Forensic SEO Investigation With
Pam Ann Aungst
Pam Ann Aungst

Stage 2 of 3: Verify that there was an actual SEO issue. Sometimes people think their SEO traffic dropped when really it just returned to normal levels after an unusual spike, or GA tracking code got removed, or traffic dropped on ALL sources, not just SEO.
Stage 3 of 3: Find the cause. If you've verified that an SEO traffic drop really did occur, then it's time to find the cause. Easier said than done, of course, but I have more tips than this coming up.
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