience underlies the successful advertising on social media platforms.

Targeted advertising creates a connection between the businesses and their potential customers. Generally, it finds the right audience and brings instant feedback from the customers, meanwhile being quite affordable.

Every social media platform collects data from users to target the right audience with the right product. It can be demographic, geographic, behavioral, and contextual, based on what kind of data is used for targeting the audience.

Consequently, filled with targeted advertising, social media constantly gathers data from its
users are creating a never-ending circle."

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Final Thoughts

In conclusion, the journey through the realm of SEO is a transformative expedition that demands continuous adaption and strategic finesse. As we’ve navigated the intricacies of the digital landscape, it’s clear that the first-hand experiences presented underscore the pivotal importance of SEO and content marketing in shaping the destiny of tech enterprises.

Knowing how many consumers start their buying journey through search engines serves as a compelling call to action for businesses to invest in robust SEO strategies. Moreover, the staggering fact that a high percentage of organic clicks gravitate toward the top three search results reinforces the imperative for tech companies to secure prime positions on SERPs.

Armed with these insights and a comprehensive understanding of the best practices we’ve discussed, tech companies are poised to thrive in an era where online visibility is synonymous with success. 

Embracing the ever-evolving landscape of SEO is not just a tactical necessity but a strategic imperative for those aiming to lead the charge in the competitive tech industry. Human AI collaboration is a hot topic at the moment, and it has the potential to change SEO altogether.

As the digital horizon continues to expand, the implementation of these winning SEO tactics will undoubtedly be the driving force behind sustained growth and industry prominence for tech companies ready to seize the opportunities of the digital age.

FAQ section:

SEO tactics are techniques a tech company uses to improve the visibility of a website in terms of search engine results. These include conducting competitor analysis, analyzing and acquiring backlinks, mobile optimization, improving user experience and page speed, optimizing for voice search, creating and promoting relevant and engaging content, and choosing keywords based on search intent and competition.

The four basic elements of an SEO tactic are technical SEO, content, on-site SEO, and off-site SEO. 

A technical SEO checklist is a list of tasks that a website owner can perform in order to improve their website’s technical SEO. Typically, it will cover tasks such as site speed optimization, crawlability, mobile-friendliness, meta tags optimization, site structure optimization, and schema markup.  

The opinion of the guest post authors may not coincide with the opinion of the Serpstat editorial staff and specialists.

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